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Close More Sales | The Perfect B2B Sales Training Package For Hitting Sales Targets

Close More Sales | The Perfect B2B Sales Training Package For Hitting Sales Targets

Everyone wants too know how to close more sales…

The Perfect Sales Package to Close More Sales

There are 3 critical elements in the Perfect Sales Package:

Prospect.

Pitch.

Presentation.

2 out of 3 won’t cut it. No chance.

The very best pitch to the wrong prospect…dead opportunity and wasted time. You’re a busy fool.

A mediocre pitch to the right prospect, means you probably won’t get the chance to find out if your presentation is any good. The opportunity won’t mature that far.

If you want to close the sale – then only 3/3 is good enough.

Where Do Most Sales Processes Fail?

Invariably it’s not pitching to the Perfect Sales Prospect.

Aiming your product or service to a prospect too far down the food chain, someone who is neither critically interested or chronically in enough pain to care what your solution can do for him/her.

Talking to anyone within the business who is happy to talk/engage but who has no actual budget, decision maker power or investment in identifying or solving the problem your solution addresses.

Spend your time talking to anybody rather than THE somebody means you’re just churning rubbish through your sales pipeline.

Ain’t nobody got time for that! Yet still too many sales people, and poorly managed sales teams still do.

First rule of selling – make sure you’re talking with someone who could buy, has the budget, authority, need and urgency to buy. You can read more about that here – Engaging the Perfect Prospect 

But What About the Sales Pitch?

Yeah, that can trip you up to.

Most sales people don’t ask nearly enough questions – and that’s sad. It’s sad because prospects like questions. They like explaining. They love people who are interested in them, those who care, who want to know more.

The Perfect Prospect likes chatty sales people…not so much! But good listeners who ask challenging questions, who educate and seek to understand? Go straight to the top of the class…and you can collect your commission on the way.

And the Sales Presentation

You know what’s worse that a generic sales presentation? Nothing!

Nothing is worse than a generic sales presentation, and if your sales presentation even hints at where you are based, how many employees you have and your year of incorporation, well I just don’t know what to say.

Stop it!

There are three rules for a good sales presentation so you can close more sales:

  • Ensure it’s relevant to that specific buyer and his business.
  • Make sure it solves identified problems.
  • It should end with you asking for the business.

No-one closes more sales by accident, you see, the truth is, you find a sales process and a sales system and you work it!

If you want a whole day creating your own winning sales package so you can close more sales, work at profiling your prefect sales prospect, refining and polishing your sales pitch and making your sales presentation a knock out, then just hit the link to join us on the Sales Improvement Workshop

You can also subscribe to get free sales and business development insights into your inbox every week – perfect for sales meetings, sales huddles, sales training sessions and on going coaching – register here – The Advanced Business Achiever.

And if you’re super hot at sales, but simply struggling when your buyer goes AWOL after you’ve sent the sales quote, then  read How to Follow Up Sales Quotes

Any questions – carol@mortonkyle.com or call 0779 002 1885

Plus, if you’re looking for an online B2B Sales Training Course – check out TurboCharged Sales –  it’s the fastest most cost effective way to get a continuous sales improvement system embedded within your sales team and business.

Anyone Seen My Buyer?

Anyone Seen My Buyer?

Chasing sales quotes, that all important following up the sales quote, now let me ask you this: how much of your very valuable time do you waste chasing sales quotes? 

How much does it wind you up that you even have to chase sales prospects to place the order once you’ve done all the hard work?

Why do buyers make sales follow up so hard for you?

Once you’ve gone though the whole sales cycle.

When you know the sales prospect has a reason to buy from you.

When you’ve done a benefits analysis.

Presented the Return on Investment for them.

Then they disappear.

No response to your sales follow up…

Gone.

Straight off the face of the earth.

Plus, your sales forecast now looks like fiction. Better yet, your sales manager is looking at you like your desk belongs to someone else, or will do shortly!

All because the buyer didn’t play ball when you followed up your sales quote.

We’ve all been there.

It’s a reality with a real pain point for lots of sales people at some point in their career.

Following up the sales quote should be the easy bit…right?

Nope. Think again!

Consider this:

What percentage of your sales pipeline and your sales forecast just disappear into the sales black hole every month, or every quarter?

How many good solid deals sales orders you thought were nailed on,  actually just fail to make contact with you when it comes to signing and getting the order form back to you?

And how much time, and how many calls do you make chasing deals you know you should get, if only the buyer would do their bit as agreed?

And what would it mean to you to be able to get rid of this problem once and for all?

Curious?

Read on, because chasing sales quotes should be the rarity not the norm. So if you do find yourself being ghosted by your buyer when chasing sales quotes, then something needs to change.

Fast.

Chasing Sales Quotes: The Truth About Following Up the Sales Quote.

It’s a job you have to do. Chasing the sales paperwork is part of that job, but really, should you need all those phone calls, the emails, the conversations with their secretary?

But you console yourself because this is the final sales push, you simply have to do it because it’s the last thing you need to do before you get the order.

And, its a quick call. How much trouble is it to place a quick call to follow up that sales quote?

You’ve done all the hard work, you just need to clear the paper work and get the signature.

Blah, Blah, Blah, Blah, Blah…..

But you know what?

I hate it.

I hate it when a sales person tells me they’ve sent the quote and will chase tomorrow.

Even more, I hate it because at that point I know (and the sales person knows) that the buyer might just go AWOL.

And that the best follow up to the best sales quote might still come to nothing.

It happens.

Now, ideally, you’d have closed on the day (making the sales follow up redundant), got the order form signed, shaken hands and just scanned a copy to the buyer for their files. That’s how it should be done.

But, sometimes that’s just not possible.

So the buyer has a chance to disappear!

All you hard work hanging there…and you’re still chasing sales quotes, getting zero response.

It’s Not Always Bad News…

No, of course not. Some sales prospects do really get abducted by aliens. Others find a new religion. Some win the lottery and some even (I know this is tough to hear) will go with another provider…

But the truth is the disappearing buyer is such a pain because it’s cost so much to get the buyer to that stage of quoting.

You see, the buyer is bailing at the wrong end of the sales funnel. The expensive end!

By the time the sales prospect is at this stage in the sales cycle they have cost you a small fortune, plus lost time and depending on your average sales order value and the duration of your sales cycle, they may also have cost you an  unidentifiable sum in terms of opportunity costs…

It’s a nightmare.

The skill – to save time, sanity, money is to get the buyer to bail early on, so if you are following up sales quotes then you know your dealing with serious buyers, professional buyers who are on the same page as you, respectful of your time and efforts.

The second nugget…is give yourself the choice to decide the sales prospect is got of good character, likely to disappear, and attune your sales actions accordingly.

And make these decisions early.

The earlier the better.

Right at the beginning of the sales process ideally.

That way, you’ll know, that by the time you have the buyer at the chasing sales quotes stage, that you are actually both on the same page.

And you won’t need to do any chasing at all!

How to Avoid Having to Chase Sales Quotes EVER!

It’s simple.

Just put yourself in a position where you don’t need to be chasing sales quotes. Just stop it!

Check this out. It’s our Sales Improvement Workshop – How To Sell a No-Brainer – How High Performing Sales Teams Close More Sales

Because it’s the fastest way to discover how to avoid putting yourself in a situation where the buyer can give you the runaround. Ever again!

And listen up because this is a key area where sales people create their own living hell.

Stuck in a loop of following up sales quotes, chasing sales prospects who are avoiding you, distracting you from filling your sales pipeline, progressing good prospects through your sales funnel.

And, you can avoid this pitfall so easily, just by giving yourself sales information and choice.

For example, some sales people, not you obviously,  take sales prospects through the whole sales process, investing heaps of time, money and wisdom, when the prospect REALLY should have been rejected at the beginning of the sales process.

Yep, some sales people don’t ask the tough questions at the beginning of the sales process. The tough but fair questions that would define the QUALITY of the sales prospect.

For some reason, they feels it’s ok to load all the hard sales graft until the end of the sales process…crazy! Don’t put all your focus on having a great sales quote follow up process right at the end of the interaction.

Qualify that sales prospect in or out the sales funnel. Right at the very start of the sales process. Before it’s too late.

Don’t be one of those hit and run sales people who don’t use BANT as often, diligently, effectively as they should.

Because you know what?

Following up sales quotes is high risk. It costs lots of money. And it’s not always successful.

AND a serious buyer is expecting you to ask those questions in BANT!

As well as many other information gathering and sales profiling questions.

And you lose heaps of credibility with the sales prospect when you DON’T ask those questions.

If you’re not asking those qualifying sales questions of the prospect, you’re telling him you’re not serious about your role, so you’ve given him permission to not be serious either!

Think about that. You’ve given the prospect permission to yank your chain and mess you about!

You’ve given him permission to ignore you when your following up the sales quote.

Why would you do that?

At the very minimum, the absolute minimum, you should use BANT.

Sales people who don’t BANT, or they BANT weakly, which means just checking the prospect has a pulse! (for more details on BANT hit this link – More About BANT), typically complain the most about their buyers going AWOL during the sales process.

Sales people are masters of their own fortune…if only they chose to exercise that right! And that doesn’t mean chasing sales prospects who don’t think you even deserve a response!

Look, even when some sales people that do BANT, uncovering a less than perfect prospect, they will often put up with less than perfect answers because they fear what will happen if they get stringent with the sales criteria they use….oh no, an empty sales pipeline!!!

Nightmare.

But have some self respect here. Protect you, your time, resources, skills.

So, instead of a night mare instead I prefer to look on it as a blessing, because now  we know that, we all focus our time and attention on Perfect Prospects and leave our competitors to pick up the ‘almost fits’.

Let the competition take the costly risky prospects and try and make them fit.

But some sales people see being choosy about who they sell to as bad news.

I don’t, I just see it as now I have free resource to invest in worthy prospects…

In a nutshell…if your prospect is going AWOL after you’ve done the hard work, then the buyer was never really a buyer. The prospect was never really serious about buying. And, all you’ve done is educate him.

Do you get paid for being an advice line? Is that how you earn your sales bonus?

You made a bad prospect call and you’ve wasted your time…and you won’t get bonus.

What more incentive do you need to change your mode of operation and get wise to the time wasters in your sales funnel.

Oh, and your sales pipeline is falling apart around your ears (sound familiar?) Well, it just adds insult to injury.

Sales Winner Don’t Waste Time Chasing Sales Quotes

Sales Winners close hard on the day and then leave it.

When sales winners close hard, they know that the buyer is onside and is serious about buying.

Plus, when sales winners close hard, their buyer is expecting them to close hard. The buyer is serious too, he expects the sales person to be the same.

Chasing sales quotes excessively is for losers. Just remember that.

Why would you want to sales stalk a prospect who had no interest in engaging with you?

Are you a Sad Sales Stalker?

Sales Winners read the signs and move on.

But you can only do that if you’ve closed hard all along the sales process.

Following up each of your prospect contacts with some level of mutual advancement towards the logical conclusion. An order.

Because a sales close doesn’t happen at the end of the sales process.

Closing a sale happens all through the sales process – from the first interaction and in every interaction. Moving commitment on at every step, sales advancement at it’s best (as opposed to ‘just touching base’)

You can only do a hard close if you’ve made one unshakable decision. You’ve decided and committed to qualify at every stage of the sales process.

This alone means you’ll never be left with handfuls of sales quotes to follow up.

Have you been closing hard all through the sales process?

Do you close at each stage so that the buyer understands what you’re doing?

Chasing Sales Quotes and Winning

This process of continual qualification relies on you knowing the following very early on in the sales process

  • That your buyer is the sign off guy and not the influencer/referrer
  • Your Buyer will line up the budget he needs to buy from you
  • The buyer is suffering from a problem you can solve, and therefore has a big need
  • That you have the skills and backup to solve this problem better than anyone else that the buyer is talking to
  • That the buyer’s need is sufficiently painful for him to invest money in having you provide a solid solution
  • Where they need to sort a solution within a predicted time span because the cost of not doing this would cause even more pain and increased financial cost
  • That they have an ideal time frame for solving the problem, and satisfying the need
  • When they have shared the decision making process with you
  • They’ve shared the buying criteria with you
  • So that you understand the stakeholders involved, their agendas, the potential competitors, and any external factors that could disrupt the buying process
  • Where you understand the criteria your solution will be judged against…and by whom, and when
  • That you understand what event/s could disrupt the buying/decision making process

Here’s a sobering thought…if your buyer is not prepared to share this information with you, then you’ve got yourself a tyre kicker. You deserve everything you get if you pursue the sale…feel free to wrap up as much wasted time as you like in following up worthless sales quotes

If you haven’t got the bottle to ask the tough questions…again, you will suffer the consequences of that course of action, so see above

Disappearing Buyers Go AWOL For a Reason

Don’t let the reason your buyer goes AWOL when you’re chasing the quote be because they used your proposal to batter down the quote from their incumbent.

Or they used you to yank their current supplier back into line

Maybe, they just wanted to pick your brain.

Or maybe the buyer wanted to pass your quote to a competitor.

Maybe even worse, just thought it might be interesting for you to pull together all the info they needed to inform the board regarding what solutions are out there…

Now if you fell for any of those buyer tricks – you really are a mug.

Get yourself booked on How to Sell – How High Performing Sales Team Close Business

If you’re investing in the buyer and the buying/selling process, make sure it’s not all one sided and you’ll never need to chase a sales quote ever again.

Happy Selling

Carol

0779 002 1885

carol@mortonkyle.com

P.S. you can subscribe to our free Advanced Business Achiever. You’ll get weekly sales and business development insights directly into your inbox (all SPAM free). It’s great for sales coaching, sales mentoring and sales training, daily briefings. Just try it out, just hit the link, there is an unsubscribe button if it’s not for you…

P.P.S. if you’re looking for sales training or sales support to increase your sales team results – call for a confidential chat…

And if you really want to increase your sales results – check out TurboCharged Sales and I know chasing sales quotes won’t be an issue for you…

Final chance – Don’t Be a Creepy Sales Stalker … 

Instead spend your time chasing sales quotes that are worth it, and get rid of following up sales quotes just because you didn’t qualify hard and fast at the beginning of the sales cycle.

High Quality Sales Appointments | Fill Your Sales Diary with High Quality, Qualified Prospects

High Quality Sales Appointments | Fill Your Sales Diary with High Quality, Qualified Prospects

Sales Appointment Setting 

Sales appointment setting is where the magic starts – lots of high quality  and well qualified sales appointments means there is a steady stream of sales opportunities to convert into orders and invoices.

A full diary means plenty of opportunities, and is a key leading factor in predicting sales success.

A half empty sales diary is just that little bit more stressful. In fact, I’d take it as a flashing red light that something needs to change.

But, consistently filling the sales diary full of high quality, well qualified sales opportunities on a regular basis is a major challenge for many sales teams.

Some sales teams can fill the diary ok, but the quality is so-so.

Often sales teams suffer from high cancellation rates.

And some sales people just struggle to hit the that critical mass of quantity of appointments they really need for a great sales pipeline.

So, whatever kind of sales appointment setting nightmare you’re suffering from, help is here, because in just 1 day I can show you how to really boost the quality and quantity of sales appointments in your sales diary.

Because – the truth is – a hot sales diary means a productive sales pipeline….means more invoices!

High Performance Sales Appointment Setting – Creating High Quality Sales Opportunities

As an appointment setter/business generator in any organisation it all starts with you.

You open the door, you qualify the prospect, you assess their potential value, you tailor your activity to give a healthy mix of long term prospects and short term wins, you push over walls and barriers to set up the opportunities.

This  sales appointment course is ideal for you if you are looking for ways to increase your effectiveness by adopting simple methodologies that will yield an increased conversion rate of quality opportunities and fewer cancellations.

Disocver how you can get more from your contacts, reaching higher level decision maker contacts, with potentially higher level requirements, using enhanced telephone profiling and needs driven questioning.

Using these developed sales appointment setting skills you’ll effectively and efficiently boost your pipeline with good quality prospects. Delivering better quality appointments and more of them.

What’s Covered?

You’ll develop your thinking around:

  • The Profile of a Perfect Prospect
  • The Psychology of Buying
  • Pre-Call Preparation to Lower Defences
  • Creating Confidence, Credibility and Curiosity
  • What Are You Selling?
  • What Are They Buying?
  • Getting to Yes
  • How to Qualify the Prospect in Call
  • Becoming an Industry Consultant
  • 6 Stages of Qualification
  • 6 Key Objection Handling Techniques
  • Trial Closing and Testing Commitment
  • Minimising Cancellations

Sales Appointment Setting – Course Outcomes

At the end of the course you can go back to your desk focused, motivated and with the skill set to book high quality appointments whenever you want.

You’ll be able to:

  • Negotiate gatekeepers professionally.
  • Present yourself as an industry consultant and not ‘just the appointment setter’.
  • Engage in a well constructed conversation rather than a sales pitch.
  • Quickly establish the needs of the buyer.
  • Fine tune your sales message depending on the buyers needs.
  • Test their commitment to addressing their needs.
  • Use trial closes to build commitment.
  • Identify and create buying signals to validate commitment on key criteria.
  • Gain referrals, even when no appointment is made.
  • Successfully remove or minimise any objections.
  • Use the weaknesses of the competition to capitalise on your company strengths.
  • Minimise no shows.
  • Fill the pipeline with good quality sales opportunities.
Sales Appointment Setting Training – Course Duration

Fully bespoke to your business, your current hurdles and your current objections.

This is the fastest way to improve your sales appointment setting and see an increase in the high quality sales opportunities dropping into the sales pipeline.

Sales Appointment Setting – Fees

This program is delivered on an in house, totally bespoke basis – call to check availability and rates.

You can also check this out – Discover How to Generate High Quality Sales Appointments and to Fill Your Sales Diary.  It’s a very quick read guide to accelerate your sales appointment setting and improve both the quality and quantity of those all important sales leads.

Carol 

0779 002 1885 

carol@mortonkyle.com

P.S. to receive sales improvement and business development insights into your inbox every week which is perfect for sales training sessions, sales coaching and daily sales team briefs, then register here for your free subscription to the Advanced Business Achiever

AND…if you’re looking for an in house Sales Training and Sales Improvement course, then check out TurboCharged Sales

How to Close Profitable Sales

How to Close Profitable Sales

How to Close Profitable Sales – What Do You Need To Know?

Discover how to close profitable sales and it saves time, turnover, profit, reputation, resources and sanity.

Get it wrong and welcome to inaccurate sales forecasts, deals left wide open for the competitors to walk into and pick up, profit drains, instability and poor ability for forecast.

Knowing how to close profitable sales could be the difference between a high stress low margin sales environment and a solid, stable sales machine.

How to Close Profitable Sales?

Golden Rule: Always be prepared to leave a deal on the table.

Any exceptions to this? Not that I can think of.

Let the deal mature. Keep in contact, keep it warm, but hold the line.

Just because the buyer hasn’t snapped your hand off on receipt of the proposal, just because they haven’t got back to you when they said then would, and just because they haven’t responded to your email….

Just hold fire.

None of this means the deal is dead.

Avoid falling into the trap many sales people will happily dive head first into given the first sign of coolness from the Buyer.

You see, a regular jobbing sales person will get scared.

At the first sign of coolness from the prospect, they’ll simply assume the deal is being made with a competitor and they’re missing out.

It’s not always the case.

In fact, it’s often NOT the case.

Not Every Sale is a Good Sale!

A sale at any cost is just a race to the bottom.

And, typically the first reaction to a ‘cooler’ buyer is to start panicing, and try to cut a deal.

Any deal.

The first thing to get a hair cut is the price…margins get stripped out in exchange for a speedy signature on the dotted line.

WOW…savvy Buyer who uses that trick…stall a few days and watch the price crumble…first lesson in Purchasing School.

But what if the Buyer then accepts your lower price and STILL drags his heels?

You’ll knock the price back up to the higher, original level?

Good luck with that…please write and let me know how you get on.

The truth is – panic, negotiate and you’ll drop credibility and the business loses profit…and you’ve got to work hard to replace what you originally had, or could have had.

Congratulations, welcome to the Hamster Wheel….start running!

Lesson? You know the lesson….hold the line.

Want to Improve Your Profitable Close Rate?

Get a great deal to the table, lock it in and leave it there.

Here’s how.

Of course, make sure you keep in contact with the Buyer, make sure the Buyer has everything needed to make their decision in your favour.

But, the cast iron opportunity to REALLY protect yourself from this panic driven desperation, that costs you your reputation, credibility, pipeline, margin, commission and self respect, is to look at what’s happening during the sales process and how you interact with the buyer.

Closing Well Means Nothing If Your Sales Pitch Stinks!

Think about this…because it matters a lot if you want to discover how to close profitable sales

During your sales demonstration, you will have been careful to build a strong relationship with the Buyer, to do this you’ll have:

  • Checked and double checked you’re dealing with the decision maker because your time, expertise and insights are too precious to waste.
  • Checked budget and budget availability because you don’t want to spend time with the wrong person or zero budget prospects
  • Mapped the decision making process with the decision maker because that’s how you keep track of where you both are.
  • Uncovered the buying criteria because you need to know their expectations and buying pathways.
  • Uncovered the date the decision will be made by, based on when the product/solution need to be in place, because this will help you track the deal though your sales funnel and sales pipeline
  • Gained the prospect’s trust and asked detailed questions around implications associated with the purchase because you need to understand motivators and pain points.
  • Explored the extent of their relationships with your competitors and potential substitute solutions, or work arounds, because this tells you how much they need/don’t need your product/service
  • Investigated possible hurdles too because you need to explore these thoroughly and early on in the sales pitch
  • Coaxed out explicit and implicit objections and dealt with them because you NEVER want to have these bite you right before signatures are due.
  • Been able to provide some kind of financial indicator, maybe not an absolute figure, but a range; and in doing so you’ll have been able to assess, respond to and justify your costing in a totally transparent way because a robust ROI is one of the biggest closing techniques you’ll have access to.

You’ll have done all that won’t you?

If you haven’t then check this out….How to Sell.

As a result you’ll also have formed a relationship of value, integrity and openness, for both of you.

These are the very basics. Miss any of these elements out at your peril.

With all that done, have some faith.

Will all that in place how to close profitable sales just becomes a question of timing, not skill.

What Else Can You Do To Close the Sale and Get the Order?

Hold the line….BUT keep this in mind:

The In Principle Decision

 The order’s not in until the signature is on the dotted line, but that doesn’t stop you asking for an in principle decision, such that your buyer gives you a ‘yes’ pending agreeing a date to get the actual order signed and back to you.

Own It!

It doesn’t stop you being highly assumptive.

I see a million sales a year drop through the cracks because the sales person is way too reticent in claiming ownership of the order and letting the prospect know that they have claimed responsibility for the order and getting it to order completion.

Own it! Push it!

Make it Easy for the Buyer to Say YES!

Your aim through this whole process is to make it as easy as possible for the buyer to say yes.

Take all the pain away, all the admin, all the responsibility to getting the order signed off, such that all the buyer is required to do is to email you a P.O.

Make Friends with the Decision Making Family

Make sure you’ve got all the influencers, all the referrers, all the other decision makers lined up and in agreement with your solution.

Sure, this is hard work…it takes time.

It costs a lot, but it’s worth a lot.

Having done all of that here’s what you don’t do.

What You Don’t Do If You Want To Close Profitable Sales.

You Don’t Panic

Silence is NOT a coded message from the Buyer for you to think ‘Let’s call the prospect and halve the price’…unless that’s how YOU interpret and YOU react.

You’d be surprised how many sales people have that very strong connect in their head.

It’s deadly.

You Don’t Assume – ASK!

You’ve build a good relationship with the Buyer, you can ask some direct questions.

What’s the hold up?

Is there any other information you need from me?

Do I need to meet with anyone else to expedite this through for you?

Are you going to place your order with my business?

Has anything changed since we met?

Is there anyone else involved that I’m not aware of? 

How to Close Profitable Sales and NOT Panic

So, here are a few things you can do to ring fence the times when you may be left hanging, and to prevent radio silence from the prospect:

  • Put an expiry date on all of your proposals.
  • Make sure you get a firm ‘yes’, even in principle, before you leave the meeting.
  • You must ask for the business as part of your sales demonstration.
  • Don’t leave the meeting without closing. Closing with the promise to send an email proposal will make you a busy sales person, not a rich one.

Stop Working for Zero Reward

If you’re serious about closing profitable sales then this is an absolute must, which you can choose to ignore this at your peril.

How and when you set this up will either make you a busy admin gofer, or will make you a fortune.

You pick!

Let me ask you:

What’s the one question you could ask, once the Buyer has told you that you’ve got his business ‘in principle’ that would indicate to you what the buyer’s real intent is?

Just one question…

Do you know what it is?

Any idea?

It’s this:

That’s great Mr Buyer, I’m so glad we’ve got this opportunity to work together, now, do you have your diary for next week, I can come back in on Wednesday or Thursday to go through the paper work with you, explain the quote/conditions in full and answer any questions you have, and the you can place your order. Now, which one of those days is better for you?

That’s it.

One question.

Will save you a fortune in time, selling time and admin time, it will save you chasing quotes that won’t fall in your favour, it will prevent you forecasting a deal that’s never going to materialise… it will tell you if you’re dealing with a buyer who is actually willing to do business with you.

Just one questions – the guess work and the mystery falls away.

Panic gone.

You know!

If you ask for an opportunity to come back in to present your proposal and the Buyer says ‘no’ then you have a very strong idea of where his intentions are.

That’s very useful.

Truly, very valuable.

It’s an opportunity for you to re-pitch, to re-explore, to challenge and re-close , or to move on.

So, having asked and secured the opportunity to come back and present the proposal, you can be confident that the only reason you are being accepted back to present a proposal is that the Buyer is sufficiently engaged and excited by what you had to say the last time you met.

And that the Buyer is ready to do business with you.

The Emotional Dip

But still, here’s what will have happened since you last met with the Buyer:

  • As time has passed his excitement will not have increased – it will have diminished and it will have diminished rapidly and steeply.
  • Plus, he may have seen your competitors, spoken with nay-sayers within the business, come up with a whole different list of potential objection or questions.
  • He may have ruminated on some of your words, some positively, some negatively, but the end results is that his thinking may be lacking the clarity it had when you last met.

The Second Meeting to Sign the Order – It’s Still a Sales Pitch!

In going back with the written proposal you have a chance to remind him of what his issues are, what the cost of not addressing those issues is, why he needs to get serious about addressing the issues now and why he should select you.

This is not a duplicate visit of the first meeting.

This meeting is a chance to reinvigorate, regenerate, re-engineer and revitalise the Buyer and get a signature.

You must walk through the door believing, acting and talking as if you’ve already won the business.

This is a highly assumptive pitch meeting and NOT a fact check.

This is about understanding how to close profitable sales because every Buyer contact is an opportunity to maximise your chances at getting the price you want and the order signed as fast as possible. To do that you must make every single Buyer interaction high value from the Buyer’s perspective. Otherwise you’re just one of the many push sales guys out there who have yet to discover how to close profitable sales with skill and mastery!

What to Tell the Buyer About the Second Meeting

When you book this meeting you must let the Buyer know that you will be returning to confirm the solution, answer any questions and get the order signed.

Get comfortable in using this language; in fact you should use this language.

Be absolutely clear with your language and your intent.

You’ve done all the hard work, this is not the time to be reticent and hang back.

This is the time to be confident.

After all, if the Buyer was going to reject you, he wouldn’t have given you all the information you need to generate a proposal.

Plus, being clear, succinct and direct when you book the second meeting, then everyone knows what is required of them at the next stage.

If you have the deal, the Buyer will easily agree to this request.

If you haven’t got the deal, and the Buyer, doesn’t want to tell you directly, then (if they are like many Buyers) they will decline or possibly accept then send you an email to cancel the second meeting. That’s how cowards behave.

The conversation might go something like this…

I’ll prepare the proposal based on my research to date and our conversations, specifically considering your challenges, timescales and budgets, so our next meeting can focus on moving forward, getting the order signed and what happens when we start supplying you. Is that ok with you?

Should it scare the buyer?

Not really.

What it should do is to focus the Buyer’s mind.

You need the Buyer to understand that you are there because you want to do business with him and are serious about working with his firm.

And that’s ok. He should be too.

What Could Possibly Go Wrong?

In learning how to close profitable sales, it’s only to be expected that the Buyer might well push back a little, because he can see what his decision should be, but that doesn’t stop him fighting against it which means he may well end the meeting by asking you to give him time to think.

Here’s what you do:

You ask the following:

  • What is it specifically you need to think about, I’d be happy to help you work it through….
  • Can you give me some insight into what you are thinking, your initial reaction, at this moment?
  • Is it you think that the business/board won’t support you on this?
  • How viable is this proposition?
  • Does it seem viable and reasonable to you?
  • What are the further concerns I need to address?
  • Ok– is next Tuesday or next Thursday better for you, I’ll come in, answer any questions and collect the signed paperwork…

Couple of things you may be thinking here:

Are You Being Pushy?

Maybe.

A little back bone at this stage means that you should know exactly where you stand before you leave the Buyer’s office.

You know whether to spend any time on the proposal because, after all, writing proposals can take up huge amounts of time.

But more importantly the Buyer knows what you expect of him!

You are not just going to let him off the hook…drift off into the sunset and chalk this one up to ‘nice chat’ or ‘maybe sometime’

Especially not after you’ve done a thorough sales investigation, mapped out solutions, shared your expertise and vast experience, presented additional insights he’d not considered as well as help him work through the reality of his challenges and pathways to success….

If you have done your sales investigation and needs matching correctly then you have a right to ask these questions.

If you haven’t done the sales investigation and needs matching correctly then you’re not in a position to ask these questions.

Don’t even try, because you’ll sound like the worst kind of shiny suited wide boy because that just won’t wash with the buyer.

So, How to Close Profitable Sales…

Just remember, hold the line because after you’ve invested all this time and uncovered a viable prospect, and because, it’s just what you must do to maintain credibility (and self respect).

Getting comfortable with being in charge of the sales process, which means getting comfortable with the sign off stage because that’s how you close profitable sales, since it takes practice and backbone, learn to hold the line because it’s worth it.

For ongoing weekly insights into how you can boost sales, drive business development and accelerate your sales growth just hit the link here because it’s the fastest way to work on improving your overall sales skills.

How to Close Profitable Sales is just one blog of our articles – check out more insights into building a solid and stable sales pipeline, accelerating sales growth and closing good quality business, quickly by hopping over to our blog http://www.mortonkylesalesimprovement.com use the search function to find whatever you’re looking for.

You can check out some of our additional Sales Improvement Reports here:

How to Generate High Quality Sales Prospects

10 Steps to Out Sell the Competition

How You Can Increase Profits by Avoiding the Commodity Gap

How to Fill the Diary with High Quality Sales Appointments

How to Recruit the Best Sales Talent into Your Business and Reduce the Costly Risks

How to Close Profitable Sales (c) Morton Kyle Limited