Increasing Sales Results Archives

Unlocking Success: A Comprehensive Guide to the 21 Stages of Sales Performance Audit

By Carol Griffiths MBA

Your organisation operates in a competitive space, so optimising your sales process is essential for growth. Dive into our comprehensive guide, as we walk you through the 21 crucial stages of a sales improvement audit. Learn how to identify bottlenecks, uncover hidden opportunities, maintain sales optimisation and boost your sales performance

Cold Calling Skills | The Top 9 Rules Rich Cold Callers Know…(and you don’t!)

By Carol Griffiths MBA

Cold Calling Skills | Make or Break in the First 20 Seconds It’s true. As a cold caller, if you can make it past the first 20 seconds in a cold call, you’re at least half way there! And…in a world that’s awash with information, then B2B Cold Callers with low-grade and old-fashioned cold calling…

Carol Griffiths MBA

Who am I?

I’m Carol Griffiths, and I’ve spent the last 30+ years in the trenches of sales—fixing broken pipelines, rebuilding underperforming teams, and helping businesses close more deals at higher margins.

I’ve worked with global brands, challenger firms, and fast-growth sales teams, helping them:

✔ Fix underperforming pipelines – turning ghosted leads into closed deals.
✔ Increase win rates – without discounting or chasing bad-fit prospects.
✔ Build sales systems that actually work – so you don’t waste time on ‘busy work’ that doesn’t convert.

I’m not another ‘sales trainer.’ I don’t teach theory. I fix sales problems – fast. And if you’re still reading, it means you’ve got a problem that needs fixing.

I know how sales leaders think because I’ve been one. I know what the board wants because I’ve sat in those meetings.

And I know what works – because I’ve done it, tested it, and proved it across industries, markets, and economic downturns.

Book your 30 minute call