Your Free Sales Improvement Guide

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Your Free Sales Improvement Guide

Welcome to the Morton Kyle free B2B Sales Improvement Guide –

So Why Am I Sharing my Free Sales Improvement Guide?

Following a very long drive back from the South West late last year, I had the opportunity to reflect on some of the most common findings from the last batch of sales audit

Of course, every business is unique, but the issues that stop the sales functions fully thriving are often very similar.

And, following Pareto’s Law, it’s true that 80% of problems can be solved by addressing just a few key things.

So the Free Sales Improvement Guide covers the 15 most common sales trips and slips I find in under-performing sales functions…and, how to fix them!

From experience, they are 15 (from many) reasons why sales functions are losing momentum, dropping business they should be winning and are unable to scale efficiently.

Some of these might be relevant to you too?

What’s Included in the Free Sales Improvement Guide?

Before you read the Sales Improvement Guide this it’s worth noting that what I’ve included is relevant to organisations that are:

  • B2B
  • Selling in highly competitive markets
  • Ambitious to higher sales / more stable sales performance
  • Keen to find a fast cure for inaccurate sales forecasting
  • Primarily outbound selling / appointment setting
  • Or trying to get online leads into offline sales conversations
  • Pitching a combination of products and services
  • Have price points over £500

What if you’re already running a Grade A1 Sales Function?


It’s useful to stop occasionally and see what other people and sales teams are doing to give themselves an added edge – and I hope that’s what you get from reading this researched report.

15 Common Reasons Why Sales Functions Fail – Based on the Last 22 Morton Kyle Sales Audits

  1. Tolerating mediocre long term sales results without taking fast remedial action
  2. Taking low grade business that should be left to competitors to fight over
  3. Not charging enough because the value proposition is strong but weakly presented
  4. Heavily linked to discounting to bring business in early instead of working hard to ensure the sales pipeline is healthy and full of well qualified, high converting potential sales opps
  5. Consistently failing to coach the sales function to know what great sales calls look/sound like
  6. Not employing a sales team supported sales process that mirrors the prospect’s buying process
  7. Not using enough of the most relevant sales metrics to have an early warning system to prevent poor sales performance and results
  8. Pitching to too many sectors, vertical sector specialisation is critical for success in many instances
  9. Not cross selling, leaving the door open for savvy, hungry competitors
  10. Having sales reps do absolutely everything from sourcing leads, cold pitching, to discovery and external visits, to proposal writing and closing
  11. Recruiting sales people who have an industry address book, an address book they built when they were ambitious, keen and hungry…the address book is all they have left!
  12. Not rewarding the right behaviours and results in the bonus plan.
  13. Failing to meet the buyer where the buyer is in their buying journey.
  14. Not fully understanding the reasons for the separate elements of the sales process and their value in helping close the deal with a good margin.
  15. Not selling or demonstrating value before sharing the price with prospects

But What Does This Mean?

It would be remiss of me to give you all the answers without giving you a glimpse of what this means to the bottom line and margin…

These businesses have been suffering from:

  • Inconsistent performance across the sales team…good sales people carrying whole sales functions leads to really poor sales morale
  • Sales peaks and troughs…planning for investment/growth is just a pipe dream
  • Losing sales to lesser competitors… market share shrinks and staff get burn out running fast to stay still
  • Inability to recruit high calibre sales talent into the business…the firm becomes the resting place for those lacking ambition and drive
  • Struggling to get in front of their dream clients on a consistent basis…no door opening case studies or industry names to make prospects curious or confident

I could go on, but I guess you get the message…

Sales Improvement Takes Guts

It’s easy to put your head in the sand when the sales team aren’t performing to their full potential.

But at some point, you’ll realise that tolerating any form of mediocrity in the sales function is a slippy slope.

Plus, it makes for a really bad company culture if everyone’s hanging their head, dodging the tough conversations, wondering where to start…

Suffering from any one of these is enough, especially when you’re a business in trouble, or a business ambitious for sales growth.

The stakes grow considerably higher once you start combining and compounding some of the above.

Sales improvement is simple.

It’s just not easy!

Getting all the elements of sales improvement to work in concert.

Now, you can get the support you need in the form of a free step by step guide for sales improvement.

Claim your free copy of the Sales Improvement Guide

You’ll get guided support on how to address each of these issues in your sales team.

If you’d like a copy, just register below and I’ll send you a copy of the free sales improvement guide directly to your inbox.

Yes, it’s free.

Rest assured, I hate spam mail as much as you do, so all you’ll get is a free copy of the step by step guide to sales improvement, so drop your details below and I’ll do the rest.

What’s Included in your Free Sales Improvement Guide?

  • The techniques I used to take one sales teams close rate from 1:25 to 1:7 in just three months
  • How one sales team get their average order value from less than £750 to £3,300 in less than 4 months.
  • How a simple sales process works best and how to build a sales process that works for you, delivering the sales results you want, consistently and predictably.
  • The sales metrics you should use, why you should use these sales metrics, when you should use these sales metrics and why using these sales metrics drives excellent sales habits as well as first class sales results.
  • The key route for recruiting high quality sales staff, how to attract, how to interviews, how to reward, how to keep and how to keep them delivering.
  • How to make sales performance management fun, simple and regular…a cause for celebration and not a chore to be avoided.
  • A comprehensive template on how to coach sales teams to higher levels of sales performance, awareness of what greatness is in their roles, and high level personal accountability using two key self reflection exercises.


  • How to build a crystal clear value proposition that will attract your perfect client and disqualify the low level discount hunters.
  • A self-reflection exercise on how you drill down and find your perfect sales niche…because this is where the magic happens in terms on turning on the sales ATM cash machine.
  • How to structure the sales function to build a high converting sales pipeline.
  • A template for building a cross selling sales engine for your sales team.
  • How to drive great sales habits in the sales team.
  • The most common sales questions to ask in any sales pitch depending on where the buyer is in their buying journey
  • How to price products and services based on having a value laden solution by escaping the commodity trap

What’s Next?

Just Carol using any of the links below and you’re guide will be sent out to you.

In the meantime, if you want to discuss your current challenges you can also contact Carol on 0779 002 1885

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