Sales Strategy – what results by when?
A Sales Strategy for Ambitious and Growing Businesses
Whatever your business plan, your business development strategy should deliver solid, predictable and sustainable financial results, especially if you are an ambitious and growing business.
Why Have a Sales Strategy?
Because the risks are too high to take any wild chances.
Resources are to precious.
Money and time too scarce.
Competitors too hungry for your downfall.
A business growth strategy for ambitious and demandings businesses is wildly different from a sales approach that’s defensive, a strategy simply designed to maintain the status quo, a ‘business as usual’ holding strategy.
A revenue growth strategy for disruptive businesses could incorporate huge changes. Changes including niching, disrupting the market, high level competitor attack, remodeling pricing frameworks.
It might also include firing clients, revising the profiles of perfect clients, upgrading contract terms and agreements. Or maybe dropping some services/products and expanding others. It could mean changing customer interfaces, refining the supply chain. Even setting up brand new sales channels. The list is almost endless.
But the truth is, the financial results you get in your business are a direct result of the quality of your business plan and business development strategy.
Just as having a great map makes for a better and less stressful journey.
Growth takes purpose. It rarely happens by chance.
Why Do You Need an Actionable Business Development and Sales Strategy ?
As a leader in an ambitious and growing business, in a typically highly competitive market you’ll know business growth, profitability and market survival/domination won’t happen by chance.
It’s by design that you get the business results, attracting and retaining the clients and business you want.
Working on the wrong things in your business will cost you dearly in time, money, stress and energy.
The aim of a realistic and focused business development strategy is that it helps you achieve more with less…and it tells you where to go, and when
That way you take the most effective route. The most potent actions to get from where you are to where you want to be.
So, instead of wasting those valuable resources, you’ll be investing heavily in sales drives, marketing strategies, client attraction, business retention and profit growth plans that will deliver expected results…
Plus, you get to plan all of this out on paper before you actually commit to any action. That way you can plan, plan and plan again. So if you can see that journey’s not going to get you where you need to be you throw that plan out and start again.
Now, isn’t that far easier than winging it, with all the associated unknowns, stress and terror?
Following a well structured business development and profitable growth strategy you’ll never find yourself chasing worthless clients, entering unprofitable markets…or if you do, it won’t be for long.
You’re marketing strategy will be on point, measurable and flexible.
You’ll not be competing with competitors on a playing field that’s not tipped in your favour.
You’ll never invest in building sales positions that lead to a dead end.
Instead, you’ll focus on what will bring you your desired results.
Fruitless option won’t be part of your plan.
If you find that your results aren’t what you want, then your sales and business development strategy is ineffective and is sending you in the wrong direction.
Which means you’re wasting money, but more importantly, you’re wasting time.
Let’s face it…
You know where you want to go. Where you want your business to go, what sales results you need.
You know what turnover and profit you require.
How to get where you need to be.
You wouldn’t be in business if you didn’t.
That’s why developing a detailed and well thought out sales strategy, designed specifically for the level of ambition you have for your business and sales function is key.
A sales and business growth strategy that encompasses all of your goals…
Be that sales, profit, turnover, market share, sales acquisition cost, new market entry, fighting competitor attack or simply being able to have confidence in the ongoing business performance.
During the process you get the opportunity to evaluate what you really want in your business.
After that it’s about looking at options, associated risks, costs and returns. Having established those you keep and commit to some of those options and discarding others so you can settle on a focused course of action. Fine tuned to deliver the predictable sales and business results you need.
Creating Your Sales Strategy – What’s Next?
It all starts with a coffee…book your confidential meeting by calling Carol on 0779 002 1885 or email email@example.com
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