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By Carol Griffiths MBA

4 times per month – Modern Sales Improvement Strategies to Improve Sales Performance in B2B Sales Teams. For: Sales Leaders, CEOs, and CFOs. Specifically designed to provoke deep and valuable conversations around sales performance, sales improvement, low risk growth and minimising waste in the sales function, and to share sales improvement strategies that are currently…

Carol Griffiths MBA

Who am I?

I’m Carol Griffiths, and I’ve spent the last 30+ years in the trenches of sales—fixing broken pipelines, rebuilding underperforming teams, and helping businesses close more deals at higher margins.

I’ve worked with global brands, challenger firms, and fast-growth sales teams, helping them:

✔ Fix underperforming pipelines – turning ghosted leads into closed deals.
✔ Increase win rates – without discounting or chasing bad-fit prospects.
✔ Build sales systems that actually work – so you don’t waste time on ‘busy work’ that doesn’t convert.

I’m not another ‘sales trainer.’ I don’t teach theory. I fix sales problems – fast. And if you’re still reading, it means you’ve got a problem that needs fixing.

I know how sales leaders think because I’ve been one. I know what the board wants because I’ve sat in those meetings.

And I know what works – because I’ve done it, tested it, and proved it across industries, markets, and economic downturns.

Book your 30 minute call