Sales Improvement Training Archives

75 Sales Qualification Questions

By Carol Griffiths MBA

These B2B sales qualification and sales discovery questions will help you close as more sales – often increasing your sales close rate by as much as 27% Why? Asking great B2B sales questions is the key to success in selling. Get that right and you’re half way there because The quality of your sales qualification…

How to Create a Sales Pitch | Are Your Reps in the Pitching Danger Zone?

By Carol Griffiths MBA

How your sales reps construct their pitch matters. Not just in terms of how they convert, what they bill, how they close or how many meetings they book…that’s not the half of it. Selling today, more than ever, is about the buyer experience! You might have the best product, service, case studies and insights in…

Carol Griffiths MBA

Who am I?

I’m Carol Griffiths, and I’ve spent the last 30+ years in the trenches of sales—fixing broken pipelines, rebuilding underperforming teams, and helping businesses close more deals at higher margins.

I’ve worked with global brands, challenger firms, and fast-growth sales teams, helping them:

✔ Fix underperforming pipelines – turning ghosted leads into closed deals.
✔ Increase win rates – without discounting or chasing bad-fit prospects.
✔ Build sales systems that actually work – so you don’t waste time on ‘busy work’ that doesn’t convert.

I’m not another ‘sales trainer.’ I don’t teach theory. I fix sales problems – fast. And if you’re still reading, it means you’ve got a problem that needs fixing.

I know how sales leaders think because I’ve been one. I know what the board wants because I’ve sat in those meetings.

And I know what works – because I’ve done it, tested it, and proved it across industries, markets, and economic downturns.

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