The Selling Zone – a wonderful place.
The place where maybe’s convert to money.
And promises become real.
It is, at once, the best and the worst place to be if you’re in sales or business development.
And that all depends on whether you’re riding the waves of sales success or being swamped by the rejections and broken promises.
When it’s the latter, it’s really tough to see a way to get out of the bad run quickly, claim some high ground wins and start again…so the best advice I can give any B2B sales team is work really really hard to ensure you don’t get into this position in the first place.
And that’s quite an easy thing to do…if you’re in a sales leadership or sales management then take a read of these are think how you can build these activities into your days…and if, even after reading these, you need a Sales Accountability Partner – check out this link – Sales Coaching Offer
Daily Sales Training Keeps Business Development Teams in their Selling Zone
But what kind of daily Sales Training are we talking about?
- Listen into a least 6 full blown decision maker presentations every single day. Then, at the end of the day, take 15 mins to share your findings with the whole team, using two headings: ‘here’s what we’re great at’, and here’s ‘what we need to improve’. To be time efficient plug into these calls while you’re sat at your desk. It takes almost no time and there is a huge ongoing payback
- Take 15 minutes mid morning every day to focus on one topic that will help the team sell more / book more appointments. It could be ‘how to get past gatekeepers’ ‘how to ask for the order’ or how do deal with X objection’
- Every day, have yesterdays worst performer sit with yesterday’s best performer.
- Ask everyone to keep a daily journal. Daily ask them to document what new techniques did they try, what worked, get then to share there big wins with the team at the end of the week
What Else Can You Do To Support Ongoing Learning in the Sales Team?
- Set aside 10 mins at the start of the day to have a Sales Pledge Huddle – what can everyone commit to deliver today, review again at the end of the day
- Circulate yesterdays activity and sales success stats. Ear mark the bottom 10% for a 121 that morning. Do a public shout out to the top 3 as a thank you. This supports growth, acknowledges great contribution, and builds in competition
- Anyone who is consistently for more than 3 days in 5 gets ‘back to basics’ sales support to get them on track. Plus as part of this they’re put on an an immediate Sales Improvement Plan.
- Don’t be afraid to move people on, not everyone is suited to sales. Sales people can often burn out, letting a failing sales person free to pursue a role that suits them better and makes them happier is a great kindness.
- Treat every Friday as a month end. Split targets down into weekly targets and always front load the first two weeks of the month. This gives you 52 sales spikes instead of the usual 12 monthly sales spikes
- Get super close to sales forecasts. Demanding accuracy and good judgement. Show them what a good sales forecast is and how it gets put together
- Let them be accountable to coming to you and asking for help when they spot sales dips in their focus, make them responsible for their sales future
Daily Sales Trouble Shooting and Business Development Training
Be extra vigilant about where the sales trends are going.
Keeping sharp tabs on things like: contact rates, regional variations in results, team variations in the key sales metrics, people variations, whether that’s close rate conversions, close-losts, over stuffed sales pipelines, depressed average order values, higher levels of discounting, there are a multitude of sales indicators that can all show you when you have trouble ahead – I’ve detailed some of them here – Sales Improvement Training to Help Sales Leadership and Management Teams
Solve These Sales Problems Before You Launch Any Business Development and Sales Training Plan
The following sales problems are critical sales fails in many business development teams.
Don’t make your team a casualty of prospect’s bad behaviour
Instead help your team to understand how they can communicate with prospects to better serve themselves, the prospects, the business, and you.
In fact – before you even think about any form of sales training, sales improvement or sales growth program – take each of the following points and test your team.
It could be in the form of a quiz, it could be a multi choice or it could be a simple call listening in exercise for you.
Whatever you use as a means of testing, the key points to look at are these.
See How Effective Your Business Development Really Are…
- Did they effectively navigate the gate keeper and reach the the decision maker?
- Was it clear that they’d been able to grab the sales prospect’s attention quickly and confidently?
- How much of their conversation is a pitch and ditch versus a discovery based sales exchange?
- To what degree did they seek to position themselves as expert advisers and different from their competitors?
- How effectively did they qualify the sales prospect?
- Did they use ROI, case study, success story information as part of the exchange?
- Did they use an agreed sales structure?
- What percentage of the time did they speak versus the prospect speaking?
- Did they ask for what they wanted at the beginning of the call?
- How successful where they in discovering the buyer’s current position?
- Did they address potential and hidden objections before they were raised by the prospect?
- How effective were they in demonstrating value for the prospect?
- Did they use test closes and intent based questions with the prospect?
- At the end of the call did they set the agenda for what happens next?
- Did the prospect agree to the next action?
- On reflection – would you have bought from them / booked with them if they’d called you with that pitch?
- What are the key three things they need to get better at quickly?
See how your team get on.
If you think you need some support to combat these issues in your team, the you can check out The Sales Improvement Workshop.
So, Here’s Your 10 Reasons Why Daily Sales Training Keeps Business Development Teams in their Selling Zone
- No-one gets a chance to have more than one off day
- Everyone in the sales team feels engaged with because they ARE engaged with
- You’re feeding daily drips of relevant and real world sales wisdom to them, stuff they can use immediately and in bite size format
- The element of competition will drive sales activity – because as much as people will fight it – sales is still partially a numbers game, especially in business development
- Your business development team will quickly see they contribution daily is a must – super for eliminating time wasting tasks – great for time and teak management
- Likewise they’ll understand that wasting time with tyre-kicking prospects who won’t commit doesn’t get them to the top of the sales leader board
- You don’t impact the critical selling time
- It’s a daily chance to change the sales message depending on what you’ve seen within the last 24 hours, so it’s always relevant
- You get to talk specifics – if you see that pipelines are getting over stuffed at one particular stage – that’s your message for the day…
- It’s not all down to you – you’re sharing the daily sales training heavy lifting with those who are successful in the team
And finally, and the most important thing:
Your business development team feel invested in, they feel valued, they feel appreciated and they know they are in a growth environment…so you should also see staff retention improve dramatically
You can get Sales Training and Business Development Insights to help you coach your team through any resistance to working in an environment where you’re seeking continuous sales improvement then sign up for the Advanced Business Achiever
It’s totally free, spam free and direct into your inbox – every Wednesday.
So, What To Do Now:
First question – does this feel like too much work for you?
Do you think the payback is not worth the effort?
Sometimes initiatives like this can feel like a lot of work to get started.
From questions like how do I get started?
What will the team think?
How do I cram this into my already packed day?
What if it fails?
Well, there is a starter solution I’ve put together based on some of the points covered here…
It will be really useful to you if you’re running a sales and business development team.
Especially if your team work predominantly on the telephone or use the telephone to run 80 -100% of the sales process.
You can check out more details here TurboCharged Sales.
It’s a 21 day sales growth and sales improvement pack.
You use the pack information and support system directly with your business development team.
If you have any questions – email me on firstname.lastname@example.org or call 0779 002 1885
Sales training in ambitious B2B business development teams is the first step of a critical sales improvement ladders.
High performance sales teams have a growth mindset…now you and your team can too!
Working with the business development team and building sales training in to every single day comes with huge paybacks, and is the fastest way to make a considerable difference in your team, your culture and your sales results