High Performance Sales Closes are like Unicorns.
They exist, but no-one has ever seen it. Yeah, you know it.
And the truth is – really successful sales people ask for the business, of course they do, but they never, ever hard close, because they just don’t need to.
High Performance Sales Pro’s
Have a totally different way of closing more sales.
They simply don’t rely on the close. Not at all.
They don’t ask for the business until they know the answer will be YES!
In fact, some of the sales high flyers will wait for the buyer to ask…where do I sign?
Are you asking yourself just how do they do this?
They angle their prospect interaction so that the buyer is begging them for the opportunity to buy. Talk about turning the tables.
You know what also happens?
They close faster.
Typically discounting less.
And they close more sales, more often.
High Performance Sales Closes Rely on One Thing
And it’s not the close!
Think of it like this…
Your ability to create a ‘sales no-brainer’ for your prospect is directly related to your sales success.
If it’s not a no-brainer it won’t be a fast, easy close. In fact, it might not be a close at all.
So, now your sales pitch is not about closing but it is all about creating a no-brainer!
If you can create a situation where the buyer has to conclude – ‘well, I’d be mad not to do this’ …then you have an order. Typically an order on your terms.
That’s how to he a sales super star.
How close to ‘no-brainer’ are your sales pitches?
Because close just doesn’t cut it.
Selling ice in a hot place – name your price. That’s no-brainer.
Even the national/state lottery…for some people, it’s a no-brainer to buy a ticket. Sure the odds are crippling, but for such a small amount, it’s worth a go. Plus it’s easy.
So, is your sales pitch a no-brainer for your prospects?
Then don’t bother wasting their time.
You’ll do far more harm that good.
You’ll be entering a competitive sales race that will exhaust you and tie up your resources with no guaranteed reward.
Why would you do it?
The 5 Key Element of a No-Brainer Sales Pitch
You must show the prospect/buyer:
- A ROBUST ROI for your product/service
- The true cost involved in him saying no to you
- How his current thinking can be improved. To do this you need to respectfully challenge him so as to reframe your product/service as the solution
- An easy way to do business with you
- How your product/service is without competitors
If you can’t do all of these, at the very least, then you’re just one of the many mediocre sales pitchers out there.
Don’t be those guys.
High performance sales closes don’t exist. High performance sales people do. It’s your choice.
You can join us on our next Sales Improvement Workshop. This is run as an open course and also as a bespoke inhouse course, onsite sales training on a day to suit you.
Or if you’re looking for a sales process and sales methodology training to embed in your own business, then check out TurboCharged Sales.
And finally, if you’ve no idea where to start but you know you need to improve the sales results within your business, book our Free Sales Health Check
And, if you’re struggling to sell because of buyers going AWOL after you’ve sent the sales quote – don’t get caught out – read How to Follow Up Sales Quotes
There are no magic high performance sales closes that will totally change you sales results, because that sort of change needs a change of heart, mind, positioning and the skills to influence and persuade.
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