B2B Sales Workshop to Increase Revenue, Shorten Sales Cycles, and Improve Sales Conversions

Home / Services / B2B Sales Workshop to Increase Revenue, Shorten Sales Cycles, and Improve Sales Conversions
B2B Sales Workshop to Increase Revenue, Shorten Sales Cycles, and Improve Sales Conversions

The Sales S.A.V.E.R. Growth Framework helps:

  • Boost conversion rates
  • Improve average order value
  • Reduce sales cycle duration
  • Increase sales team engagement
  • Improve sales forecasting & pipeline accuracy

Suitable for telesales, field sales, lead generation, appointment setting and direct sales teams.


Is This For You?

You’ve got a sales team, but…

  • Deals are dragging or stalling
  • Sales results are unpredictable
  • Some reps perform, others underdeliver
  • Your pipeline is leaking but you’re not sure where
  • You want measurable sales improvement, not another generic training session

Let’s fix that – fast.


What Is The Sales S.A.V.E.R.Growth Engine™?

A results-focused, hands-on B2B sales workshop designed to:

  • Uncover pipeline leaks – capture and close leads before your competitors do
  • Increase sales revenue – using value and risk conversations to position £
  • Build stronger margin – cut the discounts you don’t need to give
  • Improve sales conversion – qualify hard, fast and with purpose
  • Increase average order value – build no-brainer sales pitches
  • Reduce sales cycle duration – maintain urgency and stop leads ghosting you
  • Increase sales revenue per rep – accountability and growth metrics
  • Build stronger sales forecasts – accuracy and certainty in every forecast
  • Drive team-wide confidence and performance – inbuilt team engagement and motivation

No fluff. No roleplay theatre. Just direct action and measurable ROI.

This is the best B2B sales workshop for teams who want improve sales results without increasing head count, marketing spend or lead volumes.


Workshop Outcomes – you results may differ

+23% Discovery Call Conversion
–18 Days Average Sales Cycle
+28% Proposal Acceptance Rate
+27% Average Order Value
+14% Sales Conversion Rate

“This workshop paid for itself in 2 weeks. It’s a system, not a seminar.”
Head of Sales, B2B Services Company

“Our pipeline became real, forecastable, and productive again.”
Founder, Manufacturing


Before you commit, why not try our no-obligation sales pipeline improvement session:

Free Mini-Workshop: Fix Your Leaky Sales Pipeline

In 60 minutes, we’ll:

  • Diagnose where deals are falling apart
  • Spot gaps in qualification, follow-up, and close
  • Give you a 1-page action plan to plug the holes

You’ll walk away with:

  • Conversion risk map
  • Quick-win improvement plan
  • A preview of the full Sales S.A.V.E.R Growth Engine™

Book a time, we’ll have a 30 minute chat about what you’re looking to achieve, and then, book in a time for your free 60 minute sales workshop.


Workshop Structure (4-Week Format)

Week 1: Diagnose & Benchmark

  • Pipeline analysis & rep scorecards
  • Identify conversion drop-off points
  • Align team on key sales performance metrics

Week 2: Convert & Control

  • Master discovery, value messaging, and deal framing
  • Objection handling
  • Build momentum through the middle of the funnel

Week 3: Accelerate & Advance

  • Tools to shorten sales cycle duration
  • Strategies to improve average order value
  • Pricing, value, risk

Week 4: Embed & Scale

  • Sales forecasting excellence
  • Team trouble shooting and accountability systems
  • Manager playbooks for reinforcement

Built for B2B Teams – Across Industries

Whether you sell services, software, equipment, or consulting the Morton Kyle Sales SA.V.E.R Framework is your gateway to more sales, more often, for more margin.

If your sales process is complex, consultative, or stuck… we can help.

Perfect for:

  • B2B teams with sales results in decline, plateauing or in need of a revamp
  • Founder-led sales teams scaling up
  • Sales organisations with inconsistent conversion metrics, revenue, margin, average order values, acquisition costs
  • RevOps and Enablement leaders looking to boost productivity

Delivery Options

FormatWhat You Get
Virtual1 x 90-min live Zoom sessions/week + asynchronous coaching
In-Person2 full days, on-site workshop experience
HybridMix of virtual coaching + in-person facilitation

All delivery types include a custom performance plan tailored to your funnel and rep structure.


Packages

PackageBest ForIncludes
StarterSmall teams (1–5 reps)Virtual delivery, performance map, coaching
ProMid-sized teams (6–15)Custom diagnostics, live call reviews, embedded scorecards
GrowthLarger orgs (16–50+)On-site sessions, enablement toolkits, team-wide playbooks

All packages are bespoke depending on the team needs and what you’re looking to achieve, packages include:

  • Sales pipeline health audit
  • Custom metrics tracking – sales improvement dashboard
  • Post-workshop manager enablement

Measurable Sales Improvement: Before vs After

MetricBefore WorkshopAfter Workshop
Discovery Conversion Rate35%59%
Avg Sales Cycle56 days27 days
Proposal Acceptance Rate48%67%
Forecast AccuracyLow90%+ confidence

Who It’s NOT For –

You just want a motivational speaker
You’re looking for one-size-fits-all training
You don’t want to measure results – before, during and after
You aren’t ready to change how your team sells

If that’s not you – we should talk.


Book Your Free Sales Health Check

Get a free, no-obligation session to:

  • Identify where your team is losing deals
  • See the workshop format & ROI potential
  • Get a scorecard of your team’s strengths & gaps

No slides. No spam. Just value.


👋 About Morton Kyle

For over 20 years, we’ve helped CEOs, CROs, and Sales Leaders turn underperforming sales functions into revenue powerhouses, and ultimately, high performance sales teams.

Our mantra: Sales improvement isn’t magic – it’s method.

Carol Griffiths – Founder and Lead Consultant of Morton Kyle Limited and creator of The Sales S.A.V.E.R. Growth Engine™…

”I’ve spent 20+ years helping B2B sales teams stop leaking revenue and start scaling sales results fast because no team should have to struggle when it comes to creating value, happy customers and financial success. The workshop isn’t for everyone – but if you’re serious about getting better, we should talk.”


FAQ

How fast will we see results after we attend the Sales Workshop?
Most teams see improvement in conversion and cycle time within 7-21 days of implementation when they do the work and get super focussed on the right activities and conversations.

How can you be so confident this sales improvement workshop can help us improve our sales results?
Good question – here’s why we can be so sure. Every sales workshop starts with a deep dive analysis on your current sales pipeline and CRM. Based on our findings we forecast what kind of sales up lift you can expect. If during the sales audit we find you’re doing everything to the highest possible standard, then we don’t move forward. We only work with organisations we can help.

Is this sales improvement workshop suitable for our industry?
Yes – if you sell B2B products/services with a multi-step sales process, this is for you whether you’re in professional services, tech, business solutions, manufacturing, SaaS, consultancy, publishing, events, insurance and finance, memberships, engineering, healthcare, specialist products and services.

What ROI can I expect from the Sales Workshop?
That depends on your average order value – but often you’ll see payback within a few weeks. This is something we outline in more detail further to the initial sales performance audit once we fully understand what the growth potential is within your sales function

Can I select how the Sales Workshop is delivered across my team?
Yes – absolutely – you decide what works best for you, and how you want to integrate the learning into your operation.


Ready to Close More Deals, Faster?

Start with a free pipeline fix session or book your sales health check today – book your 121 discovery session here

Let’s chat about what you’re looking to achieve and if the Morton Kyle Sales S.A.V.E.R. Framework can help you get the sales results you need.


Still Not Sure?

Download our free guide:
“100 Opportunities to Improve B2B Sales Performance”

Sales Improvement List