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Increasing Sales Results | What to do Before Starting B2B Sales Training

Increasing Sales Results | What to do Before Starting B2B Sales Training

Increasing Sales Results – What to do Before Selecting Your B2B Sales Training Courses

There are lots of ways of increasing sales results, you could:

  • Focus on bigger deals
  • Increase, or decrease prices
  • Sort out your incoming sales funnel and sales lead generation
  • Only chase good quality business with your clearly defined perfect prospect profile and decision maker
  • Soup up your case studies and testimonials so everyone gets more social proof
  • Fine tune your sales processes
  • Split the business development function from the sales closing function
  • Ask your sales manger to spend more time coaching in situ as salespeople connect with potential customers

And all of these would work… they’re all part of the 100% Club – the go to list of how to increase sales results.

Also on that list is…

B2B Sales Training to Increase Sales Results…

But that’s not the only way.

Whatever your sales and marketing efforts, whatever your business development strategy, effective sales, great B2B sales will invariably come down to how you intersect with the decision maker to get them to make a purchasing decision. But there are a myriad of other sales stimulating activities you can do before you get to the sales training stage.

If you do everything else in the sales process, but you cant get the decision maker to make a purchasing decision, well that’s a NO SALE!

Hers’s 10 ways to make sure that doesn’t happen to you.

10 Way of  Increasing Sales Results

Ensure your sales process deals with the decision maker and the relevant influencers. However, never take your eye of the main buyer. Loosing contact with the person who makes the purchase decision can catch a lot of sales people napping. Never forget whose signature you want.

Increase your conversion rate by ensuring you spend time with viable buyers. Check this out if you want to know if you are dealing with a viable buyer or a tyre kicker – Engaging with the Perfect Prospect.

Also – read this if you want to know How To Qualify A Perfect Prospect

Too many sales people are happy just to be busy, but not especially effective sales people. I’m not saying lazy sales people sort of have the right idea, but how about you ask yourself this question every morning – what’s the fastest way, least stress, low risk way to get my sales pipeline full of high quality, viable  prospects who are able to make a purchase decision? Once you have the answer – do that! Being an effective sales person is key in an industry that judges you by results delivered and not hours worked.

Get a super clear picture of what your potential customer looks like. The sooner you realise what your ideal decision makers look like, and that you can increase sales results by killing your compulsion to try and convert every potential decision maker, the richer you will be, because it’s one of the fastest ways you can use for increasing sales results.

Then: if you’re really serious about increasing sales results and improving sales conversions

Work your referral networks. Draw up a list of 10 people per week, happy customers who have benefited from you an your expertise, then ask them for one or more of the following: an introduction to a named contact, a referral, a testimonial, a shout out on social media, a case study or a linked in introduction…that’s 10 new pieces of sales and marketing activity from people who love you, and as you know, social proof rocks

Purchase decisions can take ages to make, so when you do get the prospect to that stage, then don’t let them off the hook. Just ask for the business and don’t stop asking until you get what you need. Think that’s too pushy? Look at it this way. At this point you’ve just rolled a huge snowball up Everest, so why would you let it go now? A good buyer, a good decision maker will know what you’ve invested, he’ll work with you if he sees you working for the order so don’t fade away.

Talk to your sales and marketing and business development teams all the time. Especially if you’ve found a trend that’s swaying decision makers at the moment, or perhaps some competitors have a nice hook you’d also like to use. Sometimes the sales and marketing teams are working in isolation and inspiration from the sales team at the front line can really boost their creative juices. Get them creating compelling call to action sales and marketing material, and those first class landing pages.

Next:Sales Strategy

Understand your sales processes and work it hard. Whilst you’re doing that, look at where most of your sales stick in the sales process and get some help. I know lost of people ho are great at the first half of the sales process, but can’t progress to a close. Some would die rather than ask for the business. Likewise I know some sales people who are dropping opportunities because the deal doesn’t progress fast enough and they have no nurturing skills. Everyone needs help sometimes. It’s a valuable insight to know where your own strengths sit. If you need some help – check this out – it show you what sales metrics to watch if you want to increase sales results

Once you know what your sticking point is, what sales skills you need to improve, then take action. Either grab your manager for some training. You could even check out some self development videos. I love YouTube. Perfect for getting something sorted and a new skill gained really quickly. It  is learning on the go and you’d be surprised at how quickly you can pick up new sales skills. In fact, better still, get the whole sales team involved in the learning and sharing.

Register now for your weekly free and practical sales insights into how to increase sales results, improve business development efforts and fill your sales pipeline full of high quality sales prospects. Just hit the link Advanced Business Achiever

When you’ve done all of that and you need B2B Sales Training, then we’d be delighted to help.

Fixed Price Sales Training

Sales Improvement Workshop

Online TurboCharged Sales 

Or if you want to discuss how we could design a tailored sales improvement solution for your business – contact us on carol@mortonkyle.com or call 0779 002 1885

Funded Sales Training, Sales Coaching and Business Development

Funded Sales Training, Sales Coaching and Business Development

Funded Sales Training

Funded sales training is now available across the extending Sheffield/South Yorkshire region.

Depending on your business size you can receive funding of up to 70% towards your sales, business development and business growth objectives.

This can involve working with your sales team, your team leaders, your board or your customer facing functions.

If you’re looking to enhance your business performance, build your sales skills, boost sales capabilities or simply refresh the sales skills of your team, then contact us now for a confidential chat – carol@mortonkyle.com or 0779 002 1885

 

Funded Sales Training: What’s Covered?

This is a long list and by no means exhaustive:

1 Day Sales Improvement Training for Telesales – Closing more sales, faster, with higher profits. Discover how to build a solid sales pipeline of fully qualified leads, structure the sales call and close. Suitable for B2B sales people at all levels.

1 Day Sales Improvement Training for External Sales Teams – Closing more sales, faster, with higher profits. Inc: building a sales pipeline of fully qualified leads and creating a compelling value proposition. Suitable for B2B sales at all levels.

2 Day Sales Improvement Training for External Sales Teams – Covering the whole sales cycle from cold call to close. Inc: qualifying, gate keeper calls, appointment setting, preparation, face to face selling, trial closes/closing, objection handling, pricing.

1 Day – How to Make High Quality Sales Appointments/How to Fill the Sales Diary with High Quality Sales Appointments – Discover how to engage the perfect prospect, generate high quality, fully qualified sales appointments, maximize the call/close rate and ensure zero cancellations. Making sales easy.

I Day Sales Improvement Workshop (designed for anyone in sales) – Great for the whole sales function to attend. Lead generation and external sales to enhance the sales skills and build common understanding around generating high quality business leads that close.

1 Day Sales Strategy Training – Tools and Techniques to Boost Sales Growth – Perfect for Sales Team Leaders/Managers and anyone in a Sales Coaching/Mentoring/Performance Improvement role. Designed to unlock sales potential and create additional revenue/profit.

1 Day Sales Training for Professional Services and Fee Earners – For Fee Earners needing to generate work via networking, referral, cross function, lead generation to generate new clients. Also looking at  how to have those conversations with existing clients to increase average client spend/cross selling.

Funded Sales Training is also available for:

1 Day – How to Run a Sales Team – Sales Metrics, Sales Coaching/Mentoring, Sales Improvement – Ideal for new/experienced sales leaders who are looking to embed a company wide sales process into the sales team including a full performance management/improvement suite of skills and insights.

2 Day – How to Run a Sales Team – Sales Metrics, Sales Coaching/Mentoring, Sales Improvement. Ideal for new/experienced sales leaders who are looking to embed a company wide sales process into the sales team. Including a full performance management/improvement suite of skills and insights.

1 Day – How to Find Your Perfect Client and Fill Your Sales Funnel – ideal for sales team that want to streamline their sales process but don’t know where to start. This process maximises sales ROI, sales conversion. It can lead to the creation of a robust and high converting sales funnel.

1 Day – Sales Strategy and Planning – a day to refocus on your business sales strategy, how your day to day sales activities are impacting on your sales results, and how those sales results could be improved.

 

Bespoke Funded Sales Training and Sales Improvement Solutions

The list above is not an exhaustive list and each course/workshop is designed to meet key pre-agreed objectives.

So, if you’re looking for additional insight into how to boost the sales results, business development effectiveness and potency of your sales function, then we’ll be able to design a sales improvement program specifically to address your needs.

Furthermore, if you’re looking to how your sales process actually works, versus how it could work. Seeking higher levels of efficiency in the sales function then you can also access our Fast Action Sales InsightIt‘s an in depth sales audit designed to give you rapid action solutions to boost sales. Hit the link to check out the full details.

Interested in Funded Sales Training and Sales Improvement Solutions

Contact me on carol@mortonkyle.com or 0779 002 1885

Also, you can get sales and business development insights directly into your inbox weekly. Perfect for sales training/sales huddle/sales coaching sessions. You can access all the information you need via The Advanced Business Achiever

Sales Detox

Sales Detox

When Did Sales Get So Complicated?

Simple sales plan? Really?

It seems tough to open my inbox some days without getting a flood of information on new sales techniques, tips on how to be a better influencer, how to close every deal first time and make all your prospects swoon at the thought of getting a call from you…

it’s just wow…

Nearly 20 years ago I read quite a bit of this stuff. Yes, STUFF!

I was a proactive sales person, keen to be at the top of my game, every little bit helps and you can’t out earn your learning right? So I dutifully got stuck in…

Some of it worked, most didn’t. I learned a lot…how to test new approaches. Elements needed revising. Some ditching totally…but the new insights pushed me on so it was all worth while.

Now…could I do the same if I was an ambitious sales person? Not a chance.

There’s just too much information. Swamped in it. And that’s coming from someone who can scan and speed read with the best!

Too Much to Concentrate On?

Absolutely too much to concentrate on.

But should it really be that complicated?

Especially when all we’re really looking for is a simple sales plan that works for us, and that’s the same whether you’re a lone sales person looking to get a higher level of sales output (MORE BONUS), or you’re a sales leader building a sales function that delivers (MORE PROFIT, MORE MARKET SHARE. MORE CUSTOMERS).

So, after all this time, I think there are three strands at the crux of this:

  1. There is no ONE universal simple sales plan…once we get over that it’s easy to stop seeking the unicorn
  2. The only simple sales plan is the one that works for you
  3. You need to build it…and keep building it

Does that make you feel any better? Any more motivated?

Better, maybe not.

Motivated, then I hope so.

Because it’s full and total permission to create your best ever sales pitch, your best ever sales process and your world class sales funnel which will deliver the financial rewards you need, and because, well, if you don’t do it then no-one will do it for you!

Make the Most Important Thing THE Most Important Thing!

And that’s the crux of it.

But toachieve that you need total and absolute clarity on what it is you’re doing and how each activity relates to your ultimate one and only goal…because that will dictate YOUR simple sales plan.

Once you can isolate every single element of your sales recipe and the activities that sit behind it, you’d be surprised at how simple sales really is…and therefore how simple sales improvement really is

Once you have that total and absolute clarity then you can start the improvement process AND see results. Quickly.

As an individual sales person, that relies on you knowing your sales recipe, and how that relates to your results and ultimately your bonus.

As a sales leader, it still relates to your sales recipe – but this time it’s reflected in the activities of your whole sales team.

To fully understand more about the Sales Recipe and what it means for you – check this out The Sales Recipe – What Sales Metrics to Use

The Simple Sales Plan

Once you’ve developed your simple sales plan, the plan that works for your, gives you the sales results you want, when you want them, as often as you won’t them…then you’re in danger of becoming legendary.

Now doesn’t that sound better than the alternative?

Happy Selling

Carol

p.s. If you’re looking for a massive step up and embedding this in your business you can check out Sales Insight or you can hit the phone/email on 0779 002 1885 or carol@mortonkyle.com

Building Highly Qualified Sales Funnels

Building Highly Qualified Sales Funnels

Building Highly Qualified Sales Funnels…

Building highly qualified sales funnels is the single most important task in building any growth model, scaling your sales team, and therefor, building your business.

Anything else is just risky, costly, as well as unpredictable.

Is that what you want?

So…

How Would You Describe the Health of your Sales Funnel?

Spot on…it’s my guiding business tool?

Getting there – still some lingering prospects in there but they’ll be sorted soon?

It works on paper but it’s not producing the sales results I want?

The metrics are there but I don’t know what to do about improving them?

What sales funnel?

Or any variation of the above!

Why Should I Even Bother Building Highly Qualified Sales Funnels?

This is something I typically hear from people, sales leaders, business owners who have never known the absolute joy and certainty of having a smooth-running sales funnel, producing, managing and closing highly qualified sales leads, as often as they need, with the margin they need, at the frequency they need.

And that’s ok.

Trust me when I tell you I’ve seen all sorts of sales funnels. The great news is once you’ve got a working sales funnel…it’s like having your own ATM machine where you hit and it pumps out cash.

There’s a degree of certainty about the results it produces, what part your sales function needs to play, you can tell the marketing team what they need to produce in detail, account management becomes a breeze and the money keeps rolling in.

As long as you don’t get lazy, complacent and comfortable…you’ll only have to set your sales funnel up once then refine it until it becomes the highly qualified sales funnel you and your business needs.

Building Highly Qualified Sales Funnels – What Does That Mean?

Well, first of all, lets look at what a Sales Funnel is.

A sales funnel houses your sales process.

At the top of your sales funnel you have a wide entry – this is where the sales prospect is first identified as a potential target, worthy of engagement and spend, so it might be a list purchased against strict criteria, it might be twitter followers, LinkedIn contacts….

This follows though, post a level of suitable marketing activity, then the prospect acknowledges they have ‘seen’ you.

A prospect at this stage has migrated from the marketing stage of the sales funnel to a more directed stage in the funnel, it may be someone who has downloaded your white paper or your lead magnet. It might be someone who’s contacted you for further information, asked for details or spoken with you proactively via some form of social media.

The key to all this is the vital work QUALIFIED Sales Funnel. If you want to get your prospects in to this stage of your sales funnel and you want to watch what they do and how they interact with your business then check this out

Anyway, back to the structure…Rubbish in the top…rubbish quality or no business out the other end…you look busy BUT nothing’s happening.

This is why having strict go/no-go criteria about what level and type of prospect enters the top of the sales funnel is key. Too broad is as bad as too skinny. Likewise you’ll need some go/no go criteria at every stage if you want your sales funnel to stay healthy and producing

So, potential prospect enters at the top and as the sales process progresses, with very tight go/no-go criteria at each stage, so the funnel gets more selective regarding the quality of the prospects it lets through.

There is a go/no go set of criteria here at the top of this page – you’re version might look different.

What Building Highly Qualified Sales Funnels Means for Your Business

Each one of these stages in the sales funnel has a metric. For example:

How many prospects passed from one level to the next? Higher than expected? Lower?

Why did you reject? What are the remedial actions at this stage that could convert a dead prospect to a live prospect again?

Knowing your metrics at each stage and your conversion options at this stage has many huge benefits:

Lost business is minimised – this can save you fortunes, and keep your competitors running hard

You are able to act in a timely manner to any deal that’s falling off the expected path

For more insights into what metrics to use – you can start by downloading – 7 Sales Metrics To Measure, Manage and Monitor

Sales Forecasting Using Highly Qualified Sales Funnels

You can identify weeks, months, maybe even years (depending on the sales cycle duration) what your sales figures will be…which means you can make corrective action to boost sales when you still have the time.

You will be able to continuously monitor the quality, profit, value of the business you’re chasing

No deal falls through the net

In fact, a strategic and robust highly qualified sales funnel answers all the management information questions you need to run your sales function like clockwork…of course you need a motivated sales team who honestly report activity and a sales methodology that’s robust enough to train sales teams to ask the tough questions, and this is where having the go/no-go gates really pays dividends.

Types of Sales Funnels

Building high quality sales funnels is not always a one off…in some instances you’ll need a sales funnel for different products and services because the sales process for those products and services is different.

This is where it’s worth considering how you are selling each of your products and services – some sales funnels maybe based on different sales methods – some of your products/services may respond better to Challenger sales methods, some will be SPIN based, some more strategically focused and often sales funnels need to be tailored to encompass various methodologies at different stages.

Note: this is reflected in the sales structure of the pitch, the reporting metrics and the no/no-go gates.

The Single Most Common Flaw with Building High Quality Sales Funnels Today…

Is this; firms forget that even though it’s called a sales funnel. It’s actually a Sales and Marketing Funnel!

If you start building your high quality sales funnels at the point where the sales process formally starts, you’re actually starting it half way through the process…and missing a vital, key stage in the sales funnel.

Other common flaws are:

  • Over filling the sales funnel
  • Not being quick enough to cut away or spend time re-qualifying prospects that have stalled
  • Using discounting to attempt to flush solid sales prospects through the sales funnel at a faster rate
  • Not focusing enough on filling the top of the sales funnel
  • Putting any sales prospect in there, rather than focusing on high quality

If you’re looking to at how you should be building highly qualified sales funnels in your business, you can call for a confidential chat 0779 002 1885

Alternatively, if you are looking for some insight into how your current sales funnel could be improved to further improve the sales results of you business, you can book your Sales Audit and get the results back within 10 days. Find out more here – Sales Insight and Fast Action Pack

Happy Selling

Carol

0779 002 1885

carol@mortonkyle.com

p.s. One of the other real benefits of a highly qualified sales funnel is that it makes recruitment of sales people and onboarding a breeze…call me to find out more

The Relationship Between Risk, Value and Price – Know the Implications

The Relationship Between Risk, Value and Price – Know the Implications

Risk, Value and Price

Risk, Value and Price, and how your explore these areas with the buyer are the cornerstones are sales success. Or sales failure.

The relationship between risk, value and price in the eyes of the buyer/prospect is complex.

That’s a fact.

The relationship between risk, value and price in the eyes of the sales person is not always as well defined as it might be. In fact it is often confused and assumptive.

That’s an observation…based on extensive research.

For a win-win sale to be made there needs to be clear line of sight in the buyer’s mind in terms of the financial outlay versus the value received from the purchase.

This is closely related to the risks involved in both making that purchase and NOT making that purchase.

For the sales person, that’s a lot of things to uncover, explore, define and incorporate as part of the sales process.

That’s why the quality of the sales persons and their ability to openly explore  risk, value and price with the buyer needs to be razor sharp.

Some sales people do better than others.

Refusing to Explore the Risk, Value and Price Relationship Costs Sales

Some sales people will ignore the exploration to a large degree, hoping that the features and benefits will sell their solution easily enough.

This breed of sales person won’t exists for much longer. They create little value, they treat their product/service like a commodity and invite the buyer to do the same.

Often this leads to a no sale or low margin sale…and no-one really wins.

Some sales people will conduct a low level discovery around the issues associated with risk and value, maybe erring more on the value side than they ought. Quite often they’ll lose sales because they are simply selling the ‘positives’

According to Cialdini, an expert on influence and persuasion, people will invariably do more to escape pain then they’ll do to seek pleasure…and so now you can see why just selling the positives will stifle your sales conversion rates.

What’s the Buyer Really Thinking About?

A typical buyer, hearing a typical sales pitch will, primarily, rarely be focused on all the good things your solution will deliver. That’s a given. A tick box exercise completed before your appointment was dropped in his diary.

Instead, your typical buyer’s mind will be reaming through the endless list of risks involved. That’s the list the ambitious sales person concerns themselves with, because that’s the list that needs taking to pieces.

These risks will typically revolve around what happens if he takes your solution and pays your price.

BUT, there is a much bigger area of risk that buyers often pay scant attention to, even though they acknowledge it exists.

Some sales people, in their efforts to keep away from anything overly contentious, will avoid this MUCH BIGGER area of risk completely, and therefore deprive themselves of one of the most powerful sales tools, that, if only they could capture and use this, would almost certainly lead them to close more sales.

YET, still they stay away. Head in the sand. Ruled by fear.

So? How Can Uncovering this Unexplored Area Help You Get the Sale?

It is exploring this much bigger area of risk where the sales person can be of greatest value to the buyer. And in doing so can also positively and ethically help the buyer arrive at the most suitable solution.

The key element that is the missing link for many under performing and mediocre sales people is simple. It’s the discussion around the ‘cost of doing nothing’. The cost of not buying. The risk, value and price of NOT buying from you.

Whilst it’s crucial to remember that demonstrating value is the minimum entry level focus of the sales exchange, the sales person will rarely achieve the sales they could without consideration and balanced exploration of value against price and risk, both in the areas of ‘buying’ and ‘not buying’

What many forget, to their loss, is that there are two opportunities in a well defined sales process to explore pain.

Two opportunities to explore risk. Two opportunities to understand the buyer’s perspective on both.

Using both risk laden opportunities to their fullest extent, helps you and the buyer to shorten the sales cycle. Helps create raving fans. Helps you protect/defend your margins in instances where there is price resistance.

The relationship between risk, value and price in the eyes of the buyer/prospect is complex. Unraveling it for the buyer has a high level ROI. It’s more than worth the effort.

The relationship between risk, value and price in the eyes of the sales is often ill defined. It is often lacking clarity and focus. That alone is costing business, orders, margin and market share.

It needn’t be that way.

Discover how you can gain razor sharp focus in exploring risk, value and price during sales exchanges, because it’ll make the biggest difference to your sales conversion rate, your sales pipeline and your sales acquisition costs.

Just hit the link – Tell Me More

Happy Selling

Carol

carol@mortonkyle.com

0779 002 1885

p.s. You can check out Free Sales Improvement Guides from Morton Kyle Limited here.

p.p.s Subscribe to our weekly sales improvement and business development guide here – The Advanced Business Achiever

Fixed Price Sales Training | B2B Sales Training Courses

Fixed Price Sales Training | B2B Sales Training Courses

Fixed Price Sales Training Courses | B2B | Book Now

Fixed Price  Sales Training – B2B Sales Training Courses – Train up to 12 sales people for just £1,250

Book your date ASAP….and get next month off to a great sales start…because that’s how quickly you’ll see improvements if you use the sales skills, techniques and insights you’ll learn during the course.

Did you know that according to CSOInsights, 54% of sales professionals will NOT hit their sales targets this year.

54%.

How many of your sales team won’t hit their targets?

More than 54%? Less than that?

What’s the Gap Costing You?

I’m talking about the gap between what sales revenues your sales sales team should be hitting and where your sales guys are currently landing.

That Gap…what’s it costing you?

What’s it cost you in the last three years?

What’s it going to cost you in the next three years if you don’t do something about it?

Either way…it’s costing you something.

The Fixed Price B2B Sales Training Course will help you close that gap. Stop the sales leaks and give you a solid sales pipeline BECAUSE, here’s how I look at it.

If 54% of your sales team aren’t hitting target it means that you should be able to double your sales output without increasing your overheads, headcount or wage bill

The Fixed Price Sales Training Course – Selling Vs Buying – B2B Sales Training Courses

The fact of the matter is that sales is a fluid industry, and buyers are now setting the sales agenda in a far bigger way than every before.

That can seriously damage and challenge some sales people…hence the reason why more sales people typically fail to hit sales target than actually hit it.

Over the last 4 years I’ve been studying key reasons for failure or under performance in the sales team, here’s what I’ve found.

Sales people/teams tend to fail to hit their sales targets for a handful of key reasons:

  • Inability or poor attention given to filling the sales funnel with high quality profiled sales leads in the correct quantity
  • Failing to ask the right questions, in the right format, at the right time to allow them to close sooner, with higher prices and a higher level of buyer urgency
  • Leaving the buyer confused at the end of the sales presentation due to inability to close, or reticence around closing
  • Confusing the sales process with a free information and advice service
  • Treating all prospects as being of equal value – failing to qualify leads properly
  • Letting the sales process develop without digging for, exposing and dealing with explicit and implicit objections
  • Being scared of price.
  • Poor sales follow up process…80% of sales will require at least 12 chase stages…
  • Inability to create clear blue sky between their offering and that of the competitor

This course is designed specifically to address all of these issues.

The B2B sales and business development training covers all of the key elements associated with:
  • Filling the Sales Diary because every empty selling slot is forever lost
  • Keeping the Sales Funnel Flowing because a slow and congested sales funnel costs money
  • Efficient and Effective Sales Presentations because being able to influence, persuade, entertain and educate takes skill
  • Smart Sales Closing because working hard and not getting the business is just a crime.
  • Increasing Sales Conversions because success is addictive
  • Boosting Prices because being the cheapest is just a race to the bottom
  • Minimising Objections because the best sales pitches have zero buyer resistance
  • Creating Ongoing Sales and Business Development Leads because that’s just plain SMART!
  • Generating Cross Sales, Up Sales and Referrals …every time, because your competitors won’t be doing this
  • Building a Strong Sales Pipeline – Quality and Quantity because that’s how you build a scaleable sales function
Hitting Your Key Sales Drivers

Don’t think this is some out the box course, your fixed price sales training package will focus on your key sales drivers, prior to the course, we explore your key sales issues, so you know the training focus is geared to have the maximum positive impact.

These could be anything from losing business to competitors, relying to heavily on discounts, lack of loyalty with your customers or any other sales and business development issue, or combination of issues.

Your fixed price sales training package has you covered.

If it’s affecting your sales results, your profitability and your business performance then we obviously need to do something about it.

The Fixed Price Sales Training course runs from 9 am to 5 pm on your site and is:

  • High Impact
  • Practical
  • Full to bursting with proven sales improvement techniques you can use IMMEDIATELY
  • Focused on getting the highest possible ROI back into your business as fast as possible
  • Maximising conversion rates, profits, market wins and time

To discuss your specific sales issues and how the Fixed Price Sales Training course can help you – email carol@mortonkyle.com or call 0779 002 1885

www.mortonkyle.com

Feedback from recent attendees be found in the ‘Client’s View’ section which you’ll find at the top of the page.

For all your internal B2B Sales Training Courses you can also register to receive your free copy of The Advanced Business Achiever , it’s delivered weekly, totally free to your inbox and covers Sales and Business Development Insights to help you boost and improve your sales performance, it’s great for using in the sales meeting, board meetings and generally as part of ‘staying up to date with the world of sales’…Just hit the link The Advanced Business Achieve

*Expenses will be charged at cost for delivery over 30 miles of S1

Book your fixed price B2B Sales Training Courses today and see what your sales team is REALLY capable of.

Sales Pipeline Management: Do Not Resuscitate

Sales Pipeline Management: Do Not Resuscitate

Sales Pipeline Management: Your Sales Crystal Ball

Sales Pipeline Management is the key to predictable and stable sales performance.

That means sales growth, sales security, certainty and the ability for any business to produce accurate sales forecasts.

So today, whether you’re a sales leader or a sales person, let’s think about your sales pipeline.

How do I know?

Because proactive sales pipeline management is a daily task. For sales professionals their sales pipeline is their true north.

The sales pipeline feeds the sales forecast…so managing the sales pipeline is a high priority task.

The sales pipeline is the holy grail of sales crystal balls.

Your’s isn’t?

It should be.

Sales Pipeline Management Facts

The profile of a typical sales pipeline will show you it’s a mixed bag; for example.

  • You’ll have some great prospects in your sales pipeline
  • Some rubbish in there
  • You will have new leads in there
  • You’ll have some very old leads in there
  • Some entries in your sales pipeline will be ready to close, some just in the process of being opened up
  • Other records will offer you huge sales rewards and some will barely cover the sales acquisition costs
  • Some you’ll love dealing with, some you’ll want to shoot
  • Others won’t know what they want, some will know exactly what they want but can’t afford it
  • Some will be liars, some will be chancers and some will be using you to get a better price to beat your competitor with
  • Occassionally, youll find those who will enjoy your hospitality with no intention of buying from you
  • Some will have told their team to always say they’re in a meeting when you call
  • Often there will be others who will always see you to chat…picking your brains for free is part of the deal…right?
  • Some will think they know best, yet continue to fail, they want to do it the hard way first

Just a fragment of what you might find in a typical sales pipeline…the good, the bad and the ugly is just a cliche, so how about the prospect, the chancer, and the waster?

 

Key reminder: if you’re like most sales teams your sales pipeline is 90% rubble and 10% gold.

 

Sales Pipeline Management: Think Again

I’m not jesting when I tell you that your sales pipeline should be your Holy Grail. It REALLY is your sales crystal ball if only you’d let it be.

No-more guessing. No more getting half way through the month and realising the sales target is just not going to happen this month.

No. A great, well managed, quality based sales pipeline gives you and your business all the sales intel they need to remove risk and to provide the basis for a health sales result at the end of every month.

Plus, it’s a great start for a replicable sales and business development team…but that’s an aside.

Today

Today, when you look at your sales pipeline, think about this:

Think about getting rid of all the dead beat prospects, all the prospects that are just taking up space, the ones that your eyes fly over without registering any more, the prospects that give you hell and always want something for nothing, the prospects that take forever to pay, the firms that only use you when your competitors have put their account on stop.

Say no to continually calling those prospects that don’t respond to calls, ignore emails, tell you time and time again that they’re the decision maker when you suspect they’re not.

Reposition those prospects that have said yes 10 times and never sent the order, say goodbye to the prospects who give you grief or just call you in to batter you on price with threats to go to your competitor.

Make today the day you say ENOUGH!

DO NOT RESUSCITATE

Your time is precious because you can earn whatever you want when ever you want. If only you can manage your time.

A poorly managed sales pipeline is a killer.

Undiscerning sales pipeline management will definitely diminish your ability to close business effectively and efficiently.

Poor sales pipeline management will also compromise the quality of the sales you close.

Instead of carting around 600 questionable sales prospects (for example) be very cute and very commercially attuned to where you’re spending your time (and therefore your money) and clean out all the gunk because all those prospects that you’ve been nesting in the hope they’ll somehow wake up to the value you could deliver, probably won’t!

Give Up On Being A Sales Stalker

Surrender the wasters to the universe…at best your competitors will pick them up and get mired in the prospect’s maybe promises.

At worst, you’ll have set yourself free. Free to concentrate your fabulous skills, efforts, talents, time and money on prospects that are worthy of that investment.

So with pride, with head held high, and a huge sense of relief and rebirth slap those DNR stickers all over the prospects that are clueless, spineless, not interested, not worthy and just stuck.

Instead, march forward with the brave, the enlightened and the glorious because that’s what you deserve!

Your sales pipeline is your key to sales glory, endless commission and a genuine joy of doing a great sales job…and your discerning sales pipeline management skills are crucial to you achieving this.

Ditch The Losers!

You owe it to yourself.

Fly higher and devote time to the prospects that have the potential, insight, budget and mindset to work with you.

Don’t compromise on the quality of your sales prospects or the quality based criteria in your sales pipeline.

Your sales pipeline management could be all that stands between you and huge sales success.

Happy Selling

For further insights on sales pipeline management as well as information on how you can boost sales and super charge your business development efforts for free – hit the link – The Advanced Business Achiever

If you want to know how to fill your sales funnel and sales pipeline with high quality sales leads – check this out Leads ++

And if you want to discretely discuss sales improvement in your business – contact me, Carol on 0779 002 1885 or carol@mortonkyle.com

You can also check out the blog for articles on improving sales performance, building replicable and scaleable sales and business development systems as well as sales pipeline management, but act fast, because this is the fastest easiest way to boost sales performance – Morton Kyle Sales Improvement

For further insights into sales pipeline management, sales funnel creation and creating accurate sales forecasts – check this out – tell me more

You can also check out the Morton Kyle Sales Audit for a super fast insight into the real reasons you’re not getting the sales results you want, need and deserve.

Here are some of our most recent sales improvement reports – all free, instant downloads

How to Generate High Quality Sales Prospects

10 Steps to Out Sell the Competition

How You Can Increase Profits by Avoiding the Commodity Gap

Fill the Diary with High Quality Sales Appointments

How to Recruit the Best Sales Talent into Your Business and Reduce the Costly Risks

 

 

 

Lead Generation for Professional B2B Sales People – Leads ++ 

Lead Generation for Professional B2B Sales People – Leads ++ 

Sales Lead Generation | How to Generate Leads for B2B Sales | At Zero Cost 

Lead Generation that’s Fast, High Impact, Easy AND Generates High Quality, Profitable Sales Opportunities at Zero Cost.

Suitable for: Professional Services, Law Firms, Accountants, Insurance Firms, High Volume Sales Call Centres, Resellers, Software Houses, Business Service Providers, Brokers, Multi Channel Sales Teams, any business with more than 3 products or services to sell.

Why?

If you’re dealing with customers and prospects on a daily basis then I GUARANTEE, you’re in charge a zero cost source of high quality leads.

You have access to a sales lead generation machine!

The truth is, you’re sitting on a HUGE asset.

Yet, so few businesses make the most of that asset to help then dramatically improve their sales lead generation.

Very few businesses turn that very valuable asset in to cash, profit, market share, competitive advantage, stable growth and sales certainty, because they just don’t know it exists!

Don’t be one of those businesses, because you don’t need to be hunting for business in the dark anymore.

Are you guilty of having a huge lead generation asset but ignoring it?

Don’t Make the Same Mistake.

Create high quality zero cost leads while competitors go chasing questionable business.

Don’t be the business that:

  • Ignores zero cost, high quality leads, because you don’t know any better
  • Refuses to accept high quality, well qualified leads into the sales pipeline, because you’d rather chase cold deals
  • Leaves their customer base open to competitor attack, because you don’t know how to be a wrap around provider
  • Struggles to fill the sales funnel every day, because you’re ignoring business leads that are straight in front of you
  • Sees precious selling opportunities go to their competitors, because you leave the sales door open for them
  • Falls foul of running half empty sales diaries, because you don’t realise that your most valuable asset could give you more
  • Struggles to get meetings with great prospects, because you’re missing a few simple techniques
  • Leaves pure profit on the table…ready for someone else to pick up, because you fail to do one simple thing
  • Spends endless time and marketing budget on chasing new business, because you think that’s the only way to grow
  • Accepts that ‘the leaky bucket’ is just part and parcel of being in business, because that’s what everyone else does
  • Struggles with customer retention and costly account management, because you make it easy for businesses to move from you

Can you even begin to imagine hope much all of the above costs? I can’t, but I know it’s a lot of money and even more opportunity going to waste…right under your nose.

Serious Lead Generation Action?

Yes Please!!!

Of course, sales lead generation is the life blood of every business.

Now you can cross sell, up sell, and generate leads in every single sales call, visit, customer service call, complaint call…in fact at every interaction with the customer or prospect, you can generate well qualified leads…

As many as you want…

Whenever you want…

In fact, with Leads ++ you’ll be able to sell and generate leads without selling!

You’ll see how easy it is to generate leads confidently, professionally and successfully on every single call.

Yes – every single sales, customer service or customer interaction.

Serious Lead Generation with Leads ++

It’s the fastest way to fill your sales funnel with leads, so you can get qualified sales leads into your sales pipeline whenever you want.

And the extra good news:

As if you need any more reasons BUT, this is all at zero cost.

Zero Cost Lead Generation!

This is the easiest way to:

  • Increase the quantity of sales leads in the sales funnel, therefore increasing the chances of smashing sales targets
  • Reduce sales lead acquisition costs, hence making more margin
  • Improve the quality of sales leads going into the sales funnel, which means that you’ll likely close faster
  • Save time, money and resources, which means you get extra days per month
  • Gain a steady flow of continuous sales leads for the sales funnel, so you don’t have to go chasing cold leads

All at zero cost.

That’s right – Zero Cost Lead Generation

Find out more here – just fill in the enquiry form below and I’ll send you everything you need to know about creating an infinite source of leads and sales for your business

Or you could just continue struggling…

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If you’ve any questions or queries – email carol@mortonkyle.com or call 0779 002 1885

Want further insights into sales improvement? Because hitting this link will start the sales improvement in your business. Get weekly sales and business development newsletter – The Advanced Business Achiever

And, if you’re looking for a first class online sales training pack – check our TurboCharged Sales 

Your Sales Conversion Rates: Your Very Own Sales Crystal Ball

Your Sales Conversion Rates: Your Very Own Sales Crystal Ball

Sales Conversion Rates: The Ultimate Sales Metric…or is it?

Lots of sales leaders and sales people monitor their sales conversion rates since it’s a good top line indicator as to how things are going…from staying steady to gently increasing or, heavens forbid, heading south.

But, I also know some firms who don’t pay that much attention to it at all. Personally, I think that’s a huge mistake and hopefully, soon, you’ll agree with me.

Here’s why…

Sales Conversion Rates, whether you are a sales person or a sales leader, informs you how you are using your most precious money making commodity….time.

Plus: anything that allows you to predict future performance in sales is worth watching.

Very closely.

Sales Conversion Rates: Where do I measure them?

Your sales process, documented and detailed, rigid or flexible, will have certain gates in it.

If you subscribe to my idea of a Plug and Play Sales Model – see here – then you’ll know what I’m talking about.

But, for the sake of speed, let’s assume you don’t.

You’ll know (or should know) how many sales calls you make in a day. How many of those convert to opportunities – meetings (that’s one gate) or quotes (that’s another gate)…or declines, or call backs, or deadlines…(these are all gates too)

You’ll know how many of those meetings turn to quotes. how many convert to orders immediately. How many decline and how many pipeline for another time (that’s another 4 gates). Even more gates will you consider monitoring sales cycle times also.

From your quotes, you’ll get another series of sales gates….

And at the end of that, you’ll get a final, maybe monthly, weekly or daily overall sales conversion rate based activity during that period.

It’s all about knowing what gates to measure

What gates to pay especial attention to and how focusing on the quality of interaction at each of those sales gates can dramatically improve the sales conversion rates for the individual gates as well as overall sales conversion rates.

Further sales metrics that drill even further down into the sales process is you’re serious about really improving your sales performance are detailed here. Just hit the link for your free guide – instant download – The 7 Sales Metrics to Measure, Manage and Monitor.

You see, measuring just one overall sales conversion rate is just not enough…it doesn’t give you a detailed enough picture.

And certainly you won’t be able to do the sales improvement diagnostic you need if you’re serious about really boosting those sales figures…

Sales Conversion Rates: The Fastest Way to Predict the Sales Future

Once you know the metrics at each of your selected sales gates, you’ll have your sales recipe. If you’re struggling as to how to calculate this – see here.

Your sales recipe is the formula, which may fluctuate slightly, allows you to judge sales performance, manage sales resources, predict sales performance, optimise sales resources and most certainly is the first step in creating any scaleable sales model.

It’s also the crux of real sales or performance management program.

5 Things To Think About With Sales Conversion Rates

  1. Too high and it could mean you’re pricing too low, or at least it’s an opportunity to reconsider your offer, your pricing, your route to market, how you package your product/service, and how you compete in the market place.
  2. Too low and it could be an indicator that you need to look at the prospects your chasing and the offer your proposing. On the whole this presents a huge amount of opportunity for positive growth (Click here to find out how one company went from 1:25 sales conversion rate to 1:3, and tripled their average order value)
  3. A sales conversion rate that stays the same (as long as it’s healthy) could mean many things, but on the whole it means you’ve got a solid test bed for testing out some new sales initiatives; namely – testing out new pricing, new positioning, different sales techniques.
  4. A sales conversion rate that’s in rapid decline should set all alarm bells off very quickly. Are you under competitor attack? Is it dissent in the sales ranks? A change in product? A raft of customer complaints? (A branding issue? Pricing problems? Quality issues? Read here about poor customer service nearly killed one firms new business efforts).
  5. A sales conversion rate that’s increasing dramatically – well first thing you do is celebrate…obviously, the second thing you do is monitor customer complaints…and then refer back to my first point.
Sales Conversion Rates: The Sales and Business Thermometer

Sales Conversion Rates are gold to me. At a glance I know who is performing and who is not. I know where to focus my efforts and what to leave well alone.

I know who’s on fire and who needs a fire setting underneath them.

Sales Conversion Rates tell me what types of customers my clients should avoid. What types they should hunt for, what to charge in what sectors, how to pitch and present in those sectors, as well as when to actively hammer a region as well as when not to waste time.

Monitoring sales conversion rates works.

It’s very effective and takes no time at all to set up, and it’s the certain route to optimising sales resources and minimising costly waste.

Happy Selling

Carol

carol@mortonkyle.com

779 002 1885

P.S. To check out more sales improvement insights and business development strategy, then check out our blog  

Plus: to receive weekly sales and business development support, directly into your inbox, just hit the link. Claim your free subscription to the Advanced Business Achiever

Sales Funnel: How To Fill It With High Quality Sales Prospects…Free Download

Sales Funnel: How To Fill It With High Quality Sales Prospects…Free Download

Filling the Sales Funnel? That’s someone else’s job right?

Sales Funnel Truth.

Experienced sales people and sales leaders know lots of things about sales and how to sell.

But they forget stuff too…we all do.

And you and I get rusty at the things we don’t do regularly, so if you’re in sales then listen up.

Regardless of what other great sales skills you have, and however high up the sales hierarchy you are, one skill should be continually practised and developed.

It’s the skill and ability to fill your sales funnel with well qualified, high quality sales opportunities.

This one of their most important sales skills in the whole sales tool kit

Really? Knowing how to fill the Sales Funnel is that important?

It is!

Absolutely and without question.

Nothing happens until a well qualified, choice prospect is identified with, and the preliminary qualification is undertaken.

Nothing. Not one thing.

Great closers have nothing to close. Account managers have nothing to manage and relationship builders can sit around twiddling their thumbs.

Without the new business executive, the lead generator, the appointment setter the whole sales world stands stock still waiting for something to happen…the email to ping, the phone to ring…

But who really wants to wait…couldn’t it be better to go out there and make it happen?

Whenever you want?

Like today maybe?

I think so, don’t you?

Doesn’t that seem kind of simple?

Of course it does…and that’s what fazes some sales people.

It is simple…much more simple than complex and costly marketing campaigns with the huge risks.

But forget all of that, because here’s the most important thing about new business generation and feeding the sales pipeline.

You can test out a different position every call, you can try different sectors, different job tittles, different geographies, different products, different everything with minimal risk and as a by product of all this you learn almost everything there is to know about your target prospect in your target market.

You get wise!

So your success rate soars!

That’s worth a lot in sales.

You know what it also takes? Hard work, perseverance, wit, tenacity, charm, intellect and ambition. Added to a great customer orientated mindset, a genuine desire to help prospects solve their problems, excellent communication skills and a will of iron.

Now you can see why lazy sales people a: don’t like doing it, and b: are so bad at it.

It’s a special skill.

A valuable skill.

A life skill if you’re serious about a career in sales.

Building a Great Sales Pipeline

This skill, in my view, is the difference between the sales Super Star, mediocre sales pretenders and ex-sales people.

Knowing how to  set about filling the sales funnel, to get the sales pipeline activated and to start the very, very important relationship building, well, the last two activities mean nothing if you’ve nothing in or to put in to your sales funnel.

Being a great sales prospector, a door-opener, a business developer, a lead generator, an appointment setting…whatever you want to call this function, it’s vital at whatever stage of your sales career you’re at.

Plus: being a master of this sales funnel filling skill means that you do have total and complete control over your earning potential.

As a great sales prospector with the ability to create a sales funnel from thin air, you’ll be very highly valued in the sales industry.

And even better, you’ll never have to rely on anyone in sales support ever again, you can use you in-house business developers as the guys that top-up your diary and your sales funnel, not the guys that have to fill it from start to finish…that way disaster lies.

And, if you needed any more proof, then let it be this.

The quality of sales leads that you’ll get as a result of your own new business skill, your own nurturing and development will (typically) outweigh the value of leads in your sales funnel that either come in from marketing or via the inside sales team.

And, don’t even get me started on the value of prospects and relationships you’ll create simply by being good and quick, timely and efficient, proactive and professional, dynamic and engaging in this one very specific and very important area of sales.

Which ever way you look at it…being in charge of creating and boosting your own sales funnel and sales pipeline is the key to earning whatever you want, when you want.

Filling the Sales Funnel and Sales Diary with High Quality Sales Appointments
Generate High Quality Sales Leads and Sales Appointments – Filling the Sales Funnel

Free Guide: To help you improve the quality and quality of opportunities in your Sales Pipeline

Download your free guide on how to generate high quality, well qualified sales appointments now.

It’s your’s…totally free.

And if you only read one thing today, make it this guide…It’s your guide to filling your sales funnel quickly, efficiently, with high quality sales opportunities….hit the link for a free and instant download How to Generate High Quality Sales Opportunities

Make sure you download this free guide today – it’s practical, direct and written for you if you want to increase the number of quotes you generate, fill the gaps in a half-empty sales diary and generally boost your sales funnel with fresh leads ready to progress though your sales pipeline.

It’s your immediate inside into getting a diary choc full of high quality, well qualified, interesting and curious sales prospects…and we all know what that means…quotes, a fuller sales pipeline and a sales target that will never ever keep you awake again.

Your sales funnel and what’s in it, is your highway to sales success.

Create the perfect sales opportunities by carefully selecting the most choicest of targets in your market. research and qualify and get to your critical prospect mass as soon as you can. After that your sales target won’t keep you awake again…ever.

Plus, continually refreshing your sales funnel means you’ll always have red hot prospects ready to convert. Your sales pipeline will have a reached the point of an unstoppable critical mass.

There’s more…

If you want to fast track your sales funnel growth and effectively manage your sales pipeline so you get all the sales you want, when you want them, then just hit the link – I want to SKY ROCKET my sales results…you’ll be glad you did.

Here’s the link. Register for free sales and business development insights. Delivered straight to your inbox every week Advanced Business Achiever.

For further free guides – check out www.mortonkyle.com

And to subscribe to the Sales Improvement Blog – just hit the link

Happy Selling

Carol

carol@mortonkyle.com

0779 002 1885