Great sales closing questions are often the final piece of the jigsaw. The questions that many sales guys forget to ask (read: wimp out of asking!)
Great Sales Closing Questions means you increase the chances of getting an order – RESULT!
And that’s a shame because when you do ask great closing questions it means, obviously, there’s a far greater chance of you being able to close, being able to close quickly, and being able to close the sale at the price you want.
At the very best.
And the worst? The buyer shares with you any objections they may still have, or maybe you get a deferred decision date, or you learn more about his buying process or the internal decision making…
Great sales closing questions are the ultimate win-win questions, saving you time, money, stress and a flaky sales forecast!
Not everyone asks great sales questions, mainly because they’re too busy sales broadcasting, by rote, not engaging brain but very much enjoying the sound of their own voices…
Or they simply too afraid to ask…
Or they think the buyer won’t want to answer
And a million other excuses!
Is any of this relevant to you?
You get to the end of a sales pitch and you promise to send a proposal?
Or you think you can’t close because you need to get prices? (Rookie Mistake 101)
Or you want to end on a good note, no ask an awkward question before you leave?
Not true….none of them.
What Do Great Sales Closing Questions Look Like?
Great question – thanks, glad you asked (see what I did there?)
I like the direct approach, but here’s a stages approach for you.
Let’s look at trial close questions and then final close questions
Great Sales Closing Questions: Part 1: Trial Close Questions
You can put these into your own words or use verbatim, your call…
- What’s the best thing you’ve heard about our product/service today?
- What’s the worst?
- What were the highlights of our service as far as you’re concerned for your business?
- How as your perspective changed during our discussion in terms of how you might use this solution in your business?
- What’s the biggest take away from what we’ve discussed today?
- How do you see this working for your business?
- If you were to have to sum up the biggest benefits for your business in using this product/service, what would you say they would be?
See, all very conversational, all very open, no hidden agenda, just asking the buyer/prospect what his thoughts are…simple as.
These questions won’t even get you in trouble…
Yet, some sales people, still fail to ask these great sales closing questions.
Those sales people will fail for three reasons:
- They forget to listen to the very important information they get back from these questions…pure gold
- If they do listen, they listen with the intent to reply, when in fact much of what comes back will lead you to ask more questions to get to the granular detail
- They don’t follow up the trial close questions with final close questions…
Great Sales Closing Questions: Part 2: Final Close Questions
Straight to business, at this stage the prospect knows whey you’re sat there. He knows you’re not just there for coffee and a place to keep warm (right?!?)
- So, from what we’ve discussed today, when shall I expect your order?
- Based on what we’ve discussed today, will you be giving us your business?
- Can you see any reason why you and I won’t be working together?
You can amend the language however you see fit, but I like this format.
Short questions, direct, no ambiguity.
And most importantly, they are so direct, you’ll give the buyer no time to scramble any creative story…you’ve more likely to get a truthful answer.
Yes or No…which is what you want.
A yes is great.
A no is not a disaster…you can start to re-qualify
Hopefully you’ll try some of these out.
Trust me, sometimes buyers are left totally confused by many sales people who go through a great, detailed and considered sales pitch but fail to ask for the business.
Don’t be the Confusing Sales Person, the Sales Loser who could have been a Sales Closer. Had they just asked for the business…
When the worst that could happen is that you get an order, or you learn, where’s the bad news?
But you know what?
There is a better way because it’s an easier way. A way to close sales that high performing sales professionals use all the time.
A way that means those high performers don’t rely on just those great sales closing questions.
Do you want to know what it is?
Just hit the link Tell Me What High Performing Sales People Do to Close More Sales
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Remember: Great Sales Closing Questions are the final push of the boulder you’re carried all the way up the mountain, don’t put in all that effort and let the boulder smash down the mountain when you’re so close to glory…just ask the tough questions!