Building Sales Improvement Solutions to Deliver Higher Revenue & Margin

Sales teams underperform because they:

  • Treat all sales leads as if they’re equally valuable
  • Lack a method to systematically close deals
  • Haven’t mastered time management
  • Don’t understand clear market differentiation and positioning
  • Discount to win business when they should be increasing value (and price!)
  • Find it tough to discuss price, value and risk
  • Fail to qualify hard or frequently
  • Have poor sales and marketing management information, meaning poor decision making
  • Fear the competition

You can stop this now! No sales team can sustain missed targets and still feel motivated to try and push through….it’s diminishing returns. Take control and put the sales function back in a winning position.

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Discover how you can drive B2B Sales & Marketing Improvement at a pace that works for you – flexible support solutions available to suit your budget and appetite for change. Practical, solution focused support to help your organisation maximise revenue, margin, conversion rates and ROI


Revenue and Margin Improvement | Building Stable and Predictable Sales Pipelines that Convert

Hi, I’m Carol, Lead Consultant and MD of Morton Kyle Limited.

My clients look to me to deliver sales improvement solutions so they can build predictable, scale-able and stable sales pipelines that consistently convert AND to deliver higher revenues and margins.

I do my best work within growth mindset B2B leadership teams, and ambitious Leaders committed to success, eager to take on and embrace the challenge, and are prepare to take action.

Whether that’s lifting the bonnet on the whole sales process from Marketing Strategy to Lead Generation, and from Nurture to Close, or a bite size sales improvement workshop.

Introducing KPI’s wherever I can, and with full knowledge transfer at every stage, means you won’t need me on your team for long!

Giving Leaders, Sales and Leadership teams the confidence, skills, behaviours, habits, motivation and mindsets to achieve outstanding results is my forte.

So, if you’re in a sales slump, think your revenue generating functions can do better, launching a new product, see a costly disconnect between sales and marketing, looking for additional revenue from the marketing spend, or facing down any other revenue or margin challenges – get in contact, let’s have a chat…

I look forward to chatting with you soon


Match Your Results to Your Ambitions


Sales Audits – Improve Sales Performance

Sales Audits – Improve Sales Performance

Improving Sales Performance | 90 Day Sales Challenge

Improving Sales Performance | 90 Day Sales Challenge

Interim Sales Director | Commercial Director |

Interim Sales Director | Commercial Director |

Sales Improvement Workshop | How to Sell in 2023 | To buyers who know more than you!

Sales Improvement Workshop | How to Sell in 2023 | To buyers who know more than you!

Sales Coach | Work with a Results Driven Sales Coach

Sales Coach | Work with a Results Driven Sales Coach

Is Your Sales Strategy Primed To Deliver Great Results?

Is Your Sales Strategy Primed To Deliver Great Results?

Sales and Business Development Training Courses   | High Performance Selling

Sales and Business Development Training Courses | High Performance Selling

Sales Turnaround – Proven Sales Interventions to Build Revenue and Margin

Sales Turnaround – Proven Sales Interventions to Build Revenue and Margin


B2B Sales Training & Sales Improvement Skills – Client Reviews

Sales Improvement – Building high converting sales pipelines to improve revenue and margin

Check out what some of my clients say…

CEO | Global BPO…

Carol is the most dynamic and energetic Consultant I have ever worked with.
She has helped me re-shape our entire sales process which resulted in a 50% leap in profits!
Carol has the flair and imagination to add measurable value to any business.
I look forward to working with her until the day she retires!

The L & D Director | Global Software Company…

Carol’s skill is in raising the bar for the people she helps. She is constantly challenging them to be all that they can be; and when they cannot see it for themselves, she lifts them up and shows them the view. Overall I found the process valuable in being able to take a step back from the coal face, reflect on issues and focus on action.

Business Development Director | International BPO…

I had the pleasure of working with Carol for 12 months where her contribution and direction helped deliver a double digit growth.

Carol designed and implemented a sales strategy that developed the team that ensured we were targeting the right types of opportunity, delivering the correct pricing strategy and then closing the deal at a success rate of over 80%.

Carol coached the team on a one to one basis, utilised the classroom approach effectively and developed the team by attending prospect meetings.

Her contribution to the success of the business was excellent.

Seen enough? Book your free sales consultation on 0779 002 1885 or email

Director | International Civil Engineering Firm…

“The sales training with Morton Kyle has been one of the most useful courses we have done. Having no experience of sales previously, we left the training with the confidence as well as the tools with which to become effective sales people. Our success rate improved after the training and enabled the company to move forward in a way that wouldn’t have otherwise been possible.”

CEO | International Outsourcer

To Who It May Concern

Carol Griffiths and her team worked as consultants to my company for almost 2 years.

In that time she ;

Established KPI’s for each staff member
Trained their line-managers to monitor and motivate
Performance managed poor performers
Introduced an appraisal system for all staff
Introduced an employee engagement program
Interviewed and selected new management
Re-structured client contracts
Refined operational procedures

I would not hesitate to recommend Carol for any business activity – she has flair and commitment which is rarely matched.

Managing Director | Global Engineering Firm…

I can confirm that on all the occasions we have engaged the services of Carol she has proved to be invaluable in imparting her knowledge in a way that enables us to make clear and measurable decisions regarding our development of a sales and marketing strategy.

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