Selling the Price Archives - Morton Kyle Limited

Overcoming Price Objections | Because Price Should Never Be an Objection

By Carol Griffiths MBA

Overcoming price objections is one of the first things you’d be taught in sales traing. Not anymore. Now we know…we live in enlightened times. Price objections are caused by seller not buyers. So, accept that reality and overcoming price objections becomes a thing of the past. Just don’t create any more price objections. What? Yes,…

Carol Griffiths MBA

Who am I?

I’m Carol Griffiths, and I’ve spent the last 30+ years in the trenches of sales—fixing broken pipelines, rebuilding underperforming teams, and helping businesses close more deals at higher margins.

I’ve worked with global brands, challenger firms, and fast-growth sales teams, helping them:

✔ Fix underperforming pipelines – turning ghosted leads into closed deals.
✔ Increase win rates – without discounting or chasing bad-fit prospects.
✔ Build sales systems that actually work – so you don’t waste time on ‘busy work’ that doesn’t convert.

I’m not another ‘sales trainer.’ I don’t teach theory. I fix sales problems – fast. And if you’re still reading, it means you’ve got a problem that needs fixing.

I know how sales leaders think because I’ve been one. I know what the board wants because I’ve sat in those meetings.

And I know what works – because I’ve done it, tested it, and proved it across industries, markets, and economic downturns.

Book your 30 minute call