Profit Creation

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Not Demonstrating ROI? You’re Throwing Business Opportunities Away…

Not Demonstrating ROI? You’re Throwing Business Opportunities Away…

Demonstrating ROI is Critical

Demonstrating ROI is really that important?

Yes, it really is critical.

If your business, your sales team and their sales pitch can’t demonstrate ROI, then you’re leaving business on the table, and most certainly you’re leaving chunks of cash there too.

Without demonstrating ROI, you can’t demonstrate value, explore risk or maximise margins

And, if you can’t do these three things, then any attempt at a close is likely, at best, a shot in the dark.

(If you’re looking for insights into how you can build a strong relationship between value, risk and price then pop over here, and if you’re looking for insights into creating value hit the link here)

What Happens When ROI is Not Explored?

Yes, you’ll lose business

Yes, you’ll lose margin

But that’s just the tip of the iceberg, because you’ll also see:

  • A longer than necessary sales cycle
  • Competitor growth
  • High sales acquisition costs
  • Increase in performance management
  • Over staffed, therefore costly, sales units
  • A messy, inaccurate and out of control sales pipeline
  • Pie in the sky sales forecasts

Nothing fun about that list is there?

Here’s How to Demonstrate ROI

You and the buyer go in deep.

Stop talking about benefits, features, case studies, research, testimonials etc, those things are the bare minimum to be sat at the table, the minimum cost to be in the game…demonstrating ROI is where the magic starts to happen.

Demonstrate ROI in the simplest way brings clarity to your sales pitch, gives the prospect the opportunity to view your product/service in terms of real financial and cost context, and also means that the close is a very natural event, rather than a twisted fumble when the sales person sort of asks and the buyer goes into avoidance mode.

The prospect has to demonstrate, clearly, logically and with the full cooperation the financials and costs involved in making the purchase and the financials involved in NOT buying the service…now, to get to that stage takes skill, tenacity, trust, research, industry knowledge…in a nut shell, hard work.

Most crucially, the figures and the cost assessments have to come from the buyer, else they mean nothing and your sales pitch is built on sand…conduct the Sales ROI with the agreement of the buyer, and you’re home and dry before you ask for the order, because that shows buyer commitment.

Big time!

Seems too easy, once you know what you’re doing, the stages, how to frame the tough questions, how to deal with the wary buyer…of course it does…it’s so simple and so basic that most sales people can’t, or don’t, do it!

Look, it takes some highly consultative selling, some excellent questions and questioning techniques plus a real insight into the problems that your product/service solves and the cost of the problem in the context of your buyer’s business.

You also need to understand that when I reference ‘cost’ above, this cost is not just the financial cost. There are all kinds of costs to take into consideration.

BUT, the good news is that you really only have to learn to demonstrate ROI once. After that it’s a skill that will repay you many times over. In fact, if you’re anything like me, it’s one of my first go-to’s when I’m in any client sales environment and I want to improve the performance of their sales team.

You can get a great insight into how to demonstrate ROI on any of these courses

Fixed Price Sales Training

TurboCharged Sales

The Sales Improvement Workshop – Open Course and In house Program

Closing is Easy Once You’ve Demonstrated a Robust ROI

Many sales people think closing is the hardest part of the sales process. That’s why most sales people are scared to ask for the order.

But, the truth is, if you can effectively and efficiently demonstrate ROI, then the close looks after itself.

It really is that simple because you create a ‘NO-BRAINER’ situation for the buyer. You prove to the buyer that there is no way he can legitimately say no.

Demonstrating ROI

It’s the fastest, easiest, simplest, most effective way to increase sales close rates.

Don’t miss out.

Learn the basics and you’ll never struggle to close quickly and efficiently.

This is one of the key training points we cover on all of our sales training courses. If you’d like to discuss our bespoke sales and business development training solutions call Carol on 0779 002 1885 or email carol@mortonkyle.com

Happy Selling 

Carol

Plus: you can subscribe to our weekly (non-spam) Sales and Business Development insights newsletter. Great for sales team coaching sessions, sales team training and practical sales improvement. Get you email subscription here – The Advanced Business Achiever

Don’t get caught napping. Demonstrating ROI is the easiest way to immediately boosting sales performance, close rates as well as protecting margin.

 

How to Close Profitable Sales

How to Close Profitable Sales

How to Close Profitable Sales – What Do You Need To Know?

Discover how to close profitable sales and it saves time, turnover, profit, reputation, resources and sanity.

Get it wrong and welcome to inaccurate sales forecasts, deals left wide open for the competitors to walk into and pick up, profit drains, instability and poor ability for forecast.

Knowing how to close profitable sales could be the difference between a high stress low margin sales environment and a solid, stable sales machine.

How to Close Profitable Sales?

Golden Rule: Always be prepared to leave a deal on the table.

Any exceptions to this? Not that I can think of.

Let the deal mature. Keep in contact, keep it warm, but hold the line.

Just because the buyer hasn’t snapped your hand off on receipt of the proposal, just because they haven’t got back to you when they said then would, and just because they haven’t responded to your email….

Just hold fire.

None of this means the deal is dead.

Avoid falling into the trap many sales people will happily dive head first into given the first sign of coolness from the Buyer.

You see, a regular jobbing sales person will get scared.

At the first sign of coolness from the prospect, they’ll simply assume the deal is being made with a competitor and they’re missing out.

It’s not always the case.

In fact, it’s often NOT the case.

Not Every Sale is a Good Sale!

A sale at any cost is just a race to the bottom.

And, typically the first reaction to a ‘cooler’ buyer is to start panicing, and try to cut a deal.

Any deal.

The first thing to get a hair cut is the price…margins get stripped out in exchange for a speedy signature on the dotted line.

WOW…savvy Buyer who uses that trick…stall a few days and watch the price crumble…first lesson in Purchasing School.

But what if the Buyer then accepts your lower price and STILL drags his heels?

You’ll knock the price back up to the higher, original level?

Good luck with that…please write and let me know how you get on.

The truth is – panic, negotiate and you’ll drop credibility and the business loses profit…and you’ve got to work hard to replace what you originally had, or could have had.

Congratulations, welcome to the Hamster Wheel….start running!

Lesson? You know the lesson….hold the line.

Want to Improve Your Profitable Close Rate?

Get a great deal to the table, lock it in and leave it there.

Here’s how.

Of course, make sure you keep in contact with the Buyer, make sure the Buyer has everything needed to make their decision in your favour.

But, the cast iron opportunity to REALLY protect yourself from this panic driven desperation, that costs you your reputation, credibility, pipeline, margin, commission and self respect, is to look at what’s happening during the sales process and how you interact with the buyer.

Closing Well Means Nothing If Your Sales Pitch Stinks!

Think about this…because it matters a lot if you want to discover how to close profitable sales

During your sales demonstration, you will have been careful to build a strong relationship with the Buyer, to do this you’ll have:

  • Checked and double checked you’re dealing with the decision maker because your time, expertise and insights are too precious to waste.
  • Checked budget and budget availability because you don’t want to spend time with the wrong person or zero budget prospects
  • Mapped the decision making process with the decision maker because that’s how you keep track of where you both are.
  • Uncovered the buying criteria because you need to know their expectations and buying pathways.
  • Uncovered the date the decision will be made by, based on when the product/solution need to be in place, because this will help you track the deal though your sales funnel and sales pipeline
  • Gained the prospect’s trust and asked detailed questions around implications associated with the purchase because you need to understand motivators and pain points.
  • Explored the extent of their relationships with your competitors and potential substitute solutions, or work arounds, because this tells you how much they need/don’t need your product/service
  • Investigated possible hurdles too because you need to explore these thoroughly and early on in the sales pitch
  • Coaxed out explicit and implicit objections and dealt with them because you NEVER want to have these bite you right before signatures are due.
  • Been able to provide some kind of financial indicator, maybe not an absolute figure, but a range; and in doing so you’ll have been able to assess, respond to and justify your costing in a totally transparent way because a robust ROI is one of the biggest closing techniques you’ll have access to.

You’ll have done all that won’t you?

If you haven’t then check this out….How to Sell.

As a result you’ll also have formed a relationship of value, integrity and openness, for both of you.

These are the very basics. Miss any of these elements out at your peril.

With all that done, have some faith.

Will all that in place how to close profitable sales just becomes a question of timing, not skill.

What Else Can You Do To Close the Sale and Get the Order?

Hold the line….BUT keep this in mind:

The In Principle Decision

 The order’s not in until the signature is on the dotted line, but that doesn’t stop you asking for an in principle decision, such that your buyer gives you a ‘yes’ pending agreeing a date to get the actual order signed and back to you.

Own It!

It doesn’t stop you being highly assumptive.

I see a million sales a year drop through the cracks because the sales person is way too reticent in claiming ownership of the order and letting the prospect know that they have claimed responsibility for the order and getting it to order completion.

Own it! Push it!

Make it Easy for the Buyer to Say YES!

Your aim through this whole process is to make it as easy as possible for the buyer to say yes.

Take all the pain away, all the admin, all the responsibility to getting the order signed off, such that all the buyer is required to do is to email you a P.O.

Make Friends with the Decision Making Family

Make sure you’ve got all the influencers, all the referrers, all the other decision makers lined up and in agreement with your solution.

Sure, this is hard work…it takes time.

It costs a lot, but it’s worth a lot.

Having done all of that here’s what you don’t do.

What You Don’t Do If You Want To Close Profitable Sales.

You Don’t Panic

Silence is NOT a coded message from the Buyer for you to think ‘Let’s call the prospect and halve the price’…unless that’s how YOU interpret and YOU react.

You’d be surprised how many sales people have that very strong connect in their head.

It’s deadly.

You Don’t Assume – ASK!

You’ve build a good relationship with the Buyer, you can ask some direct questions.

What’s the hold up?

Is there any other information you need from me?

Do I need to meet with anyone else to expedite this through for you?

Are you going to place your order with my business?

Has anything changed since we met?

Is there anyone else involved that I’m not aware of? 

How to Close Profitable Sales and NOT Panic

So, here are a few things you can do to ring fence the times when you may be left hanging, and to prevent radio silence from the prospect:

  • Put an expiry date on all of your proposals.
  • Make sure you get a firm ‘yes’, even in principle, before you leave the meeting.
  • You must ask for the business as part of your sales demonstration.
  • Don’t leave the meeting without closing. Closing with the promise to send an email proposal will make you a busy sales person, not a rich one.

Stop Working for Zero Reward

If you’re serious about closing profitable sales then this is an absolute must, which you can choose to ignore this at your peril.

How and when you set this up will either make you a busy admin gofer, or will make you a fortune.

You pick!

Let me ask you:

What’s the one question you could ask, once the Buyer has told you that you’ve got his business ‘in principle’ that would indicate to you what the buyer’s real intent is?

Just one question…

Do you know what it is?

Any idea?

It’s this:

That’s great Mr Buyer, I’m so glad we’ve got this opportunity to work together, now, do you have your diary for next week, I can come back in on Wednesday or Thursday to go through the paper work with you, explain the quote/conditions in full and answer any questions you have, and the you can place your order. Now, which one of those days is better for you?

That’s it.

One question.

Will save you a fortune in time, selling time and admin time, it will save you chasing quotes that won’t fall in your favour, it will prevent you forecasting a deal that’s never going to materialise… it will tell you if you’re dealing with a buyer who is actually willing to do business with you.

Just one questions – the guess work and the mystery falls away.

Panic gone.

You know!

If you ask for an opportunity to come back in to present your proposal and the Buyer says ‘no’ then you have a very strong idea of where his intentions are.

That’s very useful.

Truly, very valuable.

It’s an opportunity for you to re-pitch, to re-explore, to challenge and re-close , or to move on.

So, having asked and secured the opportunity to come back and present the proposal, you can be confident that the only reason you are being accepted back to present a proposal is that the Buyer is sufficiently engaged and excited by what you had to say the last time you met.

And that the Buyer is ready to do business with you.

The Emotional Dip

But still, here’s what will have happened since you last met with the Buyer:

  • As time has passed his excitement will not have increased – it will have diminished and it will have diminished rapidly and steeply.
  • Plus, he may have seen your competitors, spoken with nay-sayers within the business, come up with a whole different list of potential objection or questions.
  • He may have ruminated on some of your words, some positively, some negatively, but the end results is that his thinking may be lacking the clarity it had when you last met.

The Second Meeting to Sign the Order – It’s Still a Sales Pitch!

In going back with the written proposal you have a chance to remind him of what his issues are, what the cost of not addressing those issues is, why he needs to get serious about addressing the issues now and why he should select you.

This is not a duplicate visit of the first meeting.

This meeting is a chance to reinvigorate, regenerate, re-engineer and revitalise the Buyer and get a signature.

You must walk through the door believing, acting and talking as if you’ve already won the business.

This is a highly assumptive pitch meeting and NOT a fact check.

This is about understanding how to close profitable sales because every Buyer contact is an opportunity to maximise your chances at getting the price you want and the order signed as fast as possible. To do that you must make every single Buyer interaction high value from the Buyer’s perspective. Otherwise you’re just one of the many push sales guys out there who have yet to discover how to close profitable sales with skill and mastery!

What to Tell the Buyer About the Second Meeting

When you book this meeting you must let the Buyer know that you will be returning to confirm the solution, answer any questions and get the order signed.

Get comfortable in using this language; in fact you should use this language.

Be absolutely clear with your language and your intent.

You’ve done all the hard work, this is not the time to be reticent and hang back.

This is the time to be confident.

After all, if the Buyer was going to reject you, he wouldn’t have given you all the information you need to generate a proposal.

Plus, being clear, succinct and direct when you book the second meeting, then everyone knows what is required of them at the next stage.

If you have the deal, the Buyer will easily agree to this request.

If you haven’t got the deal, and the Buyer, doesn’t want to tell you directly, then (if they are like many Buyers) they will decline or possibly accept then send you an email to cancel the second meeting. That’s how cowards behave.

The conversation might go something like this…

I’ll prepare the proposal based on my research to date and our conversations, specifically considering your challenges, timescales and budgets, so our next meeting can focus on moving forward, getting the order signed and what happens when we start supplying you. Is that ok with you?

Should it scare the buyer?

Not really.

What it should do is to focus the Buyer’s mind.

You need the Buyer to understand that you are there because you want to do business with him and are serious about working with his firm.

And that’s ok. He should be too.

What Could Possibly Go Wrong?

In learning how to close profitable sales, it’s only to be expected that the Buyer might well push back a little, because he can see what his decision should be, but that doesn’t stop him fighting against it which means he may well end the meeting by asking you to give him time to think.

Here’s what you do:

You ask the following:

  • What is it specifically you need to think about, I’d be happy to help you work it through….
  • Can you give me some insight into what you are thinking, your initial reaction, at this moment?
  • Is it you think that the business/board won’t support you on this?
  • How viable is this proposition?
  • Does it seem viable and reasonable to you?
  • What are the further concerns I need to address?
  • Ok– is next Tuesday or next Thursday better for you, I’ll come in, answer any questions and collect the signed paperwork…

Couple of things you may be thinking here:

Are You Being Pushy?

Maybe.

A little back bone at this stage means that you should know exactly where you stand before you leave the Buyer’s office.

You know whether to spend any time on the proposal because, after all, writing proposals can take up huge amounts of time.

But more importantly the Buyer knows what you expect of him!

You are not just going to let him off the hook…drift off into the sunset and chalk this one up to ‘nice chat’ or ‘maybe sometime’

Especially not after you’ve done a thorough sales investigation, mapped out solutions, shared your expertise and vast experience, presented additional insights he’d not considered as well as help him work through the reality of his challenges and pathways to success….

If you have done your sales investigation and needs matching correctly then you have a right to ask these questions.

If you haven’t done the sales investigation and needs matching correctly then you’re not in a position to ask these questions.

Don’t even try, because you’ll sound like the worst kind of shiny suited wide boy because that just won’t wash with the buyer.

So, How to Close Profitable Sales…

Just remember, hold the line because after you’ve invested all this time and uncovered a viable prospect, and because, it’s just what you must do to maintain credibility (and self respect).

Getting comfortable with being in charge of the sales process, which means getting comfortable with the sign off stage because that’s how you close profitable sales, since it takes practice and backbone, learn to hold the line because it’s worth it.

For ongoing weekly insights into how you can boost sales, drive business development and accelerate your sales growth just hit the link here because it’s the fastest way to work on improving your overall sales skills.

How to Close Profitable Sales is just one blog of our articles – check out more insights into building a solid and stable sales pipeline, accelerating sales growth and closing good quality business, quickly by hopping over to our blog http://www.mortonkylesalesimprovement.com use the search function to find whatever you’re looking for.

You can check out some of our additional Sales Improvement Reports here:

How to Generate High Quality Sales Prospects

10 Steps to Out Sell the Competition

How You Can Increase Profits by Avoiding the Commodity Gap

How to Fill the Diary with High Quality Sales Appointments

How to Recruit the Best Sales Talent into Your Business and Reduce the Costly Risks

How to Close Profitable Sales (c) Morton Kyle Limited

What’s Your Sales Why?…Why Should the Buyer Buy From You?

What’s Your Sales Why?…Why Should the Buyer Buy From You?

What’s Your Sales Why?

Everyone knows sales isn’t just about your product, your service, your money back guarantee etc…it’s about so much more. It’s also about you, the sales person.

Sure people buy from people is a very old cliche, but that doesn’t mean it’s not true.

So my question to you is – what do YOU bring to the party?

And whilst you’re thinking about it, please be very clear that whilst you’re buyer is dealing with you, he’s asking himself – why you?

Whilst it might hurt to accept this, ”Why You?” is a perfectly legitimate responses from your prospect.

And? So what? Who cares? Well?

There’s a few more…legitimate responses that is, to your well crafted sales pitch.

It doesn’t get any easier to hear does it?

But, how do you combat it?

Spend loads of money? Of course, because we’ve all got the marketing budgets of Virgin, Nike and Apple.

Right? Maybe not.

How about network like crazy and talk to as many people as you can? Sure that might work.

Social media? Absolutely, because that’s easy and cheap…(or is it?)

So, we’re back to the question – What’s Your Sales Why?

Why You?

You can have the best message pathways in the world but if your message is wrong, then your message is not going to move the sales needle.

Delivery mechanism matters not one jot because unless you know what your message is, well, what’s the point?

If you don’t know what your point of differentiation is, then there is no point being social about anything.

When you can’t nail absolutely what it is that your prospect wants from you, then forget it.

If you’re going out there saying exactly the same as your competitor, then you might as well walk behind your competitor with a sandwich board saying ‘wot he said’

That’s harsh too.

Simon Sinek is a great advocate of discovering what your WHY is all about.

I think it’s useful.

Very useful.

In fact, I’d say WHY is one of the most powerful words in the business world.

WHY?

(See what I did there?)

Try this.

Any problem, ask why enough times, and be willing to be honest and truthful and you’ll get to the answer.

Now to your business message, you might ask this

Why Should My Clients Buy From Me?

What’s Your Sales Why?

You can come up with any string of answers in response to why.

Here’s the trick, because until you hit on such a response that is totally different and identifiable from that of your competitors AND that has a deep and meaningful impact on your clients, customers and prospects then it’s likely you’ll still be one of a very big crowd.

Why? What Does That Mean?

It means:

  • Depressed sales
  • Reduced charge out rates and prices
  • Low sales conversion
  • Weak profits
  • Sales instability and uncertainty

The truth is this:

If you can’t work out your WHY, how can you expect your customer to?

You can’t. You shouldn’t expect them to.

But many sales people do.

They expect the buyer to join the dots.

Lean how to do it differently.

Discover how to be different and communicate that difference to your buyers because when they GET that about you, your chances of doing business increase –  when they get IT and they get you.

The real reason they should buy from you.

That’s My WHY.

I’m tired of mediocre sales pitches – receiving them, listening to them.

And I’m tired of watching sales people leave money and deals on the table.

When they should be in their pocket, and their bank account!

What’s my why.

That’s why I’ve created the Sales Improvement Workshop

Designed to help you uncover your sales why because it matters

During the day we’ll cover how to build a red hot sales pipeline and keep the sales funnel flowing with great sales leads, as well as how to take a prospect from cold to order with minimum fuss and zero objections:

Plus:

1. How to create your own competitive sales pitch because you won’t get the extraordinary sales results you want if you just sound like everyone else!

2. How to make your sales pitch so compelling that the prospect will think ‘wow, this is a no-brainer, where do I sign?’

3. How to build a sales pipeline full of HOT sales prospects who want to buy from you…

4. How to maximise your prices using three simple techniques…

5. How to maximise your profits and not leave cash on the table…cross selling, up selling and sooooo much more.

6. Discover handfuls of reasons why your buyers should buy from you rather than your competitors, and how to communicate your sales why’s with conviction and confidence, because that way,  no-one will ever need to ask you what’s you sales why is ever gain because they’ll just know!

Be great to see you discover your WHY…just hit the link above and book your seat…

Best

Carol

carol@mortonkyle.com

0779 002 1885

P.S. For an online sales program for you to follow in between your busy week hit the link TurboCharged Sales

What’s Your Sales Why? This could be the most important question you ever ask yourself in your quest to become a high performance sales professional because if you don’t know, don’t expect anyone else to.

Fixed Price Sales Training | B2B Sales Training Courses

Fixed Price Sales Training | B2B Sales Training Courses

Fixed Price Sales Training Courses | B2B | Book Now

Fixed Price  Sales Training – B2B Sales Training Courses – Train up to 12 sales people for just £1,250

Book your date ASAP….and get next month off to a great sales start…because that’s how quickly you’ll see improvements if you use the sales skills, techniques and insights you’ll learn during the course.

Did you know that according to CSOInsights, 54% of sales professionals will NOT hit their sales targets this year.

54%.

How many of your sales team won’t hit their targets?

More than 54%? Less than that?

What’s the Gap Costing You?

I’m talking about the gap between what sales revenues your sales sales team should be hitting and where your sales guys are currently landing.

That Gap…what’s it costing you?

What’s it cost you in the last three years?

What’s it going to cost you in the next three years if you don’t do something about it?

Either way…it’s costing you something.

The Fixed Price B2B Sales Training Course will help you close that gap. Stop the sales leaks and give you a solid sales pipeline BECAUSE, here’s how I look at it.

If 54% of your sales team aren’t hitting target it means that you should be able to double your sales output without increasing your overheads, headcount or wage bill

The Fixed Price Sales Training Course – Selling Vs Buying – B2B Sales Training Courses

The fact of the matter is that sales is a fluid industry, and buyers are now setting the sales agenda in a far bigger way than every before.

That can seriously damage and challenge some sales people…hence the reason why more sales people typically fail to hit sales target than actually hit it.

Over the last 4 years I’ve been studying key reasons for failure or under performance in the sales team, here’s what I’ve found.

Sales people/teams tend to fail to hit their sales targets for a handful of key reasons:

  • Inability or poor attention given to filling the sales funnel with high quality profiled sales leads in the correct quantity
  • Failing to ask the right questions, in the right format, at the right time to allow them to close sooner, with higher prices and a higher level of buyer urgency
  • Leaving the buyer confused at the end of the sales presentation due to inability to close, or reticence around closing
  • Confusing the sales process with a free information and advice service
  • Treating all prospects as being of equal value – failing to qualify leads properly
  • Letting the sales process develop without digging for, exposing and dealing with explicit and implicit objections
  • Being scared of price.
  • Poor sales follow up process…80% of sales will require at least 12 chase stages…
  • Inability to create clear blue sky between their offering and that of the competitor

This course is designed specifically to address all of these issues.

The B2B sales and business development training covers all of the key elements associated with:
  • Filling the Sales Diary because every empty selling slot is forever lost
  • Keeping the Sales Funnel Flowing because a slow and congested sales funnel costs money
  • Efficient and Effective Sales Presentations because being able to influence, persuade, entertain and educate takes skill
  • Smart Sales Closing because working hard and not getting the business is just a crime.
  • Increasing Sales Conversions because success is addictive
  • Boosting Prices because being the cheapest is just a race to the bottom
  • Minimising Objections because the best sales pitches have zero buyer resistance
  • Creating Ongoing Sales and Business Development Leads because that’s just plain SMART!
  • Generating Cross Sales, Up Sales and Referrals …every time, because your competitors won’t be doing this
  • Building a Strong Sales Pipeline – Quality and Quantity because that’s how you build a scaleable sales function
Hitting Your Key Sales Drivers

Don’t think this is some out the box course, your fixed price sales training package will focus on your key sales drivers, prior to the course, we explore your key sales issues, so you know the training focus is geared to have the maximum positive impact.

These could be anything from losing business to competitors, relying to heavily on discounts, lack of loyalty with your customers or any other sales and business development issue, or combination of issues.

Your fixed price sales training package has you covered.

If it’s affecting your sales results, your profitability and your business performance then we obviously need to do something about it.

The Fixed Price Sales Training course runs from 9 am to 5 pm on your site and is:

  • High Impact
  • Practical
  • Full to bursting with proven sales improvement techniques you can use IMMEDIATELY
  • Focused on getting the highest possible ROI back into your business as fast as possible
  • Maximising conversion rates, profits, market wins and time

To discuss your specific sales issues and how the Fixed Price Sales Training course can help you – email carol@mortonkyle.com or call 0779 002 1885

www.mortonkyle.com

Feedback from recent attendees be found in the ‘Client’s View’ section which you’ll find at the top of the page.

For all your internal B2B Sales Training Courses you can also register to receive your free copy of The Advanced Business Achiever , it’s delivered weekly, totally free to your inbox and covers Sales and Business Development Insights to help you boost and improve your sales performance, it’s great for using in the sales meeting, board meetings and generally as part of ‘staying up to date with the world of sales’…Just hit the link The Advanced Business Achieve

*Expenses will be charged at cost for delivery over 30 miles of S1

Book your fixed price B2B Sales Training Courses today and see what your sales team is REALLY capable of.

Sales Performance – What Do You Really, Really Want?

Sales Performance – What Do You Really, Really Want?

Sales Performance – What Do You Really, Really Want?

Sales Performance – the puzzle for anyone in sales management.

Bigger? More? Faster?

But what does Sales Performance means to you, and how do you measure it?

I ask this question a lot.

Every business and sales leader I know wants better sales performance. Every single one.

Ask those same people to define what ‘better sales performance’ means and it gets more complicated.

It turns out a simple question generates a very long list, all under the heading of ‘better’

The mind-blowing thing is that the long list is long because it’s pointless!

While we’re on the subject of sales performance – interesting article on this very subject here – well worth a read.

Sales Performance – What Do We Mean?

Bottom line, for most businesses they want more customers, spending more money, more frequently.

They also want short sales cycles, decent margins and a flowing sales pipeline.

You and I can buy into that. It makes sense.

BUT, here’s what happens in reality.

The key person, or group of people, responsible for bringing on board more customers, encouraging them to spend more money, more frequently, are also the same people that are often handling customer account, queries, complaints, emails, and all manner of other functions that actually STOP them achieving their goal of recruiting  more customers, spending more money, more frequently.

What?!?

But it’s true.

How to ACE Sales Performance – The Plug and Play Sales Model 

Rule Number 1 – let the sales team do what they are good at.

Let the sales team so what you recruited them to do and what you want them to do! 

You wouldn’t expect a top level chef to wash the kitchen down at the end of the night, or have a major fashion designer order stationery…it’s not playing to their strengths and the truth is they’d be the most expensive cleaner and office junior imaginable.

It doesn’t happen.

Yet, it happens so frequently in sales teams – it’s almost like we imagine that anything to do with the customer is ‘sale’s job’

It’s not.

A slick sales operation has sales people selling 100% percent of the time.

Sales people don’t manage accounts – that’s for account managers.

Sales people don’t handle customer complaints – that’s for customer service

You get it so….I won’t go on

Rule Number 2 – isolate every function in your sales pipeline if you want real sales performance clarity.

Who’s generating the leads?

Then, who’s contacting the customer to sell?

And, who’s managing the existing customer accounts?

know this – Sales in a production line.

Think about the car manufacture production line – if the same guy that bolts the chassis is also running to the end of the line to polish the car before dispatch – well, guess how many cars get made and finished that day? NONE!

It’s the same with your sales production line – when everybody does everything – nothing gets done! Or if it does, it gets done more slowly than it should, which means it’s also more costly.

Even worse – if you do have sales performance issues…can you identify them in a heart beat? Not a chance.

Can you solve them easily? That would be no!

Having true clear transparency around every sales function in the sales production line with real time KPI’s and sales metrics can see your sales rocket.

It’s the fastest way to get your sales engine roaring.

Rule number 3 – monitor and manage your sales metrics religiously.

KPI’s at each of the gates in your sales process will let you see where you’re wasting resources – that might be time, leads, conversions or profits….or maybe all three.

Keeping a close eye on your key metrics is vital if you’re driving for optimum sales performance.

Sales is very scientific in that you can have a process of Continuous Sales Improvement – hour by hour, day by day, week by week…then all of a sudden you’ve had your best quarter yet because this the only way to consistently drive improved sales performance

Sales Performance – Quick Summary

Make sure your sales guys do what only your sales guys can do! Multitasking will kill your productivity and chances of success in a heart beat, because your sales people will never be your best administrators!

Have a very transparent sales function process with key metrics at each stage because that’s the fastest way to see where your sales leakage is taking place. Hit the link here if you want to know what sales metrics to monitor in your sales team.

This might mean having a research team, an appointment setting team, a sales team, a customer service team. Or maybe your team equates to just one person in each function. You can do the maths, moreover separate functions work best because you get total clarity along your whole sales process.

And Finally:

Know your numbers at each of the gates in the sales process because that way, if the sales results aren’t what you expect you can IMMEDIATELY see where the leak is…and that usually means a speedy fix too.

If you’d like to discuss your sales team and sales performance – do contact me on the details below, because every day wasted in sub standard sales mode costs you money.

Happy Selling

Carol

carol@mortonkyle.com

0779 002 1885

Plus check out my blog for further sales and business development insights because it’s the fastest and easiest way to start boosting sales performance.

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