How to Make Competitors Disappear

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Competitive Strategy – Do You Just Drop Your Price?

Competitive Strategy – Do You Just Drop Your Price?

Competitive strategy allows you lots of options. Competitive strategy takes more than simply dropping the price. Discover how lowering price is not the best differentiator when you’re trying to boost sales, profits and market share, and why simply distracting the market with cheaper prices is the last thing you should do.

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How to Build Value in Your Sales Pitch

How to Build Value in Your Sales Pitch

How to Build Value – answer that question, specifically for your business, and the sky really is the limit. You’ve seen the figures, the figures that claim 57% of the buyer’s decision making is done BEFORE they invite the sales person in… Whether you believe them or not, the truth is clear… If you’re trying to get…

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