What is a Sales Process Audit?
You know there are 100’s of sales levers to improve sales results, how do you know you’re working the right levers to get the sales improvements you need?
The truth is you don’t always know, it’s more intuitive, its worked in the past, it seems to be working now, you read about it in a book…
Sometimes sales improvement is just 100 of mini things rather than a few big things that are done differently
But the question is, just where do you start?
Start Here! The Sales Insight | Sales Process Audit
Just hit the link above for full details.
But Why Should I Get a Sales Process Audit?
Well that depends on you, so I’ll share some of the reasons past clients invested in Sales Insights for their business:
Problem: dramatic drop in sales after a long plateau, is a subscription product so recurring revenue took a hit
Discovery: they’d recently invested more focus, energy and money on new business development than customer ervice and retention, ex customers were starting to talk and their credibility was shot.
Solution: power up your customer retention
Business Solutions Client
Problem: loosing 100k+ per month
Discovery: their average sales order value was just 20% of their competitors, they didn’t focus on specific sectors so message was all over the place, sales guys were diverted between sales and new business development as well as account management
Solution: create separate functions for new business development and account management, pick 3 red hot niches and get s robust ROI to demonstrate value, restructure the management team – average order value after 5 months was x5, and team had stopped loosing money
Professional Services Client
Problem: Client retention, poor margins
Discovery: commission structure stopped paying out at 3 months, coincided with biggest client drop off, poor pricing skills based on being unable to demonstrate strong value based ROI
Solution: changed commission structure to reflect a period where the sales person could hand over to customer services/internal team, introduced sign on costs and bulk buy packages, tighter terms and conditions for long term block usage, improved skills on pricing and relaying pricing information and packages.
Could All These Firms Improved Without a Sales Process Audit?
Worth the Wait to Find Out?
That’s your call…but why risk it.
Book you Sales Insight Now
To discuss how you’d like to improve your sales results, the functionality of your sales team or simply take your competitors out for a walk next quarter – call Carol on 0779 002 1885 or email firstname.lastname@example.org
To sign up for free sales and business development insights – hit the link – The Advanced Business Achiever – and claim your free subscription.
A sales process audit is your key to releasing the infinite potential within your sales team…so why wait?