Filling the Sales Funnel

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Engaging the Perfect Prospect is the First Stage in Making a Profitable and Fast Sale

Engaging the Perfect Prospect is the First Stage in Making a Profitable and Fast Sale

Engaging the perfect prospect right at the beginning of the sales process is one of the most fundamentally overlooked elements of a successful sales process which concludes in an order.

I see too many new business development efforts, lead generation research and sales forecasts fall part because of poor initial sales qualification. This means 4 key things:

None of which are good if you’re looking for predictable sales results

Engaging the Perfect Prospect – Prospect Qualification is Key

To get some insight into why – check out Why Sales BANT is Not Enough and understand what good, ongoing, results orientated sales qualification looks like.

Because here’s the truth, when you get to the point of closing a well qualified prospect, it’s easy. The whole process is easy.

Selling to Your Prospect Shouldn’t Be Hard Work…

And if it is you really need to ask yourself why that is.

Now this may seem controversial, and maybe it applies to some business sectors more than others, but as someone who has been a sales person (and still is) and someone who has managed/coached/trained/developed thousands of sales people, then I believe that it’s not your job, or best use of your time to convert every single prospect you interact with.

Let me give you an example.

You’ve done your research, identified the key decision maker, understood their business, challenges, issues, pain and the implications of those.

Not wanting to be unprofessional, you’ve assessed the value they could derive from speaking with you.

You’ve dug around and feel there is key leverage there, definitely enough to warrant a good conversation.

In a nutshell, you’ve done your due diligence and now your ready to start engaging the ‘perfect prospect’ for your product…you know what value you bring to the table and are keen to understand the perfect prospect in more detail so see if the fit is as good as you think.

Now…

The Perfect Prospect is….Anything But Perfect.

In fact, your perfect prospect is closed minded, obstructive, blind to evidence, deaf to logic and totally head in the sand.

Now, you could say that’s his choice. And, you’d be right.

But in the paraphrased words of West Wing president Jed Barlett…

Let Him Stand There in his Wrongness and be Wrong!

Because…You are not the idiot converter!

And, let’s face it, that degree of resistance is futile to fight against. You’d likely kill your spirit in trying.

Move on.

Avoid the world of pain associated with trying to convert the closed minded, those lacking vision, those without curiosity and those nursing an ego that will serve them as them as only egos can!

Because, your chances of getting a sales are dramatically reduced from the start, and the effort is rarely worth it.

Great prospects aren’t tough to do business with. They aren’t a walk in the park. But it won’t be a fight, or a battle of wills, a fight between egos.

Your perfect prospect doesn’t want to make your life a nightmare.

A perfect prospect wants to work with you. Engaging the perfect prospect might be challenging but it will always be productive.

There will be advancement during the conversations. Engaging the perfect prospect means will ask their tough questions, but they’ll also answer your tough questions.

There will be huge value in your discussions.

Mutual respect, and a win for both sides…

I Hereby Give You Permission

To walk away, no, to RUN away from the prospects who don’t see your value.

Invest in those prospects who value you, who value what you bring to the table.

Work with your perfect prospect and only your perfect prospect…because that’s where the rewards are. That’s where you’ll get a more than ample ROI on your sales efforts. You’ll save your time, your sanity and maybe your career.

Next Time You Think About Engaging with the Non Perfect Prospect….

Think about this. We all live in a Darwinian ecosystem. Just as spikes are a plant’s defense mechanism, then maybe a closed mind, ego and poor listening skills act in just the same way…

Wither way, you’re worth more!

Happy Selling

Carol

carol@mortonkye.com

0779 002 1885

P.S. To receive free (and spam free!) weekly Sales and Business Development hints and tips directly into your inbox, register here for your free subscription to The Advanced Business Achiever.

If you’re looking for helping in finding and engaging the perfect prospect for your business then we have a range of training solutions to suit you, call for a chat 0779 002 1885

We Want Fully Qualified Sales Data!

We Want Fully Qualified Sales Data!

We Want Fully Qualified Sales Data!

‘If I’d had fully qualified sales data I’d have hit my sales target!!’

Well if this isn’t the battle cry of every sales team I’ve ever worked with then I don’t know what is.

It’s sales review time, whether that’s weekly, monthly or perhaps even daily in some instances and you, as sales leader, get the ream of typical excuses.

How often do you hear that it’s not the sales persons fault the numbers aren’t great….?

That they could have hit target if only….they had enough good quality sales data, more leads, fuller sales pipeline, marketing had been more supportive…blah, blah, blah

You’ve heard them all haven’t you?

But you don’t have to any more, because this is one problem you really can solve.

And that matters. A lot.

You and I know it’s rarely just a lack of fully qualified sales data that hurts the sales figures.

There is often a dash of sub standard activity, some lack of focus, maybe a bit of boredom and often a good spoonful of being out sold…

So when you do come across a problem – like the lack of fully qualified sales data and sales leads – and the solution then shouldn’t you take a look?

Is Fully Qualified Sales Data Really Available For My Sales Team?

Yes. Available for you today.

Hot leads? Yes

Data that shows you who is interested, what they are interested in, and their contact details.

Leads qualified to such a level that you know exactly what your pitch should be when you pick up the phone…

So, let me ask you, would that increase your sales conversion or not?

It’s THAT Easy to Get Fully Qualified Sales Data?

Discover more here and see for yourself just how easy it is to switch on this source of fully qualified sales data…

And if you think there is anything else out there that gives you a fraction of this much detail, then think again.

I know, with this kind of sales intelligence your sales team will hit sales targets faster. Faster and with higher conversions, and your ROI will be huge.

Just check it out. Ask for a demo to see how you can get the fully qualified sales data your sales team are looking for.

How Much Does Fully Qualified Sales Data Really Cost?

No where near what you think! I guarantee.

Just check it out – here’s the link – show me how to make my sales team happy

What Next?

Be prepared to be impressed.

I’ve used this system. Seen other sales teams use this system. I’ve seen how powerful it can be in supporting proactive and professional B2B sales functions.

I don’t recommend services or products lightly, but I’m recommending that this is a must for any business seeking a strong competitive edge in their market place, especially where speed is key.

You’ll also see huge benefits if you’re operating in a long sales cycle, a tender process or even the dreaded beauty parades that buyers like to run…

Information and insight give you competitive edge with the right people, when it matters, where it matters.

And…

If you need help closing those deals once the hot data hits you sales team. Check out our fixed cost sales training packages 

Happy Selling

Carol

carol@mortonkyle.com

0779 002 1885

Fixed Price Sales Training – Limited Availability – UK

Fixed Price Sales Training – Limited Availability – UK

Fixed Price Sales Training  – Limited Availability  –  Book Now

Fixed Price Sales Training – Train up to 12 sales people for just £1,250, at your offices*

Book your date ASAP….and get next month off to a great sales start…because tat’s how quickly you’ll see improvements if you use the sales skills, techniques and insights you’ll learn during the course.

Did you know that according to CSOInsights, 54% of sales professionals will NOT hit their sales targets this year.

54%.

How many of your sales team won’t hit their targets?

More than 54%? Less than that?

What’s the Gap Costing You?

I’m talking about the gap between what sales revenues your sales sales team should be hitting and where your sales guys are currently landing.

That Gap…what’s it costing you?

What’s it cost you in the last three years?

What’s it going to cost you in the next three years if you don’t do something about it?

Either way…it’s costing you something.

The Fixed Price Sales Training Course will help you close that gap. Stop the sales leaks and give you a solid sales pipeline BECAUSE, here’s how I look at it.

If 54% of your sales team aren’t hitting target it means that you should be able to double your sales output without increasing your overheads, headcount or wage bill

The Fixed Price Sales Training Course – Selling Vs Buying

The fact of the matter is that sales is a fluid industry, and buyers are now setting the sales agenda in a far bigger way than every before.

That can seriously damage and challenge some sales people…hence the reason why more sales people typically fail to hit sales target than actually hit it.

Over the last 4 years I’ve been studying key reasons for failure or under performance in the sales team, here’s what I’ve found.

Sales people/teams tend to fail to hit their sales targets for a handful of key reasons:

  • Inability or poor attention given to filling the sales funnel with high quality profiled sales leads in the correct quantity
  • Failing to ask the right questions, in the right format, at the right time to allow them to close sooner, with higher prices and a higher level of buyer urgency
  • Leaving the buyer confused at the end of the sales presentation due to inability to close, or reticence around closing
  • Confusing the sales process with a free information and advice service
  • Treating all prospects as being of equal value – failing to qualify leads properly
  • Letting the sales process develop without digging for, exposing and dealing with explicit and implicit objections
  • Being scared of price.
  • Poor sales follow up process…80% of sales will require at least 12 chase stages…
  • Inability to create clear blue sky between their offering and that of the competitor

This course is designed specifically to address all of these issues.

The B2B sales and business development training covers all of the key elements associated with:
  • Filling the Sales Diary because every empty selling slot is forever lost
  • Keeping the Sales Funnel Flowing because a slow and congested sales funnel costs money
  • Efficient and Effective Sales Presentations because being able to influence, persuade, entertain and educate takes skill
  • Smart Sales Closing because working hard and not getting the business is just a crime.
  • Increasing Sales Conversions because success is addictive
  • Boosting Prices because being the cheapest is just a race to the bottom
  • Minimising Objections because the best sales pitches have zero buyer resistance
  • Creating Ongoing Sales and Business Development Leads because that’s just plain SMART!
  • Generating Cross Sales, Up Sales and Referrals …every time, because your competitors won’t be doing this
  • Building a Strong Sales Pipeline – Quality and Quantity because that’s how you build a scaleable sales function
Hitting Your Key Sales Drivers

Don’t think this is some out the box course, your fixed price sales training package will focus on your key sales drivers, prior to the course, we explore your key sales issues, so you know the training focus is geared to have the maximum positive impact.

These could be anything from losing business to competitors, relying to heavily on discounts, lack of loyalty with your customers or any other sales and business development issue, or combination of issues.

Your fixed price sales training package has you covered.

If it’s affecting your sales results, your profitability and your business performance then we obviously need to do something about it.

The Fixed Price Sales Training course runs from 9 am to 5 pm on your site and is:

  • High Impact
  • Practical
  • Full to bursting with proven sales improvement techniques you can use IMMEDIATELY
  • Focused on getting the highest possible ROI back into your business as fast as possible
  • Maximising conversion rates, profits, market wins and time

To discuss your specific sales issues and how the Fixed Price Sales Training course can help you – email carol@mortonkyle.com or call 0779 002 1885

www.mortonkyle.com

Feedback from recent attendees be found in the ‘Client’s View’ section which you’ll find at the top of the page.

You can also register to receive your free copy of The Advanced Business Achiever , it’s delivered weekly, totally free to your inbox and covers Sales and Business Development Insights to help you boost and improve your sales performance, it’s great for using in the sales meeting, board meetings and generally as part of ‘staying up to date with the world of sales’…Just hit the link The Advanced Business Achieve

*Expenses will be charged at cost for delivery over 30 miles of S1

Book your fixed price sales training today and see what your sales team is REALLY capable of.

Sales Pipeline Management: Do Not Resuscitate

Sales Pipeline Management: Do Not Resuscitate

Sales Pipeline Management: Your Sales Crystal Ball

Sales Pipeline Management is the key to predictable and stable sales performance.

That means sales growth, sales security, certainty and the ability for any business to produce accurate sales forecasts.

So today, whether you’re a sales leader or a sales person, let’s think about your sales pipeline.

How do I know?

Because proactive sales pipeline management is a daily task. For sales professionals their sales pipeline is their true north.

The sales pipeline feeds the sales forecast…so managing the sales pipeline is a high priority task.

The sales pipeline is the holy grail of sales crystal balls.

Your’s isn’t?

It should be.

Sales Pipeline Management Facts

The profile of a typical sales pipeline will show you it’s a mixed bag; for example.

  • You’ll have some great prospects in your sales pipeline
  • Some rubbish in there
  • You will have new leads in there
  • You’ll have some very old leads in there
  • Some entries in your sales pipeline will be ready to close, some just in the process of being opened up
  • Other records will offer you huge sales rewards and some will barely cover the sales acquisition costs
  • Some you’ll love dealing with, some you’ll want to shoot
  • Others won’t know what they want, some will know exactly what they want but can’t afford it
  • Some will be liars, some will be chancers and some will be using you to get a better price to beat your competitor with
  • Occassionally, youll find those who will enjoy your hospitality with no intention of buying from you
  • Some will have told their team to always say they’re in a meeting when you call
  • Often there will be others who will always see you to chat…picking your brains for free is part of the deal…right?
  • Some will think they know best, yet continue to fail, they want to do it the hard way first

Just a fragment of what you might find in a typical sales pipeline…the good, the bad and the ugly is just a cliche, so how about the prospect, the chancer, and the waster?

 

Key reminder: if you’re like most sales teams your sales pipeline is 90% rubble and 10% gold.

 

Sales Pipeline Management: Think Again

I’m not jesting when I tell you that your sales pipeline should be your Holy Grail. It REALLY should be your sales crystal ball.

No-more guessing. No more getting half way through the month and realising the sales target is just not going to happen this month.

No. A great, well managed, quality based sales pipeline gives you and your business all the sales intel they need to remove risk and to provide the basis for a health sales result at the end of every month.

Plus, it’s a great start for a replicable sales and business development team…but that’s an aside.

Today

Today, when you look at your sales pipeline, think about this:

Think about getting rid of all the dead beat prospects, all the prospects that are just taking up space, the ones that your eyes fly over without registering any more, the prospects that give you hell and always want something for nothing, the prospects that take forever to pay, the firms that only use you when your competitors have put their account on stop.

Say no to continually calling those prospects that don’t respond to calls, ignore emails, tell you time and time again that they’re the decision maker when you suspect they’re not.

Reposition those prospects that have said yes 10 times and never sent the order, say goodbye to the prospects who give you grief or just call you in to batter you on price with threats to go to your competitor.

Make today the day you say ENOUGH!

DO NOT RESUSCITATE

Your time is precious. You can earn whatever you want when ever you want, if only you can manage your time.

A poorly managed sales pipeline is a killer.

Undiscerning sales pipeline management will definitely diminish your ability to close business effectively and efficiently.

Poor sales pipeline management will also compromise the quality of the sales you close.

Instead of carting around 600 questionable sales prospects (for example) be very cute and very commercially attuned to where you’re spending your time (and therefore your money), and clean out all the gunk…all those prospects that you’ve been nesting in the hope they’ll somehow wake up to the value you could deliver.

Give Up On Being A Sales Stalker

Surrender the wasters to the universe…at best your competitors will pick them up and get mired in the prospect’s maybe promises.

At worst, you’ll have set yourself free. Free to concentrate your fabulous skills, efforts, talents, time and money on prospects that are worthy of that investment.

So with pride, with head held high, and a huge sense of relief and rebirth slap those DNR stickers all over the prospects that are clueless, spineless, not interested, not worthy and just stuck. Instead, march forward with the brave, the enlightened and the glorious, because that’s what you deserve!

Your sales pipeline is your key to sales glory, endless commission and a genuine joy of doing a great sales job…and your discerning sales pipeline management skills are crucial to you achieving this.

Ditch The Losers!

You owe it to yourself.

Fly higher and devote time to the prospects that have the potential, insight, budget and mindset to work with you.

Don’t compromise on the quality of your sales prospects or the quality based criteria in your sales pipeline.

Your sales pipeline management could be all that stands between you and huge sales success.

Happy Selling

For further insights on sales pipeline management as well as information on how you can boost sales and super charge your business development efforts for free – hit the link – The Advanced Business Achiever

If you want to know how to fill your sales funnel and sales pipeline with high quality sales leads – check this out Leads ++

And if you want to discretely discuss sales improvement in your business – contact me, Carol on 0779 002 1885 or carol@mortonkyle.com

You can also check out the blog for articles on improving sales performance, building replicable and scaleable sales and business development systems as well as sales pipeline management. Act fast, because this is the fastest easiest way to boost sales performance – Morton Kyle Sales Improvement

For further insights into sales pipeline management, sales funnel creation and creating accurate sales forecasts – check this out – tell me more

You can also check out the Morton Kyle Sales Audit for a super fast insight into the real reasons you’re not getting the sales results you want, need and deserve.

Here are some of our most recent sales improvement reports – all free, instant downloads

How to Generate High Quality Sales Prospects

10 Steps to Out Sell the Competition

How You Can Increase Profits by Avoiding the Commodity Gap

How to Fill the Diary with High Quality Sales Appointments

How to Recruit the Best Sales Talent into Your Business and Reduce the Costly Risks

 

 

 

Sales Training Sheffield – Sales Training for Smart B2B Sales People – Improving Sales

Sales Training Sheffield – Sales Training for Smart B2B Sales People – Improving Sales

Sales Training Sheffield – Sales Training for Smart B2B Sales People

High Impact Sales Training Sheffield.

When was the last time your sales commission claim made your sales manager cry because it was sooooo big?

The last time you got very fed up about the size of your bonus? Stressing about working so hard and being paid so little commission?

You see, in most sales jobs, sales bonus is uncapped…well that’s what it says right?

That means you and the rest of the sales team can earn just as much as you want, when you want, as often as you want.

So why don’t you?

Is it that you:

  • Don’t think you have the skill?
  • Can’t face working that hard?
  • Can get by on your basic salary?
  • Don’t think you could earn any more, even if you wanted to?
  • Hate your boss so you’re not giving him/her 100%?

Who knows what your reasons are, but whatever those reasons, the truth is this:

You’re running out of sales time!

What’s Sales Time?

Sales Time is exactly what it says…the time you have to sell.

You see, every sales opportunity that goes by where you don’t cross sell, up sell, demonstrate value, create reasons for the prospect to buy…every single one of those opportunities is missed.

It’s unlikely to come again. And, if it does, it’s already cost you because you didn’t nail it the first time around.

Sales Training Sheffield – The Sales Improvement Workshop

You’ll get sales skills you need to really test the limits of uncapped sales commission, because I’m tired of the moans and gripes I hear off sales guys, namely:

  • I’ve got too much month left at the end of my salary
  • I should be earning more than this…I’m working too hard
  • My boss hates me…I’ll never get a pay rise
  • I can’t believe my prospects given the order to a competitors…doesn’t he realise they’ll just mess him around?
  • How can I tell the boss I’ve missed my sales target again?
  • When will I ever get to save for that house deposit?

My advice?

Take control.

You’re in sales.

It’s the fastest way to (legally) make as much money as you want…

If you decide you want to put in the effort.

That’s your choice.

Complain only if you’re prepared to do something about it!

Like learn how to sell so you blow everyone else out of the water.

So you can continue to complain, continue to waste your Sales Time or you can do something about it.

That’s your choice too.

Before you make that choice let me ask you one question…

How will you feel, one year from now, if nothing’s changed for you?

Still want to make the same choice?

The Sales Improvement Workshop – Sales Training Sheffield

Hit the link here – The Sales Improvement Workshop – and take your first step to a bigger, brighter, better sales future.

It’s your one and only sales career!

Do you really want to waste it running at half speed, using unproven sales conversion techniques that were taught in the 1980′ s and still expect your bank balance to over flow and your sales manager to cry when he writes your commission check?

That’s never going to happen.

Here’s a challenge – put uncapped bonus to the test?

Sales Training Sheffield – The Sales Improvement Workshop

The great news is…you only need to learn this stuff once, so whether you’re new to sales, been in sales a while, managing a sales team, training a sales team or simply wanting an injection of sales motivation and sales insight into what’s new in selling and how to sell…the join me.

Here’s the link – The Sales Improvement Workshop

Plus: you get the chance to enter a free draw for 6 weeks free 121 sales coaching.

And a full money back guarantee.

What are you waiting for?

Hope to see you there at The Sales Improvement Workshop – check out dates and availability by hitting the link

Carol

Carol@mortonkyle.com

0779 002 1885

 

Lead Generation for Professional B2B Sales People – Leads ++ 

Lead Generation for Professional B2B Sales People – Leads ++ 

Lead Generation – How to Generate Endless, High Quality Sales Leads at Zero Cost 

Lead Generation that’s Fast, High Impact, Easy AND Generates High Quality, Profitable Sales Opportunities at Zero Cost.

Suitable for: Professional Services, Law Firms, Accountants, Insurance Firms, High Volume Sales Call Centres, Resellers, Software Houses, Business Service Providers, Brokers, Multi Channel Sales Teams, any business with more than 3 products or services to sell.

Why?

If you’re dealing with customers and prospects on a daily basis then I GUARANTEE, you’re in charge a zero cost source of high quality leads.

You have access to a sales lead generation machine!

The truth is, you’re sitting on a HUGE asset.

Yet, so few businesses make the most of that asset to help then dramatically improve their sales lead generation.

Very few businesses turn that very valuable asset in to cash, profit, market share, competitive advantage, stable growth and sales certainty, because they just don’t know it exists!

Don’t be one of those businesses, because you don’t need to be hunting for business in the dark anymore.

Are you guilty of having a huge lead generation asset but ignoring it?

Don’t Make the Same Mistake.

Create high quality zero cost leads while competitors go chasing questionable business.

Don’t be the business that:

  • Ignores zero cost, high quality leads, because you don’t know any better
  • Refuses to accept high quality, well qualified leads into the sales pipeline, because you’d rather chase cold deals
  • Leaves their customer base open to competitor attack, because you don’t know how to be a wrap around provider
  • Struggles to fill the sales funnel every day, because you’re ignoring business leads that are straight in front of you
  • Sees precious selling opportunities go to their competitors, because you leave the sales door open for them
  • Falls foul of running half empty sales diaries, because you don’t realise that your most valuable asset could give you more
  • Struggles to get meetings with great prospects, because you’re missing a few simple techniques
  • Leaves pure profit on the table…ready for someone else to pick up, because you fail to do one simple thing
  • Spends endless time and marketing budget on chasing new business, because you think that’s the only way to grow
  • Accepts that ‘the leaky bucket’ is just part and parcel of being in business, because that’s what everyone else does
  • Struggles with customer retention and costly account management, because you make it easy for businesses to move from you

Can you even begin to imagine hope much all of the above costs? I can’t, but I know it’s a lot of money and even more opportunity going to waste…right under your nose.

Serious Lead Generation Action?

Yes Please!!!

Of course, sales lead generation is the life blood of every business.

Now you can cross sell, up sell, and generate leads in every single sales call, visit, customer service call, complaint call…in fact at every interaction with the customer or prospect, you can generate well qualified leads…

As many as you want…

Whenever you want…

In fact, with Leads ++ you’ll be able to sell and generate leads without selling!

You’ll see how easy it is to generate leads confidently, professionally and successfully on every single call.

Yes – every single sales, customer service or customer interaction.

Serious Lead Generation with Leads ++

It’s the fastest way to fill your sales funnel with leads, so you can get qualified sales leads into your sales pipeline whenever you want.

And the extra good news:

As if you need any more reasons BUT, this is all at zero cost.

Zero Cost Lead Generation!

This is the easiest way to:

  • Increase the quantity of sales leads in the sales funnel, therefore increasing the chances of smashing sales targets
  • Reduce sales lead acquisition costs, hence making more margin
  • Improve the quality of sales leads going into the sales funnel, which means that you’ll likely close faster
  • Save time, money and resources, which means you get extra days per month
  • Gain a steady flow of continuous sales leads for the sales funnel, so you don’t have to go chasing cold leads

All at zero cost.

That’s right – Zero Cost Lead Generation

Find out more here – just fill in the enquiry form below and I’ll send you everything you need to know about creating an infinite source of leads and sales for your business

Or you could just continue struggling…

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If you’ve any questions or queries – email carol@mortonkyle.com or call 0779 002 1885

Want further insights into sales improvement? Because hitting this link will start the sales improvement in your business. Get weekly sales and business development newsletter – The Advanced Business Achiever

Sales Pipeline or Sales Plug Hole?

Sales Pipeline or Sales Plug Hole?

10 Ways to Get the Most From Your Sales Pipeline

Sales Pipeline Abuse!

Let start off by explaining what a sales pipeline is, it is:

Your pay check for the next 12 months and beyond.

The difference between you going on holiday or having to explain to the family why it’s another staycation.

Choices and options –  do you spend your birthday in NYC or Rotherham…

You see where I’m going with this don’t you?

Why?

Do you treat your sales pipeline so shoddily when it’s so important?

Fill it full of half-baked, second rate, tyre kickers?

So many that the good, healthy, profit generating sales prospects either get lost totally or struggle to get the attention they deserve in order to prosper.

It’s because of this one single thing…

Being busy is more important that being effective…chasing a lead is chasing a lead, whether it’s a waste of time /effort or not…

Disagree with me?

Great…it means you know better.

So, this is NOT about time management, it is about how you manage your sales pipeline.

What is a Sales Pipeline – REALLY?

Some firms will map their sales pipeline so that it matches the buying process of their buyers.

Some firms have their own loosely structured sales pipeline.

So, to generalise between those two extremes, you can think about your sales pipeline as your sales forecast in motion.

The sales pipeline can represent a series of stages in the sales and buying process.

At the top of the sales pipeline the sales prospects are relatively unqualified…the nearer those sales prospects move to the end of the sales process the more details become attached and the higher the level of qualification as the discussions turn from possible sales to discussing prices and potential delivery dates.

You can see how it works.

Some firms will attach very specific qualifying criteria to each stage in the sales pipeline. Other firms are much more fluid around what happens at each stage.

In the former, you’ll see prospects held back in the sales pipeline until the sales person can qualify certain information – it may be around budget, sign off date, understanding/mapping the buyer process, meeting the key decision maker or some other business critical insight

Sales Pipeline – Understand This!

A sales pipeline is a flowing source of information.

It’s organic.

It moves often, maybe daily, maybe several times daily, weekly, monthly, depending on your sales cycle duration, order value and sector.

Either way, the crux is, it moves.

It doesn’t bulge out of control…at every one of the sales stages – there is a chance to decide if you keep that sales prospect in the sales pipeline and progress them to the next stage or if you ditch the prospect or simply take them back to a previous stage in light of new information.

Your sales pipeline directs all your daily activity.

Not enough sales prospects in your sales pipeline due to drop at a certain stage? Better get on with topping up the sales funnel then.

To many sales leads dropping out? Maybe need to tighten up the sales qualification criteria at the start of the sales process.

Sales prospects dropping out due to one factor? Maybe need to look at how expectations are being managed earlier on in the process.

Inaccurate sales forecast? Maybe a tighter sales pipeline with more specific criteria.

Your sales pipeline and the sales forecast it creates is vital to your business…it’s the resource planning, funding, operational blue print, so accuracy, management, maintenance are all vital.

So…

To Get the Best From Your Sales Pipeline:
  1. Refer to your sales pipeline daily to direct you most urgent sales activities, your sales pipeline should direct your day, what do you need to create today? More appointments? More quotes? Are you chasing existing clients today or closing deals? What’s your activity? Your sales pipeline will show you.
  2. Don’t be afraid to push for the information you need at all stages in the sales process…a serious buyer will be happy to answer your questions as best they can….or tell you why they can’t.
  3. Pension sales prospects off if they have stagnated for unexplained reasons i.e. the prospect has stopped returning calls/responding to emails…don’t be a sales stalker.
  4. Understand the difference between being busy and being effective, some business will never be worth chasing.
  5. Allocate your resources carefully to protect yourself and your resources – beware of prospects just wanting a price, or those who are just at the ‘thinking about it stage’ and seem happy to stay there…
  6. Check the next stage in the buyers mind to ensure you’re always on the same journey, together and with the same map…otherwise you’re not partners in the process as you’ve different understanding of the situation
  7. Make sure you’ve done a very thorough fact find and be mindful that facts can change, i.e. another referrer/influencer needs to be convinced, the late entry of a competitor, a change in budget, change of delivery date…keep checking the important questions
  8. Credit check the sales prospects in your sales pipeline…you may check then at the beginning, but you should be checking them periodically though the sales process too…you don’t want to get to order sign off stage and find the prospect lacks credit worthiness.
  9. Be scrupulously honest with yourself when you’re working your sales pipeline…don’t delude yourself…if things in your sales pipeline look shaky then the sooner you take remedial action, let someone know and get additional support, the greater your chances of success…head in the sand is not a good tactic for remaining successful in sales…
  10. Neither is relying on blind luck…the great thing about an active sales forecast is it lets you work out what your very own sales recipe is. How many cold calls:meetings:quotes:orders do you need to hit your target? Once you know this you know everything you need to know to optimise your sales earnings…learn what this recipe/formula is for you ASAP and work on the leaks continually…
The truth is – your sales pipeline is either a major asset or a wasted money making opportunity…which is it?

Also, consider this, rejecting or ejecting unworthy sales prospects early on saves a mountain of time, money, resource…because dragging an unwilling and unqualified prospect through to the sales close at which point they reject your proposal is dangerous and it’s a money pit with no end in sight…actual costs plus opportunity costs all start to mount up.

Be diligent about the sales leads you progress early on. It may cost thousands to get a sales prospect to the end of the sales process, if the chances of conversion are low, ensure you qualify hard at the start of the sales process.

Look out for a new blog on sales conversion rates tomorrow.

In the meantime, here are a selection of free guides to help you create a robust sales pipeline. They’ll  help you create a profit generating sales funnel – free instant download – just hit the link.

How to Generate High Quality, High Converting Telephone Sales Appointments

Only Dead Fish Go With the Flow

10 Steps to Out Sell the Competition

20 Ways to Price Like a Pro! – Creating Hungry Sales Prospects

Just hit the links above and the reports are available for instant download

Happy Selling

Carol

carol@mortonkyle.com

0779 002 1885

p.s. For free weekly insights into what’s new in sales, business development and profit creation – sign up to the Advanced Business Achiever – it’s free.

Sales Funnel: How To Fill It With High Quality Sales Prospects…Free Download

Sales Funnel: How To Fill It With High Quality Sales Prospects…Free Download

Filling the Sales Funnel? That’s someone else’s job right?

Sales Funnel Truth.

Experienced sales people and sales leaders know lots of things about sales and how to sell.

But they forget stuff too…we all do.

And you and I get rusty at the things we don’t do regularly, so if you’re in sales then listen up.

Regardless of what other great sales skills you have, and however high up the sales hierarchy you are, one skill should be continually practised and developed.

It’s the skill and ability to fill your sales funnel with well qualified, high quality sales opportunities.

This one of their most important sales skills in the whole sales tool kit

Really? Knowing how to fill the Sales Funnel is that important?

It is!

Absolutely and without question.

Nothing happens until a well qualified, choice prospect is identified with, and the preliminary qualification is undertaken.

Nothing. Not one thing.

Great closers have nothing to close. Account managers have nothing to manage and relationship builders can sit around twiddling their thumbs.

Without the new business executive, the lead generator, the appointment setter the whole sales world stands stock still waiting for something to happen…the email to ping, the phone to ring…

But who really wants to wait…couldn’t it be better to go out there and make it happen?

Whenever you want?

Like today maybe?

I think so, don’t you?

Doesn’t that seem kind of simple?

Of course it does…and that’s what fazes some sales people.

It is simple…much more simple than complex and costly marketing campaigns with the huge risks.

But forget all of that, because here’s the most important thing about new business generation and feeding the sales pipeline.

You can test out a different position every call, you can try different sectors, different job tittles, different geographies, different products, different everything with minimal risk and as a by product of all this you learn almost everything there is to know about your target prospect in your target market.

You get wise!

So your success rate soars!

That’s worth a lot in sales.

You know what it also takes? Hard work, perseverance, wit, tenacity, charm, intellect and ambition. Added to a great customer orientated mindset, a genuine desire to help prospects solve their problems, excellent communication skills and a will of iron.

Now you can see why lazy sales people a: don’t like doing it, and b: are so bad at it.

It’s a special skill.

A valuable skill.

A life skill if you’re serious about a career in sales.

Building a Great Sales Pipeline

This skill, in my view, is the difference between the sales Super Star, mediocre sales pretenders and ex-sales people.

Knowing how to  set about filling the sales funnel, to get the sales pipeline activated and to start the very, very important relationship building, well, the last two activities mean nothing if you’ve nothing in or to put in to your sales funnel.

Being a great sales prospector, a door-opener, a business developer, a lead generator, an appointment setting…whatever you want to call this function, it’s vital at whatever stage of your sales career you’re at.

Plus: being a master of this sales funnel filling skill means that you do have total and complete control over your earning potential.

As a great sales prospector with the ability to create a sales funnel from thin air, you’ll be very highly valued in the sales industry.

And even better, you’ll never have to rely on anyone in sales support ever again, you can use you in-house business developers as the guys that top-up your diary and your sales funnel, not the guys that have to fill it from start to finish…that way disaster lies.

And, if you needed any more proof, then let it be this.

The quality of sales leads that you’ll get as a result of your own new business skill, your own nurturing and development will (typically) outweigh the value of leads in your sales funnel that either come in from marketing or via the inside sales team.

And, don’t even get me started on the value of prospects and relationships you’ll create simply by being good and quick, timely and efficient, proactive and professional, dynamic and engaging in this one very specific and very important area of sales.

Which ever way you look at it…being in charge of creating and boosting your own sales funnel and sales pipeline is the key to earning whatever you want, when you want.

Filling the Sales Funnel and Sales Diary with High Quality Sales Appointments
Generate High Quality Sales Leads and Sales Appointments – Filling the Sales Funnel

Free Guide: To help you improve the quality and quality of opportunities in your Sales Pipeline

Download your free guide on how to generate high quality, well qualified sales appointments now.

It’s your’s…totally free.

And if you only read one thing today, make it this guide…It’s your guide to filling your sales funnel quickly, efficiently, with high quality sales opportunities….hit the link for a free and instant download How to Generate High Quality Sales Opportunities

Make sure you download this free guide today – it’s practical, direct and written for you if you want to increase the number of quotes you generate, fill the gaps in a half-empty sales diary and generally boost your sales funnel with fresh leads ready to progress though your sales pipeline.

It’s your immediate inside into getting a diary choc full of high quality, well qualified, interesting and curious sales prospects…and we all know what that means…quotes, a fuller sales pipeline and a sales target that will never ever keep you awake again.

Your sales funnel and what’s in it, is your highway to sales success.

Create the perfect sales opportunities by carefully selecting the most choicest of targets in your market. research and qualify and get to your critical prospect mass as soon as you can. After that your sales target won’t keep you awake again…ever.

Plus, continually refreshing your sales funnel means you’ll always have red hot prospects ready to convert. Your sales pipeline will have a reached the point of an unstoppable critical mass.

There’s more…

If you want to fast track your sales funnel growth and effectively manage your sales pipeline so you get all the sales you want, when you want them, then just hit the link – I want to SKY ROCKET my sales results…you’ll be glad you did.

Here’s the link. Register for free sales and business development insights. Delivered straight to your inbox every week Advanced Business Achiever.

For further free guides – check out www.mortonkyle.com

And to subscribe to the Sales Improvement Blog – just hit the link

Happy Selling

Carol

carol@mortonkyle.com

0779 002 1885

Building a Sales Funnel – 10 Ways to Deliver High Converting, High Value Customers!

Building a Sales Funnel – 10 Ways to Deliver High Converting, High Value Customers!

Building a sales funnel is not high on most sales people’s lists of things to do.

Most sales prospecting activities suck. Fact.

They certainly rarely give you the sales funnel you’ve been dreaming of. Continue reading