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Meet Carol Griffiths

Home / Meet Carol Griffiths

Improving B2B sales performance

Hi, I’m Carol Griffiths, and I’ve spent the last 30+ years in the trenches of sales – I’ve done every sales role from Sales Executive to MD and Board Advisor

For the last 20 years, I’ve worked with global brands, challenger firms, and fast-growth sales teams, helping them:

✔ Fix underperforming pipelines – improving conversions and efficiencies across sales and marketing functions
✔ Increase win rates – consistently building high converting sales pipelines.
✔ Build sales systems that actually work – efficient and effective sales engines that provide predictable outputs.

I’m not another ‘sales trainer.’ I don’t teach theory. I fix sales problems – fast. And if you’re still reading, it means you’ve probably got a sales challenge that needs fixing.

I know how sales leaders think because I’ve been one. I know what the board wants because I’ve sat in those meetings.

My skill is identifying exactly why you’re getting the sales results you are, so we can build a better sales engine. Fast!

More sales, more often, for more margin! Often, without increasing head count, marketing spend or lead volume.

And I know what works – because I’ve done it, tested it, and proved it across industries, markets, and economic downturns.

You have questions? Great, you can use this link to book a 30 minute call

Carol

P.S. You can also check out the following Sales Trainer profile and Sales Improvement profile, as well as the services below, and subscribe to The B2B Sales Improvement Digest

Sales Training and Sales Improvement Specialist - Carol Griffiths
Carol Griffiths MBA

Who am I? 

I’m Carol Griffiths, and I’ve spent the last 30+ years in the trenches of sales—fixing broken pipelines, rebuilding underperforming teams, and helping businesses close more deals at higher margins.

I’ve worked with global brands, challenger firms, and fast-growth sales teams, helping them:

✔ Fix underperforming pipelines – turning ghosted leads into closed deals.
✔ Increase win rates – without discounting or chasing bad-fit prospects.
✔ Build sales systems that actually work – so you don’t waste time on ‘busy work’ that doesn’t convert.

I’m not another ‘sales trainer.’ I don’t teach theory. I fix sales problems – fast. And if you’re still reading, it means you’ve got a problem that needs fixing.

I know how sales leaders think because I’ve been one. I know what the board wants because I’ve sat in those meetings.

And I know what works – because I’ve done it, tested it, and proved it across industries, markets, and economic downturns.

Book your 30 minute call

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Sales Improvement Made Easy

Whether you’re looking for high impact, results driven sales training, deep dive sales and marketing audits to uncover why you’re not getting the results you need or sales improvement intervention and support to get you through a challenging sales period, then call 0779 002 1885.

I have over 25 years experience in supporting ambitious Business Leaders, Sales Leaders and Boards to achieve their sales ambitions, break through sales performance challenges and uncover the real sales potential in their business.

To discuss how I can do the same for you – 0779 002 1885

  • Sales Workshop | Onsite Sales and Prospecting Training to Increase Sales, Revenue and Margin
  • Sales Results Down. Pipeline Fat. Pressure Mounting? Time to Audit
  • FREE LIVE WORKSHOP | Fix Your Leaky Sales Pipeline
  • Sales Coaching That Delivers Real Results – Special Offer.
  • SUBSCRIBE FREE | The B2B Sales Improvement Digest
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0779 002 1885 - carol@mortonkyle.com