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Training Needs Analysis for Sales People – When, Why and How.

Training Needs Analysis for Sales People – When, Why and How.

Training Needs Analysis for Sales People

Training Needs Analysis is so much more than you might think.

Many successful sales teams will undertake a Sales Training Needs Analysis maybe once a year. Some maybe only when they think about buying sales training in….sometimes never.

But anyone looking for Continuous Sales Improvements uses Sales Training Needs Analysis in another way, and here’s why.

Sales results are impacted by many things. Many factors you have control over and a few are at the whim and will of prospects, competitors, fashion trends, and a myriad of other number of random factors

Two of the key areas where you do get to really influence sales results is, firstly, the level of Sales Activity in your team, and secondly, the level of Sales Skills within the team.

Both can be controlled. But they can only be controlled if they are measured.

Few sales firms today get by without the Sales KPIs or Sales Metrics (If you want to see what sort of sales metrics were recommend then check this out – The 7 Sales Metrics You Must Measure, Manage and Monitor)

But measuring Sales Skills is a whole different board game and one that, by it’s very nature, is measured less frequently, and it tends to be measured more subjectively. Yet the wins in having an ongoing Sales Training Needs Analysis are plenty.

When to Conduct Training Needs Analysis

Every day!

I know, how scary is that? Well not as scary as you might think, and here is why.

Imagine your activity levels are optimised within the sales team. The target data is as good as you can get (good but not perfect). The only real controllable variable is the sales skills and the attitude of the sales person/people.

Assuming it’s a good environment, staff are motivated and the sales process is proven to deliver then the real variable is sales skills.

That being the case – there is a direct relationship between sales skills and sales results. It seems obvious. It is.

BUT many firms buy into the idea that sales results, or rather, lack of sales results, has more to do with the myriad of uncontrollable factors as opposed to the level of sales skills and sales competency.

I want you to get rid of that idea now.

Measuring key sales metrics every day is your ONGOING Sales Training Needs Analysis.

Why Ongoing Training Needs Analysis is a Good Idea.

To really impact the sales results and rapidly improve sales performance there is one single document that you need.

A Sales Leakage Report. All the information you will ever need, and all on one page, to rapidly and continually improve every aspect of your sales results and your sales performance.

Your Sales Leakage Report is contained in your Sales Insight, the Morton Kyle Fast Action Sales Audit.

Think about your DAILY Sales Leakage Report as giving you immediate feedback.  Day by day, hour by hour insight into the specific skills development actions you need to undertake in order to directly and positively impact sales.

In fact, every single day you get a red light in the key areas of development where you need to concentrate your sales coaching and mentoring. No more wasted time. Maximise sales results in the shortest possible time.

If you’ve ever thought that Continuous Sales Improvement wasn’t possible within your business. Think again!

Ongoing daily Training Needs Analysis is the fastest way to target growth.

How Ongoing Training Needs Analysis Works

You, as the sales leader, manager, coach only spend time on key areas of sales performance improvement.

You’ll get continuous alerts to the worst skill set within the sales team. This is broken down by individual, so you are acting with laser precision when you deliver coaching/mentoring/training.

Which means turnaround is fast.

The sales team don’t feel over managed.

The rate of development of the sales team and the individual sales people is rapid.

You create an environment of self regulating and self managed sales professionals.

You have scalability within your sales function…

And, it’s well within the scope of any sales leader to spend some time everyday coaching. Especially with lazer focus to address what will bring in the easiest wins fastest.

To discuss the Sales Insight Audit or any aspect of your sales performance, contact me for a discreet chat on 0779 002 1885 or carol@mortonkyle.com

Happy Selling

Carol

P.S. Get your free subscription to The Advanced Business Achiever here, it’s a weekly (non-spam) insights into how to create more sales, faster and with higher margins.

P.P.S. Hit the link to instantly download your Free Sales Training Needs Analysis Template

On Demand Sales Solutions – When You Need Sales Fast!

On Demand Sales Solutions – When You Need Sales Fast!

On demand sales improvement solutions means you get just the sales support you need…exactly when you need it.

The best time to plant a tree is 100 years ago, the next best time is now!

And it’s the same with making sure you get consistently on target sales results really.

Poor sales results this month probably mean the wheels feel off some time ago – could be weeks, could be months, that would all depend upon the length of your sales cycles.

So, what do you do when you really need to amp you sales results and you don’t have 100 years to put great foundations in place, or even a few weeks to open up a new marketing funnel.

You look for your on demand sales solutions…

On Demand Sales Solutions

  1. Outsource your sales lead generation and business development – you’ll get a fast, high quality injection of fully qualified sales leads. This can be especially useful if you’re looking to fill your sales diary or simply have someone wade through your cold sales leads to see who is open to a more detailed conversation. For more details check out www.antmarketing.com
  2. Discover who is on your website, what they are interested in and at what stage they’re at in the buying process. Yes – that’s totally possible at the click of a button. You’ll get the name, job title, company name and telephone number. What could be hotter prospect than someone who is on your website NOW? Ask these guys for a demo and be prepared to see who is on your website today www.canddi.com
  3. You know the number one way to cause sales results to spike? No, it’s not reducing price. In fact that’s the last thing you should do. Instead, try sales coaching. Just the very act of listening in is like fairy dust. Plus, get the sales forecast out and coach the sales guys to a sales close on individual prospects. You can check out Sales Coaching Via Skype here – fast, on demand sales coaching for when you really need to get those sales in.

What else can you do to increase sales on demand?

  1. Look at what’s going on in between the ears of the sales people…sometimes it’s a mental shift that’s required…whether that’s reminding them that they’ve all hit target before and can do again, maybe it’s giving them the opportunity to negotiate within limits or maybe it’s simply not adding to their pressure.
  2. Definitely call past customers – either to resell, up sell or get referrals. Mot only is this a great ‘feel good’ exercise, it’s also a great way to boost the sales pipeline with warm leads.
  3. Get on the sales activities yourself. Whether that’s on the phone, in the field, on the webinar. You can lead from the front. Remember, we either all win or all lose. Get yourself in the middle of it. Fast.
  4. Don’t blame. These things happen. The job of a good sales leader is to spot them before they become a disaster, amd to avoid them before they happen.

On demand sales is not about what you do in a sales dip, it’s about what you do to prevent the sales dip from ever happening!

For when you have the luxury of a little more time…

In an ideal world, you’d be able to spot the sales dips before they cost you and whilst you’ve still got time to do something about it…that’s the holy grail, predictable and stable sales performance.

And, it is achievable.

It just takes some planning. Planning and a sales and business development system designed to deliver what your business needs.

TurboCharged Sales is an on demand sales program. The ultimate rinse and repeat sales improvement solution. Specifically designed for ambitious firms who want to build their own sales and business development system.

Get your copy here.

Happy Selling

Carol

carol@mortonkyle.com

0779 002 1885

P.S. If you’re looking for something more, to really uncover the real sales story in your business, then talk to us about a bespoke Sales Audit

You can also uncover 6 Way to Amp Your Sales Results on Zero Budget

On demand sales maybe something you can’t always avoid…but often you can.