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Almost every sales team has a hidden 10% uplift in performance.
And the good news?
You don’t need extra headcount, more marketing spend, a mass of extra leads or a complete sales overhaul to find it.
The first 10% is almost always the easiest.
It’s sitting in plain sight – locked up in leaky processes, weak positioning, and missed opportunities.
Here’s how we help you claim it.
How to Increase B2B Sales | Extra Easy Wins That Deliver Fast
Here are a just a handful of the routes to discover your 10%,,,
Tighten Discount Discipline
Stop leaking margin. A clear discount policy + coaching reps to defend value often recovers 3–5% overnight.
Sharpen Discovery Conversations
One extra layer of questioning around urgency, budget leakage, or opportunity cost can turn a “maybe later” into a deal this quarter.
Nail Your USP
Stop sounding like everyone else. Get crystal clear on what only you can say…and use it every change you get.
Fix Cross-Sell & Up-Sell Frames
Every deal is worth more than you’re currently booking. Don’t leave money on the table. Who is buying from you who could buy more or buy other lines, products or services?
Adopt a Strong Value Proposition
Show ROI in pounds, not platitudes. Your buyers need board-ready evidence. Make your solution easy to defend for your champion. Build no-brainer value propositions
Refine Your ICP
Aim sharper. Free your team from chasing buyers who’ll never buy. Cut lose on the weak fit ICPs.
Stop Chasing Rubbish Leads
Shift focus from grind to growth. Double-down on high probability opportunities.
Re-Activate Dormant Accounts
The “nearlys” and “formers” in your CRM often deliver faster ROI than cold leads. Last year’s near misses could be this years pipeline – time to revisit.
Shorten Proposal Cycles
Standardise 80% of your proposal template. Let reps customise the 20% that matters. Faster turnaround = higher close rates. Speed stuns so anytime you lose momentum your chances of conversion drop.
Introduce Peer-to-Peer Case Studies
Nothing builds credibility faster than “someone just like you solved this problem with us.” Get 2 or 3 rock solid cases – get them out there.
Run Win/Loss Reviews
Stop taking ‘too expensive’ as the reason you miss a deal. Dig deeper. Build a questioning structure to uncover the truth. Thirty minutes analysing the last 5 deals can highlight repeatable fixes that raise performance immediately.
Clarify Next Step Ownership
End every sales call with “who does what by when.” Eliminate stalls into silence…and never leave the call without booking the next action.
Pipeline Sanitation
Cut zombie deals. A smaller, cleaner pipeline improves focus, forecast accuracy, and close ratios. Less os definitely more!
Strengthen Customer Success Handover
Closing is step one. Smooth transitions increase renewals and expansion revenue – the real compounding growth engine. This is your biggest opportunity to drop a tonne of money if the business relationship goes wrong before it gets started. Buyers remorse is expensive – don’t let their first experience cause them to doubt their decision to buy from you!
Micro-Coaching Moments
Five minutes of real-time deal coaching produces faster skill shifts than any two-day classroom training.
Why This Works
This isn’t about theory. It’s about identifying the fast wins and executing them with discipline.
That’s your 10%.
At least.
Right there.
No magic.
No mystery.
Just hunting in the right places, with the right story, for the right customers.
Ready to Unlock Your 10%?
Book a call today and let’s find your fastest path to measurable sales uplift…
Interested to find out more – check out our free workshop webinar – Fix Your Leaky Sales Funnel – totally free, use the booking link above and we’ll sort out a time for you/your team to start their sales growth process!
About Morton Kyle Limited
For over 20 years, we’ve helped CEOs, CROs, and Sales Leaders turn underperforming sales functions into revenue powerhouses, and ultimately, high performance sales teams. Our mantra: Sales improvement isn’t magic – it’s method.
Don’t Close the Page – Take Action Now – Get Ready to Fix Your Sales Performance Today!
- Download 100 Ways to Improve B2B Sales – instant quick wins
- Book the Free Fix Your Leaky Pipeline Workshop – no-obligation session
- Arrange a Free Sales Consultation – discuss your challenges & growth goals
Stop leaving revenue on the table. Take the first step today.
Hi, welcome to Morton Kyle Limited.
As Founder and Lead Consultant, I’ve spent the last 30+ years in the trenches of sales—fixing broken pipelines, rebuilding underperforming teams, and helping businesses close more deals at higher margins.
I’ve worked with global brands, challenger firms, and fast-growth sales teams, helping them:
✔ Fix underperforming pipelines – turning ghosted leads into closed deals.
✔ Increase win rates – without discounting or chasing bad-fit prospects.
✔ Build sales systems that actually work – so you don’t waste time on ‘busy work’ that doesn’t convert.
I’m not another ‘sales trainer.’ I don’t teach theory. I fix sales problems – fast. And if you’re still reading, it means you’ve got a problem that needs fixing.
I know how sales leaders think because I’ve been one. I know what the board wants because I’ve sat in those meetings.
And I know what works – because I’ve done it, tested it, and proved it across industries, markets, and economic downturns.
Download your free copy of 100 Sales Improvement Opportunities for B2B Sales Teams