Don’t be a Tree!

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Don’t be a Tree!

Where’s the Best Place You Can Think of to Hide a Tree?

There’s no great mystery. No mind games…

The answer is, of course, in a forest…right in the middle of lots of other trees.

Many identical trees. All looking vaguely similar. They may be different species of trees, with different characteristics, varying behaviours in different seasons, but still all trees.

Just trees.

You drive by such forests. You’ve walked though plenty of them. All part of the regular landscape…beautiful, yet typically indistinguishable from each other.

I bet you’re even picturing a forest of trees in your mind now…

What if this is exactly how your prospects views you and your firm’s position within your market place?

You and your business, well, to your prospects view, you’re just another tree in a collection of trees, in a dense forest of trees…

So, Do You Really Want to be a Tree?

I’m guessing not.

You know it’s all too often it’s too easy to get wound up in the daily grind and hustle associated with sales and business development, marketing, filling the sales funnel and working out margins to just sit back and wonder what kind of market place you’re in, as opposed to what sort of market place you SHOULD be occupying…

And even more importantly, to ask yourself…

…if you could fully communicate how brilliant your company is to your prospective customer base, what would that mean to your sales team, your profitability, your turnover and your market share?

Consider This…

Let’s just take a minute…because this is more important than you maybe think.

Imagine you’re seen to be ‘just like all the others’ even though you know you’re not…then it’s a fact that your competitors will be restricting your ability to charge anymore than you already do…what that means is your competitors are restricting your profitability

To break this forced control of your profitability you need to take a different position in the buyers psyche.

Position yourself in a sea of similar products/service providers, and your prospects will select the most transparent common denominator to buy from, this common denominator is typically cost…what this means is that it’s a continual race to the bottom in terms of charges, pricing and margin.

The fact is, if you can’t demonstrate your unique value to the market, expect to fight hard for diminishing returns.

What about if your competitor drops their price, you have no choice but to do the same, or lose market share and watch your sales pipeline collapse…which means that your competitors not only drive your pricing decisions, your margin, they also drive your decision making and your timing.

If you want to sever these shackles, you need to be top dog in the market space

So, let me ask you this.

Who is really running your business? Are you really making the decisions in your business? Who really has control over your business?

Stop!

Because the real question is this:

Are you just there to make your competition look good?

How Can We Help You?

Everything we do is based on putting you, your sales team, your business ahead of the competition.

Whether it’s creating a winning sales and business development strategy, delivering high impact sales training, coaching and mentoring key functions or undertaking root branch sales audits, our aim is to help you exploit your current marketplace, create, develop, expand your market position and create value overload for you with your prospects and customers…

Are You Ready To Step Up?

Book your free consultation on 0779 002 1885 or you can email carol@mortonkyle.com

Down load our free report on stepping up and running your market place – hit the link to get your free copy now Only Dead Fish Go with the Flow, in this report you’ll find insights to help you understand the true cost of being one of many potential suppliers to your customers and also what you can do about it.

Only Dead Fish Go with the Flow is free and you can download it instantly.

So, that question again…

…if you could fully communicate how brilliant your company is to your prospective customer base, what would that mean to your sales team, your profitability, your turnover and your market share?

Contact us now for a confidential chat, discretion assured, on 0779 002 1885 or email carol@mortonkyle.com

And stop being a tree…

P.S. Sign up for your free sales and business development insights – delivered straight to your inbox every week – totally spam free – perfect if you’re looking for new sales training/sales coaching tips to boost the sales team performance, or deliver as mini sales training sessions…always plenty of fresh proven ideas…register here – The Advanced Business Achiever  Totally free and always will be!

 

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