Cross Selling to Increase Your Average Sales Order Value | Filling the Sales Pipeline

Filling the Sales Pipeline With High Quality, High Converting Sales Leads!

How much time are you wasting trying to convert leads that are ghosting you, just want the cheapest price, simply want to test their current supplier, are only ringing you because they’ve exhausted their credit elsewhere?

A lot?

What’s it costing you to run a team that does all of this…and keeps those ‘opportunities’ alive in the CRM long past the date they should be kicked out?

How many of these types of leads end up in a sales forecast that melts like snow in June because those leads were low grade before the very first call?

Too many?

You had enough yet?

Want to change?

Then look at Cross selling!

Cross Selling is the easiest way to

• Build a high quality sales pipeline
• Increase sales conversion rates
• Boost average order values
• Lower sales acquisition costs
• Keep your competitors out of your best accounts
• Increase customer loyalty
• Create raving fans
• Make selling easy
• Increase sales revenue without cold calling

Knowing all of this you’d think every single sales rep would be red hot at cross selling.

That’s not the case!

So, why do so few businesses proactively run a cross selling channel?

In your business you have this source of high quality sales leads, that will cost you next to nothing to harvest, will be easy to contact, happy to take your call and open to what you have to say.

And even better than that?

They already know, like and trust you.

And just when you think it can’t get any better…you discover that these sales leads are more than happy to spend their budget with you.

You know why?

Because they’ve already bought from you before.

The question is…are you really making the most of this rich seam of half closed business?

Or are you too busy chasing new business, cold calling competitor lists and searching for the next lead on LinkedIn?

Cross Selling is the New Old Way To Build Sales and Your Sales Pipeline

As data restrictions get tighter and more focus is put on inbound marketing campaigns, sales people need to be capitalising on all sales opportunities.

So if you have a business that has more than one product or service to sell then you could be potentially leaving orders on the table in every single sales opportunity you uncover.

Here’s a quick example calculation to see if it’s worth your while exploring further:

Whats your average order value? £1000

Whats the size of your active customer base? 2000

Turnover = £2,000,000

What’s the value of just one of the additional products/services in your portfolio? £100

Now, conservatively, if just 10% of your active customer base took the additional product you’d generate an extra £20,000 for no real extra work.

Or, if you’re like one of my insurance clients, your short term (within 2 week) lead generation campaign has a 33% increase in positive leads.

Just from simple cross selling.

And what if your average order value of the add-ons is much higher.

So, now you know, should we talk?

Cross selling is a WIN

Cross selling is the most under utilised business development and growth sequence.

To such an extent that most firms with  two or more products or services could easily double they sales figures simply by fully exploring the sales opportunities that exist within their current list of current clients.

If cross selling is a skill you’d like to drive forward in your business let me know.

Most sales professionals claim to sell their whole business solution or catalogue when they talk with clients, yet so few actually do.

It’s easy to see the ones who do this religiously, their average order value is consistently higher than  the rest of the team.

That’s just one of the huge benefits of being a cross selling sales team…

Higher/increasing average order values

Plus, you’ll find you’ll be able to deliver better sales numbers.

And higher margins and higher sales conversion rates.

All without increasing the sales team head count.

And, if it couldn’t get any better, you’ll see competitors getting locked out of accounts that you’ve sown up.

Sticky customers don’t swap providers easily…no-matter what the new sales guy does.

So, plenty of wins for the cross selling sales team.

Let’s talk about how we can drive the cross selling habit into your sales function today.

Cross Selling as a Habit for Professional Service Partners and Sales Teams

Should be inherent in every business, but especially those business where their are business silos.

Where there are sales silos and customer silos.

This often happens in professional service firms where partners are protective of clients, in law firms, accountancy and business advisory firms where each partner works hard to build a close and trusting relationship.

Cross selling doesn’t compromise that trust, instead it helps the client enjoy an even closer relationship with the business. Deriving additional value and layers of protection form dealing with just one business.

Cross selling is a habit.

It’s a great business habit and a customer benefit.

Cross selling is a must in a highly competitive world, and a strong source of competitive advantage where senior business leaders are able to take the leap of faith.

After all, who would you rather refer your clients to?

Someone who sits across the corridor from you or would you rather leave your client to the competition?

Cross selling does more than boost your sales, it protects your business long term.

The Sales Improvement Workshop

The Sales Improvement Workshop is gere to give you and your sales team everything then need to deliver the highest possible sales revnue, sales conversion and sales margin…check out the link and discover how to sell to the modern buyer without wasting time, money, resources.

Discover how to wualift, build value prospositions and kick your competitors out of the game fast.

Here’s the link for more details – The Sales Improvement Workshop – or call Carol on 0779 002 1885 to dicuss how you can revolutionise your sales results!