Sales Improvement Workshop | Engaging and Converting the Modern Buyer

Home / Business Development / Sales Improvement Workshop | Engaging and Converting the Modern Buyer
Sales Improvement Workshop | Engaging and Converting the Modern Buyer

The Sales Improvement Workshop

The best sales training course for you if you feel like your prospects just don’t get how great your products and services are!!!

If you’re losing business to lesser competitors, getting bounced out of deals on price and just not getting the buyer in to a state where they WANT to sign, then you’ve come to the right place!

Sales has changed a lot in the last few years

The modern buyer is a savvy, shop-a-round, risk averse, value driven buying machine when it comes to getting what they want

And that’s ok.

Because that’s what they need to be.

But not knowing these things and how to deal with them can hurt you if you’re in sales.

Getting caught out by the behaviour and practices of the Modern Buyer can lead unprepared sales teams (and marketing teams) into a world of pain, frustration, disappointment and decline….

And it’s likely you won’t even know it’s happening to you…you’ll just see more ghosting, lower conversion rates and another month of missed targets1

So, isn’t it time you upskilled to maximise your chances of sales success with the Modern Buyer?

Upskilled so you can deal with Modern Buyers who are often:

  • Less interested in building a partnership with you, and
  • More interested in getting your best price and then
  • Inviting your competitors to the party
  • Draining you of time, information, discount and the
  • Ghosting you….

Sound familiar?

Time to Match Your Sales Process to the Modern Buyer’s Specific Buying Criteria

Buyer behaviour has changed

So changing how you sell to OVERCOME those changes should be your highest priority if you want to maintain sales momentum.

You might find, in your field, you have some very specific sales challenges, maybe…

Global Choice

Now you’re one of many and overnight you’re having to compete globally – yep, it’s a geographically small but supplier rich sales world for a prospect who wants the best deal possible!

Sales Decisions Take Longer.

There are tonnes more people involved in saying ‘yes’ (is that really the prospect’s cleaner in on this call?)

More Deals Get Stuck with Finance or Legal

Finance can be the new sales blocker, with the evil twin in Legal, who has never seen a contract they didn’t think needed another 1598 clauses and a w few more paragraphs of jargon!

Risk Averse Buyers

Price used to be the biggest challenge – now Modern Buyers want the lowest price and the lowest risk.

Your Competitors All Look Like You!

When your and your competitors all look the same, the Modern Buyer will just go for the cheapest, lowest risk, greatest value – as they perceive it, and not always as it really is.

Sales Cycle Duration is Doubling Every 6 Months

Means your sales forecasts are wobbly at best, and downright fragile…and everyone knows it. Credibility is through the floor and every sales forecast comes with a huge list of caveats,

It’s obvious, there is a new game in town and the buyers seem pretty good at it!

So, what can YOU do about it???

Well, quite a lot actually!

The Sales Improvement Workshop | Sales Training to Get You Thinking Like Your Buyers and Prospects

No plan ever survives the first punch…and it’s the same in sales sadly!

But, if you’ve got a decent idea of where and when the punch is going to land you’ve at least got a fighting chance of dodging it….so you live to stalk your ghosting prospects again fight another day.

So before you get the idea that you’ve wandered into Fight Club (shush, don’t tell anyone) I should explain a little bit more about the UK’s only Sales Improvement Workshop that’s designed to give you a chance of confidently taking on the Modern Buyer, surviving the engagement AND being able to earn some decent commission for your bloody nose!

Converting Prospects to Signed Orders | It’s not just about your product and your pricing anymore!

Here’s 11 signs that you should get this sales training course booked straight away!
  1. Your sales pipeline is a MESS (I mean 20 cute puppies shredding a duvet messy!!) and your sales forecasting is a bit wobbly….so much so that you’ve taken to praying and crossing your fingers every time you’ve got to present an update to the board! Yikes!
  2. You’re starting to wonder if ‘yes’ and ‘no’ means different things to buyers than it used to…like ‘yes, I’ll get this signed off and back to you by Thursday’ actually means ‘you and I will never speak of this again and I am changing my telephone number just to make absolutely sure
  3. Your demos and your pitches are getting longer and loooooonger as you try to dredge up every single element that the buyer could find valuable
  4. You’re still using BANT (bless!) that’s so cute….how’s that working when the CFO joins the call? BOOM!
  5. Your Sales Coaching Sessions have actually morphed into mutual therapy sessions with your Coach where you both swap horror stories about the how cruel buyers are…they never call, never write…and after all you’ve been through together, all the laughs you shared when teams kept falling over….
  6. You’re talking to the commercial team more and more to try and get a special deal passed, because this buyers promised to recommend you to all their pals!
  7. You haven’t stopped looking for a buyer ROI as much as listened whilst the buyer tells you they can get 10 times what you’re offering for a quarter of the price somewhere else
  8. You’re thinking about getting 5 extra burner phones just to get around the fact you know the prospect has blocked your current number, and you have serious stalking needs still
  9. You haven’t seen anyone from marketing in weeks – last seen they were heading off on a country wide roadshow with bags of pens, stress balls and enough boiled sweets to sink an average sized ship
  10. You thought sales was supposed to be fun and lots of cash!
  11. Your competitors might not be making more money than you because they’re selling at rock bottom prices but at least their fax machine (I know!!!) pings an order through occasionally

Things are changing …

The buyer is not always working with you to build a solution, they’re working for themselves to build a reputation!

Sales Prevention Officers | Immobilised via The Sales Improvement Workshop

It used to be procurement teams that were great at throwing a spanner in the works…and totally screwing with your Hail Mary pass to get a deal in before the end of the week.

Then it turns our the Legal team are pretty hot at throwing a few spanners, wrenches, red pens themselves.

Just those words…’your contract’s stuck in Legal’ is enough to throw even the best sales person into a horror show. After all ‘Legal’ is a whole new world, with a whole new language, and a whole new relationship with time….and their duty of care is not to you the seller.

After all, what do they know about month end, quarter end, bonus claiming windows, sales cycle time, average order value, commission multipliers, team awards?


That’s what.

It’s Sales Prevention at its worst.

Especially where all you’re trying to do is heroically save the economy but making the money flow around a bit more freely….come on now, you deserve a break occasionally.

Truth is – buyers,

  • Now know more than ever
  • Are low on loyalty and
  • High on getting exactly what they want, and
  • At a price they want.

The sales person’s just collateral damage!

Welcome to the Sales Improvement Workshop | Selling in Challenging Times

Sales Training designed specifically to support sales transformation from the old way of selling, to the new way, a way that buyers respond to.

This is hearts and minds sales training.

Created and structured to:

  • Deal with all the common sales challenges associated with the Modern Buyer…and more.
  • Put you and your sales team back in the driving seat,.
  • Displace the Modern Buyer as the controller.
  • Empower ambitious sales team to act NOT react!
  • Build mental stamina
  • Position your sales function in the best position to open more productive and profitable conversations
  • Help sales reps stay standing longer, dodge the punches with poise and finesse and collect some bonuses!
  • (Running your competitors out of town is just a small added bonus!!)

Stop Losing High Quality Sales Opportunities to Competitors

It’s all on you!

What are you going to do differently to really shake it up and get the results you want, when you want them?

First things first –

The Frictionless Sell!

We’ll cover this – and it will make so much sense you’ll wonder why you’ve only just discovered it!

During this sales training session we’ll tackle how you’ll work around all of those other pesky problems…problems like

  • Keeping Modern Buyers keen! Less is more
  • Modern Buyers using your sales pitch to reject you….
  • Sharing stuff Modern Buyers don’t know, could never know, and need you for
  • Know when to hold and when to fold
  • Taking the deal off the table when the Modern Buyer starts to get keen
  • Not knowing where your next 10 deals are coming from (oh, no)
  • Being scared to ask the questions that will separate you from everyone else…and why you should!
  • Finding out what’s replaced BANT and how to use it to make sure you never get ghosted again!
  • Wasting your time dreaming about a life where you didn’t have to sell anymore!

Also, banish, once and forever!

  • A sales pipeline that’s like an abandoned carrier bag
  • Prospects who block your number straight after your pitch
  • A hope and pray view towards hitting sales target
  • That feeling on Monday morning!

Sounds good?

Sales Transformation | Welcome to the Sales Improvement Workshop

The Sales Improvement Workshop is delivers

  • The most up to date and relevant business development and sales training based on understanding how your buyers are buying today
  • Pathways to eliminate the competition, even the discount competition, by building value into every step of the sales process and using the sales process as a key differentiator
  • A simple and workable sales process that consistently feeds the sales pipeline with high quality, well qualified sales opportunities
  • High levels of accountability within the sales team to help them recognise why they aren’t achieving target and how to flip the trend
  • Insight into how to consistently ask for introductions and referrals
  • Techniques to consistently up sell, cross sell and maximise the average order value in any transaction
  • Ways to block out competitors by exploring the conversation between price, value and risk – this is an absolute GEM!!!
  • Relief from the ‘no-decision’ time wasters

Book the Leading How to Sell Workshop Today | Consistently create and close great sales opportunities

  • Where the prospects don’t disappear half way through your sales process
  • Which means the business sees consistent and predictable, improved sales results,  
  • So you get more sales, faster and with less stress and lower sales acquisition costs.

All in two intensive days!

To book your Sales Improvement Workshop call Carol on 0779 002 1885 to check dates and availability

Sales and Business Development Training Designed for Ambitious Sales Teams

It’s great for new starters, seasoned sales professionals, sales leaders, team leaders, sales managers, directors, owner/managers, sales trainers, consultants.

Anyone carrying a sales target will take away insights that will help them build their very own sales engine…straight after leaving the training.

Whether from telesales, field sales, appointment generators, lead generators, sales improvement specialists.

The Sales Improvement Workshop is a fast track to Sales Transformation

It’s the Ultimate How to Sell Workshop. Sales training that delivers the works, the structure, the mindset and the confidence to succeed in converting Modern Buyers

Life is too short to have a sales job that’s a struggle! So don’t struggle!

The Sales Improvement Workshop is a solid 2 days of empowering sales training to bring about your sales transformation!

It’s a choc full sales intervention, taking the old ways of selling and flipping them on their head, it’s crammed full of insights, practical strategies, and sales improvement gems.

And, fast acting sales win hints, tips, strategies, call flows and techniques that you can employ in your business immediately.

Get back to work – fully ready to see a real shift in sales habits, sales activities, sales thinking and sales results.

Learn to sell to the Modern Buyer, sell with ease, confidence and passion… and have the best fun you can have at work!

Sales Transformation | Enjoy Selling and See Your Sales Results Increase

And, even better, after attending this course, you’ll never think about sales and business development in quite the same way again.

Join me on the UK Sales Improvement Workshop and I’ll show you how high performing sales professionals achieve the results they do today.

What’s Covered in the Sales Improvement Workshop?

It’s a full two-day session, delivered onsite or virtually in blocks over 4 weeks

I’ve split the course down into a few key sections.

This will help you understand just a small portion of the great stuff I’ll be sharing.

The Sales Improvement Workshop sections are:

1. How to build a sales pipeline full of HOT sales prospects who want to buy from you. Today, the quality of your sales pipeline and sales process matters more than you imagine….especially if you’re going to be in sales for a while…

2. How to create your own competitive sales pitch, because you won’t get the extraordinary sales results you want if you just sound like everyone else! When you sound just like everyone else the only yardstick the prospect will use is price – that’s not a great place to be.

3. How to make your sales pitch so compelling that the prospect will think ‘wow, this is a no-brainer’. How to make a buyer demand ‘where do I sign?’ . Today, selling is so much more than just passing on information and hoping for the best. Join us and discover how to influence, how to persuade, how to build a business case for the buyer, help them find budget, help them give you a big, loud YES!

4. How to maximise your prices using three simple techniques. Do this so your buyer understands the huge and overwhelming value of buying from you. How you think about price dictates your pitch, your confidence, your value. Bring price, risk and value into the conversation to really demonstrate how your buyer wins from buying from you.

5. How to maximise your profits and not leave cash on the table. Discover how to generate referrals, cross selling and up selling so it becomes a habit. Doing this means your pipeline will always be strong. It’s the very best way to really increase your average order value.

6. How to improve the flow and speed of prospects through your sales funnel. Do this by avoiding those costly mistakes that means your sales funnel becomes the ATM of your dreams!

7. How to prevent prospects ghosting you and disappearing off the face of the earth once you’ve sent your quote

This is Sales Improvement PLUS so much more…

….like how to use negative questioning to pull the prospect closer

When to take control of the sale and drive the behaviours you want in the prospect and…

When to walk away!

How to welcome objections and use them to spring board to a smoother sale…

Plus, discover your own very special sales recipe.

With this – hitting target a walk in the park.

And, you’ll get all the insights you need to give you as much as an extra 2 selling hours per day.

Simply by adopting one small change into how you sell.


You’ll discover the habits, activities, skills, daily sales plan and mindset that will help you cut through the noise that can pollute a selling day.

Get absolute focus on those activities that deliver meaningful sales outputs

And it doesn’t stop there…

You get a full sales support and sales accountability program to make sure what you learn converts to orders!

Make No Mistakes – This is not just ‘another sales training course’.

See, now you understand why this is a choc full workshop

UK Sales Improvement Workshop – is it really for you?

Check this out… I’ll show you how you can:

  • Structure your sales pitch so you know if you’ll make a sale within the first 5 minutes
  • Immediately and positively differentiate yourself from any of your competitors
  • Cross sell, up sell, and gain referrals as a matter of course
  • Massively improve your sales conversion rate
  • Build your sales pipeline so you’ll hit sales target easily
  • Increase your sales turnover / sales profits by changing one thing in your sales pitch
  • Show you how your competitors can actually help you improve your sales pitch
  • Highlight the three most important things you should be saying in a sales pitch that make the difference between goodbye and a signed order
  • Demonstrate how easily it is for you to get the buyer to sell your services and your products to himself.
  • See how easy it is to create an endless supply of top quality leads…

After you’ve attended the Sales Improvement Workshop, I know you’ll change the way you think and go about selling forever.

There is a reason that over 54% of sales people will struggle to hit their sales target this year.

And it’s the easiest fix!

You will reduce this happening in your sales team because of one simple thing that I’ll share with you during our time together.

Struggling to sell and not hitting sales target are primarily due to one single thing!

Once you know what it is, you’ll never struggle to smash your sales target again.


Book your dates now, call to check availability.

Call Carol on 0779 002 1885 to check dates and availability now

 Happy Selling

Building sales teams to succeed with the Modern Buyer means challenging sales norms.

That means looking at the current sales skills through the lens of sales transformation.

This is sales transformation via hearts and minds. Challenging sales norms empowers and supports sales functions to raise their game, and win. Consistently!

After that, success is its own motivator!

Look forward to seeing you at your Sales Improvement Workshop

Join us on the Sales Improvement Workshop – Sales has never been so much fun once you know how to help the buyer buy!

Leave a Reply