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Creating the Perfect Sales Funnel and Sales Pipeline

Creating the Perfect Sales Funnel and Sales Pipeline

‘Perfect Sales Funnel and Sales Pipeline’ – Huge Untapped Potential

Think about that. Look at what ‘perfect actually means…in this instance it means being able to rely on the sales funnel and sales pipeline to produce the quantity and quality of orders you want, when you want them.

Having got that out of the way, let’s look at the how…

Remember this,

Rubbish in = Rubbish out.

This is especially true with regard to your Sales Funnel and Sales Pipeline.

Apply this to the quality of leads and prospects entering your sales funnel and sales pipeline and you’ll see the real cost of chucking anything with a phone number in your sales funnel and treating it as a lead. Check this post out if you’re unsure about what you should be putting in your sales funnel and sales pipeline – How to Identify the Perfect Sales Prospect

I speak with many sales leaders, who have many thousands of leads on the CRM, and that’s great…

That’s what CRM’s are designed for, to house data and keep it as a working asset.

Asking further about the extent of penetration, I’m often told 5-15%.

Plus, the CRM will house data that’s as old as the company. Never been cleaned. Over farmed in many areas and never looked at in others.

Do you know what cash is stored in that asset? It could be pure gold, it could be absolute rubbish. The problem in, there is no way to quickly find out.

But find out you must. It’s the start of the journey…

Or, if you don’t have a CRM system and a reliable and predictable source of great orders, super customers, high profit transactions, you should simply download our free information pack on how to get started.

Here’s the link – send me information on The Sales Game Changer System

Why is the Sales Funnel and Sales Pipeline So Important?

There is a distinct and direct relationship between the creation and management of your sales funnel and sales pipeline and the success of your sales team.

FACT.

Having clearly defined protocols around this key area, I know there are many very positive revenue generating outcomes and paybacks associated with spending time on creating a perfect sales funnel and a robust sales pipeline.

Conversely, you not having a clear and defined strategy for creating and managing this very valuable sales asset is one of the key reasons why you’re not getting the sales results they need.

Common symptoms associated with poor sales funnel and sales pipeline management are:

  • Inaccurate sales forecasts
  • Peaks and troughs in sales
  • Static market share
  • Low level growth or even business contraction
  • Poor cash flow
  • Extended trading/excess overdraft
  • Poor sales conversion rates
  • High discount levels
  • Inconsistent order values
  • Shrinking order values
  • Inability to get rolling sales forecasts from the sales team
  • Business instability and uncertainty
  • Competitor growth

None of these circumstances are great for any business.

Many of them will easily put a business in a critical and terminal trading position.

It need not be that way.

In fact, if you’re prepared to change how you regard the key area of sales funnel and sales pipeline management, the difference is almost instantaneous, there is an extended list of benefits associated with you getting very serious about this key business area, including:

  • Increased sales conversion rates
  • Better quality customers
  • Bigger orders
  • Stable average order values
  • Reduced costs associated with order acquisition
  • Shorter sales cycles
  • Reduced discounted sales
  • Stronger margins
  • A higher level of accuracy in the sales forecast
  • Greater business confidence
  • Better business planning options
  • Competitor decline

Your careful management of the sales funnel and sales pipeline is one of the two key areas that can rapidly improve the sales performance of any team or any business.

You’ll find it’s an area that’s often over looked and an area that’s left to the whim and will of the passing sales people and sales management.

Your CRM, your sales funnel and sales pipeline are a huge and very valuable business asset, yet it’s often the most under utilised asset in any business.

Plus – if you think spending a huge sum on a CRM system is the answer – think again. That’s the equivalent to buying a Ferrari and only using it to pop to the gym….you just wouldn’t do it, would you?

Find out more about how you can solve this problem by downloading this information pack, and find our what you can do to create a sales funnel and sales pipeline that gives you the value of orders, profits and turnover you want, when you want them.

Here’s the link The Sales Game Changer System.

Download your information pack here and find out how you can start the application process to dramatically boost your sales results and business performance.

Alternatively – call for a confidential chat – 0779 002 1885 or email carol@mortonkyle.com

You can also download our FREE Sales Improvement Guides – instant download

 

Advanced Business Achiever

Advanced Business Achiever

How Do I Increase Sales and Profits?’

It’s the most common question I get asked.

I get asked this question by everyone from the Sales Consultant in the field, the Sales Manager juggling the numbers, and the Board who want to know how to max out their returns.

Everyone wants to know how to increase sales and profits.

That’s fair enough, most people who work in sales receive bonus based on sales and profits.

So, it’s a big area of focus and everyone want to know the ‘how to…’

The Advanced Business Achiever.

That’s the question The Advanced Business Achiever is designed to answer – every single week.

The Advanced Business Achiever exists to help you to increase sales and profits. Quickly, easily and continuously.

It’s a free weekly email bulletin service that delivers quick, powerful, practical sales improvement and business development insights directly to your inbox, so you get to continually increase sales and profits in your business.

How do you use The Advanced Business Achiever to Increase Sales and Profits?

  • To circulate to your sales people with your comments attached.
  • As information, coaching and briefing notes in your daily and weekly sales meetings.
  • To develop and propose new ideas about sales and business development improvement to the rest of the business.

The Advanced Business Achiever is easy to read, takes about 10 mins , and designed so it’s simple to implement the bulk of the content immediately.

The Advanced Business Achiever is based on the principle that to find a 100% improvement in and sales or business development team would be impossible, almost. BUT, to find 100 areas and to improve just 1% in each area is so much easier.

And that’s very very achievable.

Growing your business and being able to increase sales and profits on an ongoing basis is a tough task, but you don’t need to make it harder than it needs to be.

The Advanced Business Achiever – Your FREE Subscription

That’s where a free subscription to The Advanced Business Achiever comes in very handy.

Just so I know I’m bring you only the very best of sales improvement and business development insights, every week I:

  • Research the latest thinking on how to improve sales and profits.
  • Read the latest journals across key industries to see how break through businesses are achieving great sales results.
  • Watch hours of webinars, seminars and listen to hours of podcasts.
  • Read the best sales and business development books…

And, I talk to sales people, business development professionals, business directors, owners, boards and people who have a keen interest and focus in being brilliant at boosting sales, increasing the efficiency and effectiveness of their business development functions as well as ensuring they stay one step (at least) ahead of their competitors by creating ENORMOUS value for their clients, customers and prospects.

Action?

The only question left to answer is, do you want to be in the know or left at the back, playing catch up?

So, sign up for your free subscription now, here’s your link, I claim my subscription to The Advanced Business Achiever 

Jargon Free. Fast. Practical. Easy to implement.

Remember – 100 areas you can review in your business to get a 1% increase in each area….do you really want to try and find an easier way to increase sales and profits, as well as boost the effectiveness of your business development efforts?

Here’s the link, sign up then remember to check your email, I claim my subscription to The Advanced Business Achiever

Also, I publish new reports on sales, improving sales, increasing profits, business development and all aspects of sales improvement, you’ll find out about these free reports first of all.

You’ll also be eligible to get reduced rates for training events and open courses.

Claim your free Advanced Business Achiever Newsletter now and your weekly subscription will start in the next 7 days.

Here’s the link again Send me my weekly copy of The Advanced Business Achiever

Here’s the link for instant download of any of our FREE Sales Improvement Guides.

Increasing Profits – Free Guide

Increasing Profits – Free Guide

Increasing Profits – This doesn’t happen by accident.

Likewise, your business performance doesn’t happen by accident. There are a whole host of factors that determine how much money you make, or don’t make.

You control, in the main, many of those factors.

Or you could. If you wanted to…do you?

Your Guide to Increasing Profits

Only Dead Fish Go With The Flow…that’s true.

Swept along in the current, with all the other fish, dead, alive, barely breathing.

You might be in the same position in your market, dragged along by competitors, customer expectations, industry practice.

Doing what the rest of your market does, because, well, that’s just how it is.

It need not be like that for you…find out how to escape the profit restricting confines of your market by downloading your free report now – instant access here – Only Dead Fish Go With the Flow – Your Guide to Increasing Profits

The truth is – if your business is not creating a playing field that favours your product, service or solution, then you will be losing turnover, orders and profit when you don’t need to.

If your’re not winning the sales game…you need to change the rules!

When your prospects determine that your business offers exactly the same as your competitors do, then your business results will be pegged at the same level as those of your competitors, and increasing your profits, prices, market share will be a constant battle and one you’re more than likely to lose.

You see, customer perception is everything.

Discover How to Change Your Prospects Perceptions

Download your copy Only Dead Fish Go With the Flow – Your Guide to Increasing Profits to help you address this very issue.

It’s a step by step guided process to help you build a set of KEY market differentiators. That way, your prospects, customers and clients identify you as being positively different from the rest of the field.

That means lots of great things can start to happen for you.

Get noticed for the right reasons. You’ll be able to create clear blue sky between you and the competition and you’ll be able to reflect that in the prices, profits and even the types of clients you engage with.

Plus…your business performance will no longer be dictated or restricted by your competitors.

So, next time you hear yourself saying that you can’t increase your prices or your profits, because the market won’t let you.

Just remember, if you’re not happy with the results your business achieves – orders, turnover, profit, volume or any other factor, even customer type…then it’s because you’re in the wrong market…and selecting to stay there.

Change the Market Conditions – Change the Results

Don’t be a dead fish….

Here’s the link, you can download your free copy now, if you’ve any questions, simply give me a call or let me know…

Only Dead Fish Go With the Flow – Your Guide to Increasing Profits

Plus claim your free subscription to The Advanced Business Achiever.

For instant downloads of our range of sales improvement guides – here’s the link – Free Sales Improvement Guides

Improve Sales Results Using Sales Key Performance Indicators

Improve Sales Results Using Sales Key Performance Indicators

Sales Key Performance Indicators are the gears, the accelerator and the brake in your business, critical in ensuring you get the sales results you want, when you want.

But only if you’re using the right KPI’s because honestly….most of them totally useless, and that means you’re in danger of heading in the wrong direction, fast.

Improve Sales Results Using Sales Key Performance Indicators

There are a set of sales key performance indicators that when measured, monitored and managed can revolutionise the sales results.

Real time.

You need not do anything in the sales team at this stage, just revise the sales key performance indicators your review…you’ll be surprised at the story they tell you. You’ll also be equally surprised by the impact you can have by some key interventions.

The ‘how to’ is all detailed in the free report you can download here The 7 Sales Metrics You MUST Measure, Manage and Monitor.

Yes, just focus on these 7 vital sales key performance indicators and you’ll be able to change the sales game whilst the game is still in play.

What Sales Key Performance Indicators Matter?

What often happens in sales offices is that the day gets reviewed on an ongoing basis with the final score being tallied at the end of the day….when the scores can’t be changed.

If that’s happening in your office or team, don’t worry.

You’re in great company. Some firms don’t even do this until the end of the month, and even then they wait ANOTHER two weeks for the results to be reported.

Change the game while it’s still in play. Change the sales results while you still can.

That means you need to know the absolute key sales metrics to watch and influence…maybe not minute by minute, that all depends on the type of sales business you’re in.

Sales key performance indicators are vital to the success of your business. You don’t need to watch every single one – just these 7.

Discover the Sales Key Performance Indicators for your business

Download your free report now – just follow this link The 7 Sales Metrics You MUST Measure, Manage and Monitor.

Here you’ll discover which 7 sales key performance indicators you should focus on and what to do to improve your sales results using these metrics.

It’s the fastest way to get up to speed with how to improve your sales team performance without doing anything in the team other than counting the sales outputs that matter to you.

Download your free copy now – here’s the link The 7 Sales Metrics You MUST Measure, Manage and Monitor.

You can also start your free subscription to The Advanced Business Achiever

You can also check out some of our other reports here…

How to Generate High Quality Sales Prospects

10 Steps to Out Sell the Competition

How You Can Increase Profits by Avoiding the Commodity Gap

How to Fill the Diary with High Quality Sales Appointments

How to Recruit the Best Sales Talent into Your Business and Reduce the Costly Risks

Fill the Sales Diary with High Quality Sales Appointments

Fill the Sales Diary with High Quality Sales Appointments

High Converting Call Structure for Generating High Quality Sales Appointment.

Just follow this simple six stage process and you’ll be able to fill the sales diary with high quality sales appointments whenever you want.

I promise.

Plus, and this is the best bit about this structure, use it consistently and you’ll never again need to worry about having a half empty diary.

You and I know, if the sales diary is full, the chances of hitting sales target are greatly improved.

An empty diary is a bad sign.

It send a bad signal to the business and if it stays empty for too long, well, questions will be asked.

So, make sure you never put yourself in that position by using this simple system and enjoy the benefits of a sales diary of high quality sales appointments, all qualified and ripe for your to close.

I’ve written a free book – you can download it here just follow the link. How to Generate High Quality Telephone Sales Appointments 

How to Fill the Sales Diary with High Quality Sales Appointments

You can download your free copy of the 6 stage system here – easy and simple to follow – will take you about 10 minutes to read. Just follow the link The High Converting Call Structure for Generating High Quality Sales Appointments

You should also consider what else this system allows you to do.

One of the biggest benefits is that you get your time back.

Let me ask you, how long do you spend per week trying to fill the sales diary with high quality sales appointments?

Creating Time

Now what would happen if you could get the same results in less than half that time. Or perhaps you could double your results by spending the same amount of time?

What would you do with those additional opportunities? What would you do will all of that extra time?

Now you can start to see the REAL power of the system.

It’s great, not just in helping your fill the sales diary with high quality sales appointments but also in giving your back huge chunks of your week to do other productive activities.

With that spare time, you’ll be able to focus on other pipeline or revenue generating activities, maybe chasing quotes.

Or you could spend the time contacting lapsed customers. Maybe networking. Focus on social selling/social media. Boost your lead generation. Asking contacts for referrals or simply just allowing you some thinking time.

Results!

Filling the sales diary with high quality sales appointments need not be hard work…

You can make sure you make the best use of your time. The best use of your leads. Your diary space. Just by downloading your free copy of this report which outlines the 6 steps you need to follow.

As a bonus I’ve included how you can deal with the most common objections. All those pasky reasons you’ll hear from the prospect to avoid taking a meeting

Just download your free copy now – follow the link for your instant download.

The High Converting Call Structure for Generating High Quality Sales Appointments.

So download your copy and start the process to better sales results, faster, more often.

Fill the Sales Diary with High Quality Sales Appointments

Plus – claim your free subscription to The Advanced Business Achiever

You can download our FREE Sales Improvement Guides here